Slide deck for Perkuto's Fearless Marketing Strategies for a GDPR World webinar held on March 1, 2018. The webinar was presented by Michelle Miles, VP of Consulting Services and Lindsay Khan, Senior Consultant at Perkuto. It covered areas such as "consent" and what it means for your marketing communications and privacy policy, the impact of GDPR on the marketing technologies you use every day - including cookie usage, profiling, and lead scoring practices - and what campaigns you should be running now as well as how your communications must change once GDPR goes into effect.
View the webinar recording here: http://learn.perkuto.com/gdpr/fearless-marketing-strategies-for-a-gdpr-world
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