Slide deck for Perkuto's Fearless Marketing Strategies for a GDPR World webinar held on March 1, 2018. The webinar was presented by Michelle Miles, VP of Consulting Services and Lindsay Khan, Senior Consultant at Perkuto. It covered areas such as "consent" and what it means for your marketing communications and privacy policy, the impact of GDPR on the marketing technologies you use every day - including cookie usage, profiling, and lead scoring practices - and what campaigns you should be running now as well as how your communications must change once GDPR goes into effect.
View the webinar recording here: http://learn.perkuto.com/gdpr/fearless-marketing-strategies-for-a-gdpr-world
Most Recent Presentations
Les Affaires Conference - Marketing Automation - Slide Deck (in French)
Slide deck for the presentation by Alexandre Pelletier, CEO and Cofounder of Perkuto, at Les Affaire's Marketing Automation conference held in Montreal on November 6, 2018.
Marketing Impact Talks - Leveraging Attribution for Better Results
Slide deck for the live events presented by Perkuto and Marketo held in Vancouver on October 23, 2018 and Calgary on October 24, 2018.
Marketing Impact Talks - Leveraging Attribution for Better Results - Slide Deck (Montreal/Toronto)
Slide deck for the live events presented by Perkuto and Marketo held in Montreal on October 11, 2018 and Toronto on October 18, 2018.
Marketing Impact Talks - Leveraging Attribution for Better Results - Slide Deck
Slide deck for the live event presented by Perkuto and Marketo held in Montreal on October 11, 2018.
The Hierarchy of Attribution
Slide deck for Marketo User Group presentation by Perkuto Director of Consulting Carey Picklesimer, held on August 9, 2018.
Bizible Essentials for Marketo Users
Slide deck for Bizible Essentials for Marketo Users webinar held on July 10, 2018. Seasoned Marketo users have grown accustomed to tracking attribution using Marketo and Advanced Report Builder (for
Give the power of Marketo to anyone, fearlessly - Marketing Nation Summit Tech Talk
What if anyone in your office could launch a Marketo campaign without breaking it? How much time (Training, Support, and Execution) could your Marketing Operations Team save if more users/teams could
Connexion - Marketing Automatisé au service de l'Expérience Client
Slides from Perkuto CEO Alexandre Pelletier's talk at Connexion in Montreal in April 2018.
Are You Ready for GDPR? Slide Deck
Slide deck for the "Are You Ready for GDPR" webinar hosted by Uberflip featuring speakers from Perkuto and Marketo.
Perkuto Consulting Services: Migrate to Marketo
Whether you are dissatisfied with your current vendor, or going through IT infrastructure changes in your organization; Your business priorities and requirements for a marketing automation platform (M
The Intersection of Predictive and Account-Based Marketing
The traditional methods we have used to reach our prospects are less effective in this new world. The top-of-funnel, mass-communication approach—blasting messaging on every channel to see what sticks—
The Secret to Turning Your Blog Into an Email Marketing Machine
Watch the webinar: http://goo.gl/waErmD What if you could boost your lead generation by streamlining content and email marketing? And what if there was a way to easily create and send your subscriber
Your Lack of Creativity is Costing you the Gift of Sales
Watch the webinar: goo.gl/hZLw07 As the demand put on sales and marketing to drive results increases, it causes us to knuckle down and get the job done, which often leaves little room for creativity
Outbound vs. Account Based Marketing - Friend or Foe?
Watch the webinar: http://goo.gl/0ch9AO Does your organization pursue large, complex deals? If so, you can't wait around for the right people from these large accounts to swim into your demand genera
Why Effective Marketing Automation Starts with Data Enriched Inbound Leads
Why is the relationship between marketing automation and marketing data so important? Many B2B marketers consider marketing automation a must-have for filling their sales pipeline, effectively nurturi
This Old House: The Marketo Mansion Instance Audit
Is your craftsman Marketo house ready for a remodel? We’ll work from the foundation up, taking a look at key product and program features including: Request Campaign, Workspaces, Campaign Sync, Tags,
Inventions, Obsessions, and B2B Marketing Attribution
Listen to the webinar: http://goo.gl/PG4kqO What do inventions and obsession have to do with B2B marketing attribution? Find out the curious history of a common household goods and how to close the l
Automate blog distribution with rss to-email for marketo
Perkuto Webinar - Learn How to Automate Blog Content Distribution with RSS-to-Email for Marketo
Marketo User Group - Los Angeles - Subscription Management Oct 2014
The slides from the October 2014 Marketo User Group Los Angeles Virtual Meeting. Discusses best practices for thinking of a subscription management system with Marketo. Presenters: Madhu Gulati, Presi
Comment comment engager une véritable conversation 1 à-1 avec tous vos clients - symposium amr - février 2014