Outbound vs. Account Based Marketing - Friend or Foe?
Watch the webinar: http://goo.gl/0ch9AO Does your organization pursue large, complex deals? If so, you can't wait around for the right people from these large accounts to swim into your demand generation net. Instead, you need to reach out to these "big fish", opening doors and building relationships. Unfortunately, this kind of outbound marketing often ends up being little more than unsolicited email and cold calling. That won't cut it with today's buyer. Fortunately, there is a better way: an account-based approach, powered by insight to be relevant and resonant, that increases pipeline even as it reduces volume. Join us to learn the latest account based sales development tactics, including: - Multi-channel "open the door" plays - How to follow-up on Marketing Qualified Accounts (MQAs) - When SDRs should reach into accounts -- and when they should stay away