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How Perkuto & Uberflip Migrated from Hubspot to Marketo in Three Weeks
ChallengeUberflip is a platform for marketers to create, manage, and optimize content experiences, so that content can be fully leveraged by all company stakeholders at every stage of the buyer...
Eloqua to Marketo: Migration Tips For The Eloqua Power User
So your company has decided to migrate from Eloqua to Marketo. Whether the reasoning is based on cost or you’re looking for an easier solution, the marketing automation specialist (aka Elo-queen...
The Ultimate Marketo Program Launch Checklist
Are you tired of meaningless reports due to incomplete data? Or *cringe* have you accidentally sent an email to your entire database or the wrong list? Never again! Be sure to download and share...
Announcing the Allegro Email 2.0 Template from Perkuto
Email 2.0 templates have been around for a couple of months now, and with many companies making the transition from Marketo’s Email 1.0 editor to the new Email 2.0 editor, there’s an increased...
Spread your blog content…beautifully
Distributing your blog content by email is a great way repurpose your content, generate leads, and ultimately convert more visitors into followers of your brand and products. Turning a blog feed...
Best Practices for Setting up Lead Scoring in Marketo
During Perkuto’s Public Office Hour, Senior Consultants Lindsay Khan, Ashley Gordon, and Caryl Mostacho were asked about the current best practices for setting up lead scoring in Marketo. Lead...
5 Tips for Wonderful Webinars
Webinars are a great marketing tool, allowing you to connect with your audience without requiring travel or significant financial investment. Webinars provide you with a stage to demonstrate your...
Practical Tips for Managing Events in Marketo
Events are excellent ways to engage with your audience. Events, whether online or in person, add an increased level of engagement with you audience, helping build stronger relationships with them....
Marketo Programs: Why do QA?
When building a program in Marketo, testing can be as (or more) important than building. Testing ensures that there are no build defects that will compromise your end result, ensuring that your...
How to Control Order of Operations in Marketo
If you spend long enough building in Marketo, you will very likely encounter scenarios where things don’t happen the way you’d expect. You may have two different Smart Campaigns – which are in...
