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42:45Reporting, Attribution, and Analytics—Oh My! Webinar Recording
A recording of The Coffee MUG webinar held on August 14, 2019, featuring Lauren Alt, Manager of Demand Generation at Outreach sharing her attribution journey, and our very own Justin Norris, Director
Reporting, Attribution, and Analytics—Oh My!
Slide deck for the Coffee MUG webinar held on August 14, 2019, featuring Lauren Alt, Manager of Demand Generation at Outreach sharing her attribution journey, and our very own Justin Norris, Director
Marketing Impact Talks - Redefining Marketing Operations - Slide Deck
Slide deck for the live events presented by Perkuto, Adobe / Marketo, and Microsoft held in Montreal, New York City, Toronto, and Chicago in September-October, 2019.
Digital Marketing Predictions: What 2019 Holds for Marketers, Consumers & Technology
Reporting and Attribution in Marketo: Comparing Your Options
Attribution tools are to a marketer what a compass is to a hiker—both provide direction in your journey and guide your next steps. We’re familiar with current Marketo compasses but now Marketo has...
Perkuto Helps TELUS Health Improve Campaign Results from 3% to 20%
Marie-Claire Charlton, senior marketing manager at TELUS Health, knew that she was going to need a little help building automation programs to help her track and segment utilization patterns. “Our...
Turning Attribution Data into Actionable Insights
I recently came across a staggering statistic: 58% of marketers rate their ability to measure and analyze marketing performance as “needs improvement or worse.” (2018 Marketing Measurement &...
Cheat Sheet for Convincing Your Boss (and Your Boss’s Boss)
So you know that bringing in martech services is a not just a smart move–it’s a necessity if you want to compete. But what’s the best way to present your case to your your CMO, or to help your CMO...
Marketing Attribution: What It Is and How It Works
If there’s one area marketers get hung up on more often than not, it’s reporting and attribution. From technology limitations to a lack of knowledge to an overwhelming amount of data,...
3 Tips for Microsoft Dynamics and Marketo Success
Don’t get me wrong—when I hear Microsoft Dynamics (DCRM) marketers express a bit of jealousy over marketers who are using Salesforce with their Marketo instances, I completely understand. I mean,...
55:58Upping Your Email Game - Webinar Recording
A recording of The Coffee MUG webinar held on June 26, 2019, featuring John Thies, CEO and Co-Founder of Email on Acid, and Hilary German, Senior Marketing Automation Consultant at Perkuto, highlighti
Upping Your Email Game - Slide Deck
Slide deck for The Coffee MUG webinar held on June 26, 2019, featuring John Thies, CEO and Co-Founder of Email on Acid, and Hilary German, Senior Marketing Automation Consultant at Perkuto, highlighti
Are You Getting Paid Enough? 2018 Martech Salary Survey Results
There’s no doubt that there’s increasing pressure on all roles within the marketing team—from the CMO all the way to the front-line folks who are managing the campaigns—to prove marketing’s value...