GDPR…it's becoming a buzz word in marketing these days. And for a good reason. This intricate European legislation is a game changer for marketing operations, has Martech teams scurrying to comply with data security requirements, is giving entire organizations good experience in process documentation, plus is keeping legal teams busy advising on the ambiguities of the law.
The impact and ramifications of GDPR are not to be underestimated. GDPR is the most significant change in European privacy laws in two decades; the legislation is vast, and consequences for non-compliance are enormous. This guide is intended to help your organization understand and prepare for GDPR.
