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Reporting and Attribution in Marketo: Comparing Your Options
Attribution tools are to a marketer what a compass is to a hiker—both provide direction in your journey and guide your next steps. We’re familiar with current Marketo compasses but now Marketo has...
Perkuto Helps TELUS Health Improve Campaign Results from 3% to 20%
Marie-Claire Charlton, senior marketing manager at TELUS Health, knew that she was going to need a little help building automation programs to help her track and segment utilization patterns. “Our...
GDPR FAQ eBook- Legal Questions. Straightforward Answers.
Turning Attribution Data into Actionable Insights
I recently came across a staggering statistic: 58% of marketers rate their ability to measure and analyze marketing performance as “needs improvement or worse.” (2018 Marketing Measurement &...
Cheat Sheet for Convincing Your Boss (and Your Boss’s Boss)
So you know that bringing in martech services is a not just a smart move–it’s a necessity if you want to compete. But what’s the best way to present your case to your your CMO, or to help your CMO...
The Art and Science of Marketing Attribution
Making the Most of Marketo Email Editor 2.0
Marketing Attribution: What It Is and How It Works
If there’s one area marketers get hung up on more often than not, it’s reporting and attribution. From technology limitations to a lack of knowledge to an overwhelming amount of data,...
Are You Getting Paid Enough? 2018 Martech Salary Survey Results
There’s no doubt that there’s increasing pressure on all roles within the marketing team—from the CMO all the way to the front-line folks who are managing the campaigns—to prove marketing’s value...
Center of Excellence (CoE) Is Dead - Long Live the New CoE!
A recording of The Coffee MUG webinar held on February 12, 2019, a special edition of The Coffee MUG featuring a discussion on the limitations of the traditional Center of Excellence as well as a pres
Digital Marketing Predictions for 2019
A recording of The Coffee MUG webinar held on January 22, 2019, a special edition of The Coffee MUG featuring a roundtable discussion with representatives from Mintigo, Drift, Level Agency, and Perkut
Tips and Tricks to Creating Amazing Emails in Marketo - Webinar Recording
The recording from our inaugural edition of The Coffee MUG in which Marketo Certified Expert and Perkuto Senior Consultant, Anna Leary, demystifies the email creation process, start-to-finish. In thi
GDPR: Carpe Diem, Marketers - What a Difference a Day Makes
What a difference a day makes. In just 24 hours, the course of business can radically change. Two examples come immediately to mind, one from recent headlines and the other, (of course!) the...
7 Questions Every CMO Needs to Ask Themselves…and Their AI Vendor
Everywhere we turn, CMOs and marketing leaders are inundated with news and info about AI; in fact, according to Gartner, there are more than 1,000 companies that are either AI vendors or employ AI...
Perkuto Helps Mendix Lift MQL to Opportunity Rate from 2% to 20%
Anh Ly, who handles marketing operations for Mendix, was having difficulty getting her sales department a lead profile they could use; the feedback she received was that incomplete prospect...
Which Attribution Model Is Right for You?
Sometimes I think asking, “Which attribution model do you prefer and why?” would be a great (marketing) conversation starter. From single-touch to complex regression-based analysis, some marketers...
Bizible Essentials for Marketo Users - Webinar Recording
Seasoned Marketo users have grown accustomed to tracking attribution using Marketo and Advanced Report Builder (formerly RCE). But with Marketo’s acquisition of Bizible, what exactly does that mean? H
Bizible Essentials for Marketo Users
Slide deck for Bizible Essentials for Marketo Users webinar held on July 10, 2018. Seasoned Marketo users have grown accustomed to tracking attribution using Marketo and Advanced Report Builder (for
Is Your Organization Ready for an Advanced Attribution Tool?
Ten instances of Salesforce, eight instances of Marketo, and one giant, disparate hot mess. That’s how Brandon Isom, Director of Marketing Analytics at TIBCO, described his reporting and analytics...
Les Affaires Conference - Marketing Automation - Slide Deck (in French)