Scale Marketing Operations without Boosting Budgets, Expanding Employees

April 2, 2019 Perkuto

Martech West

Perkuto CEO Speaks on New Hybrid Marketing Model That Empowers Non-Technical Users

San Jose, California—April 2, 2019—Today’s enterprise marketers are faced with a dilemma. How do you scale your marketing operations and deploy more relevant campaigns to more quickly reach higher numbers of target audience members without significantly increasing budgets or augmenting staff? And how do you make it happen without inadvertently introducing the risk of error or unnecessary complexity?

Perkuto cofounder and CEO Alexandre Pelletier will answer that question in the presentation “What’s Cookin’ in Citizen Technology: Sub-Zero’s Journey Toward Decentralized Marketing”. Along with Cyndi Marty, Digital Marketing Manager, CRM for Sub-Zero Group, Inc., Alex will explore:

  • The four main challenges facing enterprise marketers today
  • The three biggest enterprise marketing needs
  • The undeniable evidence proving a centralized marketing model no longer works
  • How to implement a hybrid centralized/decentralized marketing approach
  • The important role of citizen technologists in marketing efforts

“Scalability is something that’s top-of-mind for all of our clients, but letting go of a centralized marketing model and the control that it provides can be a scary proposition,” said Alex. “What we’re proposing is a hybrid approach that offers the best of both centralized and decentralized marketing models, empowering non-technical users to leverage the power of Marketo Engage without the complexity or risk of letting them use it directly.”

“What’s Cookin’ in Citizen Technology” is part of the agenda at MarTech West, April 3-5 at the San Jose Convention Center in San Jose, California. The presentation is scheduled for Friday, April 5 at 10:55AM as part of the conference’s marketing track.


Previous Article
Guide to Marketo Product Updates from Adobe Summit 2019
Guide to Marketo Product Updates from Adobe Summit 2019

This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought ho...

Next Article
Spring Cleaning Your Marketo Instance
Spring Cleaning Your Marketo Instance

If you’re finding that your Marketo instance has slowed down or simply doesn’t feel as spry as it once did,...