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Digital Marketing Predictions: What 2019 Holds for Marketers, Consumers & Technology
Reporting and Attribution in Marketo: Comparing Your Options
Attribution tools are to a marketer what a compass is to a hiker—both provide direction in your journey and guide your next steps. We’re familiar with current Marketo compasses but now Marketo has...
Perkuto Helps TELUS Health Improve Campaign Results from 3% to 20%
Marie-Claire Charlton, senior marketing manager at TELUS Health, knew that she was going to need a little help building automation programs to help her track and segment utilization patterns. “Our...
Turning Attribution Data into Actionable Insights
I recently came across a staggering statistic: 58% of marketers rate their ability to measure and analyze marketing performance as “needs improvement or worse.” (2018 Marketing Measurement &...
Cheat Sheet for Convincing Your Boss (and Your Boss’s Boss)
So you know that bringing in martech services is a not just a smart move–it’s a necessity if you want to compete. But what’s the best way to present your case to your your CMO, or to help your CMO...
Marketing Attribution: What It Is and How It Works
If there’s one area marketers get hung up on more often than not, it’s reporting and attribution. From technology limitations to a lack of knowledge to an overwhelming amount of data,...
3 Tips for Microsoft Dynamics and Marketo Success
Don’t get me wrong—when I hear Microsoft Dynamics (DCRM) marketers express a bit of jealousy over marketers who are using Salesforce with their Marketo instances, I completely understand. I mean,...
Are You Getting Paid Enough? 2018 Martech Salary Survey Results
There’s no doubt that there’s increasing pressure on all roles within the marketing team—from the CMO all the way to the front-line folks who are managing the campaigns—to prove marketing’s value...
1:03:07Dumping Dead Data & Other Spring Cleaning for Marketo - Webinar Recording
A recording of The Coffee MUG webinar held on March 13, 2019, featuring Elliot Lowe, Head of Marketing Technology and Marketing Operations at RingLead and Lindsay Khan, Solutions Archtect at Perkuto,
Dumping Dead Data and Other Spring Cleaning for Marketo - Slide Deck
Slide deck for the Coffee MUG webinar held on March 13, 2019, featuring Elliot Lowe, Head of Marketing Technology and Marketing Operations at RingLead and Lindsay Khan, Solutions Archtect at Perkuto,
40:36Scaling MOPS: The Struggle Is Real - Webinar Recording
A recording of The Coffee MUG webinar held on May 14, 2019, featuring Cyndi Marty, Digital Marketing Manager-CRM at Sub-Zero Group, Inc. and Alexandre Pelletier, CEO at Perkuto, highlighting Sub-Zero’
Scaling MOPS - The Struggle Is Real - Slide Deck
Slide deck for The Coffee MUG webinar held on May 14, 2019, a special edition of The Coffee MUG highlighting Sub-Zero’s year-long project to transform from a centralized marketing model to a hybrid ap
43:05Center of Excellence (CoE) Is Dead - Long Live the New CoE! - Webinar Recording
A recording of The Coffee MUG webinar held on February 12, 2019, a special edition of The Coffee MUG featuring a discussion on the limitations of the traditional Center of Excellence as well as a pres
Center of Excellence (CoE) Is Dead - Long Live the New CoE! Slide Deck
Slide deck for The Coffee MUG webinar held on February 12, 2019, a special edition of The Coffee MUG featuring a discussion on the limitations of the traditional Center of Excellence as well as a pres
50:52Digital Marketing Predictions for 2019 - Webinar Recording