Resources

Attribution tools are to a marketer what a compass is to a hiker—both provide direction in your journey and guide your next steps. We’re familiar with current Marketo compasses but now Marketo has...

Marie-Claire Charlton, senior marketing manager at TELUS Health, knew that she was going to need a little help building automation programs to help her track and segment utilization patterns. “Our...

I recently came across a staggering statistic: 58% of marketers rate their ability to measure and analyze marketing performance as “needs improvement or worse.” (2018 Marketing Measurement &...

So you know that bringing in martech services is a not just a smart move–it’s a necessity if you want to compete. But what’s the best way to present your case to your your CMO, or to help your CMO...

If there’s one area marketers get hung up on more often than not, it’s reporting and attribution. From technology limitations to a lack of knowledge to an overwhelming amount of data,...

Don’t get me wrong—when I hear Microsoft Dynamics (DCRM) marketers express a bit of jealousy over marketers who are using Salesforce with their Marketo instances, I completely understand. I mean,...

There’s no doubt that there’s increasing pressure on all roles within the marketing team—from the CMO all the way to the front-line folks who are managing the campaigns—to prove marketing’s value...