Sub-Zero Integrates Adobe Analytics with Marketo to Enable Complex Lead Scoring

September 6, 2019 Jordan Resnick

Sub-Zero Integrates Adobe Analytics with Marketo to Enable Complex Lead Scoring
As the head of marketing operations, you’ve probably heard it all too often from your sales counterparts, “We need better leads!”  Traditionally, the solution to improve lead quality is to adjust your scoring criteria, often negatively impacting the volume of leads. On top of this, if you’re like many marketers, you may want to listen … READ MORE >

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Sub-Zero Integrates Adobe Analytics with Marketo to Enable Complex Lead Scoring
Sub-Zero Integrates Adobe Analytics with Marketo to Enable Complex Lead Scoring

As the head of marketing operations, you’ve probably heard it all too often from your sales counterparts, “...