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Are You Getting Paid Enough? 2018 Martech Salary Survey Results
There’s no doubt that there’s increasing pressure on all roles within the marketing team—from the CMO all the way to the front-line folks who are managing the campaigns—to prove marketing’s value...
GDPR: Carpe Diem, Marketers - What a Difference a Day Makes
What a difference a day makes. In just 24 hours, the course of business can radically change. Two examples come immediately to mind, one from recent headlines and the other, (of course!) the...
Is Legitimate Interest a Legitimate Loophole for GDPR Consent?
Just when you thought GDPR was confusing enough, enter the topic of “legitimate interest.” Many of you have asked about it, wondering if you can bypass obtaining express consent opting for...
0:00Are You Ready for GDPR? Webinar Recording
Want to know more about the basics of GDPR? Wish you knew just how to prepare for it? Watch the webinar hosted by Tara Robertson of Uberflip featuring Michelle Miles, VP of Consulting Services at Perk
Are You Ready for GDPR? Slide Deck
Slide deck for the "Are You Ready for GDPR" webinar hosted by Uberflip featuring speakers from Perkuto and Marketo.
59:05Fearless Marketing Strategies for a GDPR World - Webinar Recording
Watch Michelle Miles, VP of Consulting Services and Lindsay Khan, Senior Consultant at Perkuto as they discuss "consent" and what it means for your marketing communications and privacy policy, the imp
Fearless Marketing Strategies for a GDPR World - Slide Deck
Slide deck for Perkuto's Fearless Marketing Strategies for a GDPR World webinar held on March 1, 2018. The webinar was presented by Michelle Miles, VP of Consulting Services and Lindsay Khan, Senior
GDPR Requirements for Consent: What You Need to Know
If “the art and science of asking questions is the source of all knowledge,” then webinar attendees left our GDPR presentation a whole lot smarter. For those of you who missed our recent webinar,...
How to Avoid a €20 Million Mistake with your Data
At some point in our careers, we’ve all had a data mishap. A colleague recently shared a direct mail promotion he received from a high-end jeweler. The headline read, “KEVIN, this Valentine’s day,...
Chicken Soup for the GDPR Soul
Growing up, did your mom ever say those cute, inspiring quotes—you know, the ones that make you feel warm and fuzzy, reassuring you everything is going to be okay? From your comments, emails and...
Preparing for GDPR: It’s Not Marketing’s Job…or Is It?
“GDPR:” you’ve heard the term repeatedly and know you ought to deal with it. But you’re also wondering, does the responsibility for GDPR readiness really belong marketing? Isn’t this more of an...
GDPR Questions. Straightforward Answers.
“Vast.” The dictionary definition is “very great in size, amount, degree, intensity, or especially in extent or range.” (Merriam-Webster) It’s a word you’ll hear often in GDPR discussions, and it...
GDPR by the Numbers (an Infographic)
A Visual Look at GDPR Contributing Factors and Compliance Preparations If you were to Google GDPR, your search would produce over 4 million results. That’s a lot of content! Assuming you don’t...
GDPR Implications for Your MarTech Stack
If “our similarities bring us to common ground,” (Tom Robbins) we’ve reached our destination. No doubt, you have quite an assembly of tools in your MarTech stack acquired in various stages of your...
Marketing Strategies to Thrive in a GDPR World
This post is part 2 of a 5-part series on GDPR readiness. In this previous post, I compared GDPR preparedness to a football game and the importance of both a solid offense and defense to win the...
GDPR: A Game Changer for Marketing Operations
The first post of a 5-part series on GDPR, we discuss the importance of preparing your marketing operations to meet compliance requirements or aligning your “defensive” strategy. In the next post,...
43:47How Top Marketers Budget for Success
