Lead Source and UTM Tracking in Marketo
In a recent Office Hour session, the Perkuto team was asked about having a centralized program for lead source tracking and multi-touch UTM tracking. Register for a Perkuto Office Hour at https://goo.gl/BhWvYy
Most Recent Videos
42:45Reporting, Attribution, and Analytics—Oh My! Webinar Recording
A recording of The Coffee MUG webinar held on August 14, 2019, featuring Lauren Alt, Manager of Demand Generation at Outreach sharing her attribution journey, and our very own Justin Norris, Director
55:58Upping Your Email Game - Webinar Recording
A recording of The Coffee MUG webinar held on June 26, 2019, featuring John Thies, CEO and Co-Founder of Email on Acid, and Hilary German, Senior Marketing Automation Consultant at Perkuto, highlighti
40:36Scaling MOPS: The Struggle Is Real - Webinar Recording
A recording of The Coffee MUG webinar held on May 14, 2019, featuring Cyndi Marty, Digital Marketing Manager-CRM at Sub-Zero Group, Inc. and Alexandre Pelletier, CEO at Perkuto, highlighting Sub-Zero’
1:03:07Dumping Dead Data & Other Spring Cleaning for Marketo - Webinar Recording
A recording of The Coffee MUG webinar held on March 13, 2019, featuring Elliot Lowe, Head of Marketing Technology and Marketing Operations at RingLead and Lindsay Khan, Solutions Archtect at Perkuto,
43:05Center of Excellence (CoE) Is Dead - Long Live the New CoE! - Webinar Recording
A recording of The Coffee MUG webinar held on February 12, 2019, a special edition of The Coffee MUG featuring a discussion on the limitations of the traditional Center of Excellence as well as a pres
50:52Digital Marketing Predictions for 2019 - Webinar Recording
A recording of The Coffee MUG webinar held on January 22, 2019, a special edition of The Coffee MUG featuring a roundtable discussion with representatives from Mintigo, Drift, Level Agency, and Perkut
42:53Tips and Tricks to Creating Amazing Emails in Marketo - Webinar Recording
The recording from our inaugural edition of The Coffee MUG in which Marketo Certified Expert and Perkuto Senior Consultant, Anna Leary, demystifies the email creation process, start-to-finish. In thi
1:04:22Bizible Essentials for Marketo Users - Webinar Recording
Seasoned Marketo users have grown accustomed to tracking attribution using Marketo and Advanced Report Builder (formerly RCE). But with Marketo’s acquisition of Bizible, what exactly does that mean? H
2:54Perkuto Customer Success Story — Euromonitor International
Lauren Beth from Euromonitor International talks about how Perkuto helped transform their company’s tokenization program, saving her marketing team hundreds of hours in the process.
2:39Perkuto Customer Success Story — Mendix
Anh Ly from Mendix describes how Perkuto has helped her company boost its MQL opportunity rate from 2 to 20% by rebuilding its lead flow process.
1:22Perkuto Customer Success Story — TELUS Health
Marie-Claire Charlton from TELUS Health explains how Perkuto helped TELUS Health improve its campaign results from 3% to 20%, far exceeding expectations.
1:44Perkuto Customer Success Story — Integrative Therapeutics
Jason Raisleger from Integrative Therapeutics explains how Perkuto empowered his team to redefine their lead lifecycle model, boosting their leads from 0 to 100 and helping ease their transition to Ma
2:30Optel Group - Étude de cas client pour Perkuto
Stéphanie Veilleux et Mathieu Guay-Gallant de Optel Group explique comment Perkuto a pu les aider à tripler le nombre de prospects grâce à l'implantation et l'optimisation de la plate-forme de marketi
1:43How Intimo Used Jeto to Scale Marketing Automation
Full case study here: http://jeto.io/how-intimo-used-jeto-to-scale-marketing-automation/ Since implementation, Intimo has improved strategic marketing initiatives and client retention efforts, and ha
1:29Meet Jeto
http://jeto.io What if anyone in your office could launch a Marketo campaign without breaking it? How much time (Training, Support, and Execution) could your Marketing Operations Team save if more us
44:52Presentation given by Perkuto Director of Solutions Architecture Justin Norris and Alert Logic Sr. Manager of Marketing Analytics, Platforms, and Technology at Adobe Summit, 2019.
36:07Fearless Marketing in a GDPR World: Tips to Thrive Amidst New Regulations
Presentation given by Perkuto VP Consulting Services Michelle Miles at Marketo's Marketing Nation Summit, 2018
0:45Marketo Summit - Fearless Marketing in a GDPR World
Join Perkuto's VP of Consulting Services Michelle Miles at Marketo Summit for an informative breakout session, Fearless Marketing in a GDPR World. Learn the differences between consent and legitimate
29:25How to Get the Most out of Marketo Summit 2018
Want to know how to get the most out of your time at Marketo Summit? Watch the webinar hosted by our friends at Bizible featuring a panel of participants including Perkuto's own Cat Champoux, VP of Cu
1:28Fearless Marketing in a GDPR World