Resources
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Read this eBookStrategies for Scaling Operations and Managing Your Digital Transformation
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Read this eBookAuditing Your Database Checklist
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Read this eBookDigital Marketing Predictions: What 2019 Holds for Marketers, Consumers & Technology
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Read ArticleReporting and Attribution in Marketo: Comparing Your Options
Attribution tools are to a marketer what a compass is to a hiker—both provide direction in your journey and guide your next steps. We’re familiar with current Marketo compasses but now Marketo has...
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Read ArticlePerkuto Helps TELUS Health Improve Campaign Results from 3% to 20%
Marie-Claire Charlton, senior marketing manager at TELUS Health, knew that she was going to need a little help building automation programs to help her track and segment utilization patterns. “Our...
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Read this eBookGDPR FAQ eBook- Legal Questions. Straightforward Answers.
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Read ArticleTurning Attribution Data into Actionable Insights
I recently came across a staggering statistic: 58% of marketers rate their ability to measure and analyze marketing performance as “needs improvement or worse.” (2018 Marketing Measurement &...
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Read ArticleCheat Sheet for Convincing Your Boss (and Your Boss’s Boss)
So you know that bringing in martech services is a not just a smart move–it’s a necessity if you want to compete. But what’s the best way to present your case to your your CMO, or to help your CMO...
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Read this eBookThe Art and Science of Marketing Attribution
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Read this eBookMaking the Most of Marketo Email Editor 2.0
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The advantages of working with a marketing automation agency?
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Read ArticleMarketing Attribution: What It Is and How It Works
If there’s one area marketers get hung up on more often than not, it’s reporting and attribution. From technology limitations to a lack of knowledge to an overwhelming amount of data,...
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Read Article3 Tips for Microsoft Dynamics and Marketo Success
Don’t get me wrong—when I hear Microsoft Dynamics (DCRM) marketers express a bit of jealousy over marketers who are using Salesforce with their Marketo instances, I completely understand. I mean,...
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Read ArticleAre You Getting Paid Enough? 2018 Martech Salary Survey Results
There’s no doubt that there’s increasing pressure on all roles within the marketing team—from the CMO all the way to the front-line folks who are managing the campaigns—to prove marketing’s value...
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1:03:07Watch VideoDumping Dead Data & Other Spring Cleaning for Marketo - Webinar Recording
A recording of The Coffee MUG webinar held on March 13, 2019, featuring Elliot Lowe, Head of Marketing Technology and Marketing Operations at RingLead and Lindsay Khan, Solutions Archtect at Perkuto,
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View PresentationDumping Dead Data and Other Spring Cleaning for Marketo - Slide Deck
Slide deck for the Coffee MUG webinar held on March 13, 2019, featuring Elliot Lowe, Head of Marketing Technology and Marketing Operations at RingLead and Lindsay Khan, Solutions Archtect at Perkuto,
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40:36Watch VideoScaling MOPS: The Struggle Is Real - Webinar Recording
A recording of The Coffee MUG webinar held on May 14, 2019, featuring Cyndi Marty, Digital Marketing Manager-CRM at Sub-Zero Group, Inc. and Alexandre Pelletier, CEO at Perkuto, highlighting Sub-Zero’
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View PresentationScaling MOPS - The Struggle Is Real - Slide Deck
Slide deck for The Coffee MUG webinar held on May 14, 2019, a special edition of The Coffee MUG highlighting Sub-Zero’s year-long project to transform from a centralized marketing model to a hybrid ap
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43:05Watch VideoCenter of Excellence (CoE) Is Dead - Long Live the New CoE! - Webinar Recording
A recording of The Coffee MUG webinar held on February 12, 2019, a special edition of The Coffee MUG featuring a discussion on the limitations of the traditional Center of Excellence as well as a pres
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View PresentationCenter of Excellence (CoE) Is Dead - Long Live the New CoE! Slide Deck
Slide deck for The Coffee MUG webinar held on February 12, 2019, a special edition of The Coffee MUG featuring a discussion on the limitations of the traditional Center of Excellence as well as a pres
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50:52Watch VideoDigital Marketing Predictions for 2019 - Webinar Recording
A recording of The Coffee MUG webinar held on January 22, 2019, a special edition of The Coffee MUG featuring a roundtable discussion with representatives from Mintigo, Drift, Level Agency, and Perkut
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