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How to Avoid a €20 Million Mistake with your Data
At some point in our careers, we’ve all had a data mishap. A colleague recently shared a direct mail promotion he received from a high-end jeweler. The headline read, “KEVIN, this Valentine’s day,...
The Marketo Client’s Guide to GDPR Compliance
Preparing for GDPR: It’s Not Marketing’s Job…or Is It?
“GDPR:” you’ve heard the term repeatedly and know you ought to deal with it. But you’re also wondering, does the responsibility for GDPR readiness really belong marketing? Isn’t this more of an...
GDPR Questions. Straightforward Answers.
“Vast.” The dictionary definition is “very great in size, amount, degree, intensity, or especially in extent or range.” (Merriam-Webster) It’s a word you’ll hear often in GDPR discussions, and it...
GDPR Implications for Your MarTech Stack
If “our similarities bring us to common ground,” (Tom Robbins) we’ve reached our destination. No doubt, you have quite an assembly of tools in your MarTech stack acquired in various stages of your...
GDPR by the Numbers (an Infographic)
A Visual Look at GDPR Contributing Factors and Compliance Preparations If you were to Google GDPR, your search would produce over 4 million results. That’s a lot of content! Assuming you don’t...
Marketing Strategies to Thrive in a GDPR World
This post is part 2 of a 5-part series on GDPR readiness. In this previous post, I compared GDPR preparedness to a football game and the importance of both a solid offense and defense to win the...
GDPR: A Game Changer for Marketing Operations
The first post of a 5-part series on GDPR, we discuss the importance of preparing your marketing operations to meet compliance requirements or aligning your “defensive” strategy. In the next post,...
How Top Marketers Budget for Success
Watch Josh Hill, Director of Lead Lifecycle Management and Alex Pelletier, CEO at Perkuto, as they discuss different ways to consider, manage, and track your budget, all year long. Topics include:
Marketo Email Editor 2.0 Guide
Roadmap to Engagement Marketing ebook
Hubspot to Marketo: Migration in Three Weeks
Lead Source and UTM Tracking in Marketo
In a recent Office Hour session, the Perkuto team was asked about having a centralized program for lead source tracking and multi-touch UTM tracking. Register for a Perkuto Office Hour at https://goo.
Session 3 - Marketo and Microsoft Dynamics Webinar Series
Webinar: Put Your Account Based Marketing & Sales Programs Into Action
Session 2: Marketo and Microsoft Dynamics Webinar Series
Paul Wilson, Solutions Architect at Perkuto and Zak Pines, VP of Marketing at Bedrock Data, discuss using tools like Bedrock Data to connect Microsoft Dynamics and Marketo.
Marketo and Microsoft Dynamics Webinar Series: Issues with the Native DCRM and Marketo Connector
Paul Wilson, Solutions Architect at Perkuto, and Zak Pines, VP Marketing at Bedrock Data discuss the issues with the native connector between Marketo and Microsoft Dynamics in the first part of our we
Webinar: The Intersection of Predictive and Account Based Marketing
Webinar: The Secret to Turning Your Blog Into an Email Marketing Machine
Webinar: Your Lack of Creativity is Costing you Sales