Lead Source and UTM Tracking in Marketo
In a recent Office Hour session, the Perkuto team was asked about having a centralized program for lead source tracking and multi-touch UTM tracking. Register for a Perkuto Office Hour at https://goo.gl/BhWvYy
Most Recent Videos
41:28The First 100 Days of Marketo: Jumpstarting Your Success
A recording of the webinar held on February 12, 2020, featuring Perkuto Consultants Hilary German and Chelsea Stinnett, breaking down a typical Marketo implementation into four phases, highlighting th
43:34MOPS Must Do's for Success in 2020
A recording of the webinar held on January 22, 2020, featuring Perkuto Consultants Maude Bélanger and Carl Delafontaine, and Solutions Architect Lindsay Khan, discussing best practices to combat poten
3:07Not Another Email Error!
Marketo users: who of us hasn't pushed "send" on an email campaign only to regret it moments later? Hear the story of a public research institution, their devastating mistake and the solution applied
3:07Jeto Campaign Approval Process
With Jeto's approval process, collaborating on and reviewing marketing campaigns has never been so quick, easy, and risk free. Watch the video to learn more!
44:14Creating Unique Customer Experiences
A recording of the webinar held on December 11, 2019, featuring Jason Yarborough, Director of Strategic Alliances at PFL and Perkuto's own Associate Consultant Jason Raisleger, discussing the current
55:44Best Practices for Syncing Microsoft Dynamics to Marketo
A recording of The Coffee MUG webinar held on November 13, 2019, featuring Perkuto's own Senior Consultant Hilary German and Solutions Architect Lindsay Khan, discussing techniques to alleviate your c
49:25Segmentation for Success
A recording of The Coffee MUG webinar held on October 30, 2019, featuring Elliott Lowe, Head of MarTech Operations at RingLead, and our own Solutions Architect, discussing data as a foundation for gro
50:18Data as a Foundation for Growth
A recording of The Coffee MUG webinar held on October 16, 2019, featuring Elliott Lowe, Head of MarTech Operations at RingLead, and our own Director of Consulting Services Judi Cousineau, discussing d
42:45Reporting, Attribution, and Analytics—Oh My! Webinar Recording
A recording of The Coffee MUG webinar held on August 14, 2019, featuring Lauren Alt, Manager of Demand Generation at Outreach sharing her attribution journey, and our very own Justin Norris, Director
55:58Upping Your Email Game - Webinar Recording
A recording of The Coffee MUG webinar held on June 26, 2019, featuring John Thies, CEO and Co-Founder of Email on Acid, and Hilary German, Senior Marketing Automation Consultant at Perkuto, highlighti
40:36Scaling MOPS: The Struggle Is Real - Webinar Recording
A recording of The Coffee MUG webinar held on May 14, 2019, featuring Cyndi Marty, Digital Marketing Manager-CRM at Sub-Zero Group, Inc. and Alexandre Pelletier, CEO at Perkuto, highlighting Sub-Zero’
1:03:07Dumping Dead Data & Other Spring Cleaning for Marketo - Webinar Recording
A recording of The Coffee MUG webinar held on March 13, 2019, featuring Elliot Lowe, Head of Marketing Technology and Marketing Operations at RingLead and Lindsay Khan, Solutions Archtect at Perkuto,
43:05Center of Excellence (CoE) Is Dead - Long Live the New CoE! - Webinar Recording
A recording of The Coffee MUG webinar held on February 12, 2019, a special edition of The Coffee MUG featuring a discussion on the limitations of the traditional Center of Excellence as well as a pres
50:52Digital Marketing Predictions for 2019 - Webinar Recording
A recording of The Coffee MUG webinar held on January 22, 2019, a special edition of The Coffee MUG featuring a roundtable discussion with representatives from Mintigo, Drift, Level Agency, and Perkut
42:53Tips and Tricks to Creating Amazing Emails in Marketo - Webinar Recording
The recording from our inaugural edition of The Coffee MUG in which Marketo Certified Expert and Perkuto Senior Consultant, Anna Leary, demystifies the email creation process, start-to-finish. In thi
1:04:22Bizible Essentials for Marketo Users - Webinar Recording
Seasoned Marketo users have grown accustomed to tracking attribution using Marketo and Advanced Report Builder (formerly RCE). But with Marketo’s acquisition of Bizible, what exactly does that mean? H
2:54Perkuto Customer Success Story — Euromonitor International
Lauren Beth from Euromonitor International talks about how Perkuto helped transform their company’s tokenization program, saving her marketing team hundreds of hours in the process.
2:39Perkuto Customer Success Story — Mendix
Anh Ly from Mendix describes how Perkuto has helped her company boost its MQL opportunity rate from 2 to 20% by rebuilding its lead flow process.
1:22Perkuto Customer Success Story — TELUS Health
Marie-Claire Charlton from TELUS Health explains how Perkuto helped TELUS Health improve its campaign results from 3% to 20%, far exceeding expectations.
1:44Perkuto Customer Success Story — Integrative Therapeutics
Jason Raisleger from Integrative Therapeutics explains how Perkuto empowered his team to redefine their lead lifecycle model, boosting their leads from 0 to 100 and helping ease their transition to Ma