Why Effective Marketing Automation Starts with Data Enriched Inbound Leads

March 29, 2016
Why is the relationship between marketing automation and marketing data so important? Many B2B marketers consider marketing automation a must-have for filling their sales pipeline, effectively nurturing prospects, and passing the most qualified leads to sales. After all, a marketing automation platform can serve as a high-powered marketing engine. Unfortunately, many marketing automation systems are hampered by data limitations – whether a lack of quality or completeness. In this webinar you’ll learn how to: - Acquire "high-quality fuel” in the form of accurate, clean and complete data - Use this data to enable richer targeting, segmentation and personalization - Achieve true marketing campaign success
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