Using marketing automation to boost revenue and reduce marketing cost

This case study presentation highlights how Acquisio was able to benefit from implementing a full lead management process using marketing automation tool Marketo and Salesforce.com CRM. It shows how lead scoring, lead nurturing and lead routing contributed to: - Increase of over 50% in the total value of opportunities generated - Reduce lead qualification cost by 50% - Cut the time between lead generation and initial contact by more than 90% As a take away, the presentation includes a list of things to expect as well as best practices for implementing lead management. This presentation was given by Alexandre Pelletier during a local Montreal lunch & learn offered by Marketo.