Slide deck for Perkuto's Fearless Marketing Strategies for a GDPR World webinar held on March 1, 2018. The webinar was presented by Michelle Miles, VP of Consulting Services and Lindsay Khan, Senior Consultant at Perkuto. It covered areas such as "consent" and what it means for your marketing communications and privacy policy, the impact of GDPR on the marketing technologies you use every day - including cookie usage, profiling, and lead scoring practices - and what campaigns you should be running now as well as how your communications must change once GDPR goes into effect.
View the webinar recording here: http://learn.perkuto.com/gdpr/fearless-marketing-strategies-for-a-gdpr-world
Most Recent Presentations
Data as a Foundation for Growth
Slide deck for The Coffee MUG webinar held on October 16, 2019, featuring Elliott Lowe, Head of MarTech Operations at RingLead, and our own Director of Consulting Services Judi Cousineau, discussing d
Marketing Impact Talks - Redefining Marketing Operations
Slide deck for the live events presented by Perkuto, Adobe / Marketo, and Microsoft held in Montreal, New York City, Toronto, and Chicago in September-October, 2019.
Marketing Impact Talks - Redefining Marketing Operations - Slide Deck
Slide deck for the live events presented by Perkuto, Adobe / Marketo, and Microsoft held in Montreal, New York City, Toronto, and Chicago in September-October, 2019.
Reporting, Attribution, and Analytics—Oh My!
Slide deck for the Coffee MUG webinar held on August 14, 2019, featuring Lauren Alt, Manager of Demand Generation at Outreach sharing her attribution journey, and our very own Justin Norris, Director
Upping Your Email Game - Slide Deck
Slide deck for The Coffee MUG webinar held on June 26, 2019, featuring John Thies, CEO and Co-Founder of Email on Acid, and Hilary German, Senior Marketing Automation Consultant at Perkuto, highlighti
Scaling MOPS - The Struggle Is Real - Slide Deck
Slide deck for The Coffee MUG webinar held on May 14, 2019, a special edition of The Coffee MUG highlighting Sub-Zero’s year-long project to transform from a centralized marketing model to a hybrid ap
Marketing Impact Talks - Leveraging Attribution for Better Results
Slide deck for the live event presented by Perkuto and Marketo held in New York City on May 9, 2019.
Dumping Dead Data and Other Spring Cleaning for Marketo - Slide Deck
Slide deck for the Coffee MUG webinar held on March 13, 2019, featuring Elliot Lowe, Head of Marketing Technology and Marketing Operations at RingLead and Lindsay Khan, Solutions Archtect at Perkuto,
SiriusDecisions March 19 Presentation
Marketing Automation beyond Demand Generation: The Telus Health Journey
Center of Excellence (CoE) Is Dead - Long Live the New CoE!
Slide deck for The Coffee MUG webinar held on February 12, 2019, a special edition of The Coffee MUG featuring a discussion on the limitations of the traditional Center of Excellence as well as a pres
Les Affaires Conference - Marketing Automation - Slide Deck (in French)
Slide deck for the presentation by Alexandre Pelletier, CEO and Cofounder of Perkuto, at Les Affaire's Marketing Automation conference held in Montreal on November 6, 2018.
Marketing Impact Talks - Leveraging Attribution for Better Results (Vancouver/Calgary)
Slide deck for the live events presented by Perkuto and Marketo held in Vancouver on October 23, 2018 and Calgary on October 24, 2018.
Marketing Impact Talks - Leveraging Attribution for Better Results - Slide Deck (Montreal/Toronto)
Slide deck for the live events presented by Perkuto and Marketo held in Montreal on October 11, 2018 and Toronto on October 18, 2018.
Marketing Impact Talks - Leveraging Attribution for Better Results - Slide Deck
Slide deck for the live event presented by Perkuto and Marketo held in Montreal on October 11, 2018.
The Hierarchy of Attribution
Slide deck for Marketo User Group presentation by Perkuto Director of Consulting Carey Picklesimer, held on August 9, 2018.
Bizible Essentials for Marketo Users
Slide deck for Bizible Essentials for Marketo Users webinar held on July 10, 2018. Seasoned Marketo users have grown accustomed to tracking attribution using Marketo and Advanced Report Builder (for
Give the power of Marketo to anyone, fearlessly - Marketing Nation Summit Tech Talk
What if anyone in your office could launch a Marketo campaign without breaking it? How much time (Training, Support, and Execution) could your Marketing Operations Team save if more users/teams could
Connexion - Marketing Automatisé au service de l'Expérience Client
Slides from Perkuto CEO Alexandre Pelletier's talk at Connexion in Montreal in April 2018.
Are You Ready for GDPR? Slide Deck
Slide deck for the "Are You Ready for GDPR" webinar hosted by Uberflip featuring speakers from Perkuto and Marketo.
Perkuto Consulting Services: Migrate to Marketo