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Is Legitimate Interest a Legitimate Loophole for GDPR Consent?
Just when you thought GDPR was confusing enough, enter the topic of “legitimate interest.” Many of you have asked about it, wondering if you can bypass obtaining express consent opting for...
GDPR FAQ eBook- Legal Questions. Straightforward Answers.
GDPR Requirements for Consent: What You Need to Know
If “the art and science of asking questions is the source of all knowledge,” then webinar attendees left our GDPR presentation a whole lot smarter. For those of you who missed our recent webinar,...
Fearless Marketing Strategies for a GDPR World - Webinar Recording
Fearless Marketing Strategies for a GDPR World - Slide Deck
Slide deck for Perkuto's Fearless Marketing Strategies for a GDPR World webinar held on March 1, 2018. The webinar was presented by Michelle Miles, VP of Consulting Services and Lindsay Khan, Senior
How to Avoid a €20 Million Mistake with your Data
At some point in our careers, we’ve all had a data mishap. A colleague recently shared a direct mail promotion he received from a high-end jeweler. The headline read, “KEVIN, this Valentine’s day,...
Chicken Soup for the GDPR Soul
Growing up, did your mom ever say those cute, inspiring quotes—you know, the ones that make you feel warm and fuzzy, reassuring you everything is going to be okay? From your comments, emails and...
Preparing for GDPR: It’s Not Marketing’s Job…or Is It?
“GDPR:” you’ve heard the term repeatedly and know you ought to deal with it. But you’re also wondering, does the responsibility for GDPR readiness really belong marketing? Isn’t this more of an...
GDPR Questions. Straightforward Answers.
“Vast.” The dictionary definition is “very great in size, amount, degree, intensity, or especially in extent or range.” (Merriam-Webster) It’s a word you’ll hear often in GDPR discussions, and it...
The Marketo Client’s Guide to GDPR Compliance
GDPR by the Numbers (an Infographic)
A Visual Look at GDPR Contributing Factors and Compliance Preparations If you were to Google GDPR, your search would produce over 4 million results. That’s a lot of content! Assuming you don’t...
GDPR Implications for Your MarTech Stack
If “our similarities bring us to common ground,” (Tom Robbins) we’ve reached our destination. No doubt, you have quite an assembly of tools in your MarTech stack acquired in various stages of your...
Marketing Strategies to Thrive in a GDPR World
This post is part 2 of a 5-part series on GDPR readiness. In this previous post, I compared GDPR preparedness to a football game and the importance of both a solid offense and defense to win the...
GDPR: A Game Changer for Marketing Operations
The first post of a 5-part series on GDPR, we discuss the importance of preparing your marketing operations to meet compliance requirements or aligning your “defensive” strategy. In the next post,...
How Top Marketers Budget for Success
Watch Josh Hill, Director of Lead Lifecycle Management and Alex Pelletier, CEO at Perkuto, as they discuss different ways to consider, manage, and track your budget, all year long. Topics include:
Marketo Email Editor 2.0 Guide
Hubspot to Marketo: Migration in Three Weeks
Webinar: Data Governance Model - What it is and Why You Need One
Lead Source and UTM Tracking in Marketo
In a recent Office Hour session, the Perkuto team was asked about having a centralized program for lead source tracking and multi-touch UTM tracking. Register for a Perkuto Office Hour at https://goo.
Session 3 - Marketo and Microsoft Dynamics Webinar Series