The Intersection of Predictive and Account-Based Marketing

June 17, 2016
The traditional methods we have used to reach our prospects are less effective in this new world. The top-of-funnel, mass-communication approach—blasting messaging on every channel to see what sticks—is proving only marginal success. For a B2B marketer, you engage in numerous marketing activities, but still get poor quality leads. There has to be a better way. Engaging in a target account strategy not only helps you be much more targeted with your marketing, but it increases sales and marketing alignment—account-based sales should be met with account-based marketing. In this webinar we will cover how account-based marketing (ABM) and predictive marketing can make your campaigns incredibly precise and effective. Join our webinar and learn: - How to use predictive for target account selection - How to deliver powerful, 1:1 interactions with your target accounts - How to build a compelling, omni-channel ABM campaign at scale
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