It doesn’t matter what industry you’re in, the size of your company or the number of staff on your team; if there’s one area marketers get hung up on more often than not, it’s reporting and attribution. From technology limitations to a lack of knowledge to understanding the influence marketing has on revenue, turning marketing performance data into actionable next steps is challenging. In fact, 58% of marketers cite their ability to measure and analyze marketing performance as “needs improvement or worse.”
To address this gap, Perkuto and Marketo have partnered to present a new series, Marketing Impact Talks: “Leveraging Attribution for Better Results.” This four-city event will launch October 11 starting in Montreal and tour across Canada to Toronto, Vancouver, and end October 24 in Calgary.
Each interactive workshop is free to attend and will offer a case study, panel discussion, advice for overcoming complex attribution challenges, a Bizible demonstration and conclude with a networking happy hour.
When used effectively, attribution produces measurably better outcomes. Marketers, this is your chance to harness the power of attribution and discover how to take your marketing to the next level. We hope you’ll join us at one of our Fall events!
For more information or to reserve your seat by location: