Are you tired of meaningless reports due to incomplete data? Or *cringe* have you accidentally sent an email to your entire database or the wrong list? Never again! Be sure to download and share our the ultimate Marketo Program Launch Checklist. This handy check list is perfect for getting teams with multiple Marketo users all on the same page, ensuring proper data capture for reporting and onboarding new employees!
ChallengeUberflip is a platform for marketers to create, manage, and optimize content experiences, so that content can be fully leveraged by all company stakeholders at every stage of the buyer...
So your company has decided to migrate from Eloqua to Marketo. Whether the reasoning is based on cost or you’re looking for an easier solution, the marketing automation specialist (aka Elo-queen...
Email 2.0 templates have been around for a couple of months now, and with many companies making the transition from Marketo’s Email 1.0 editor to the new Email 2.0 editor, there’s an increased...
Distributing your blog content by email is a great way repurpose your content, generate leads, and ultimately convert more visitors into followers of your brand and products. Turning a blog feed...
During Perkuto’s Public Office Hour, Senior Consultants Lindsay Khan, Ashley Gordon, and Caryl Mostacho were asked about the current best practices for setting up lead scoring in Marketo. Lead...
Webinars are a great marketing tool, allowing you to connect with your audience without requiring travel or significant financial investment. Webinars provide you with a stage to demonstrate your...
Events are excellent ways to engage with your audience. Events, whether online or in person, add an increased level of engagement with you audience, helping build stronger relationships with them....
When building a program in Marketo, testing can be as (or more) important than building. Testing ensures that there are no build defects that will compromise your end result, ensuring that your...
If you spend long enough building in Marketo, you will very likely encounter scenarios where things don’t happen the way you’d expect. You may have two different Smart Campaigns – which are in...
