What do inventions and obsession have to do with B2B marketing attribution? What is the right attribution model for your business? What are the things you need to consider before rolling out a marketing attribution program to your sales and marketing team? What does marketing attribution even mean? And what the heck is the history of rubber? Find out during tomorrow’s webinar, “Inventions, Obsessions, and B2B Marketing Attribution”, when I will be talking to Dave Rigotti, the Head of Marketing at Bizible, and Justin Norris, Marketo Champion and Solutions Architect at Perkuto.
Thursday, March 3, 2016 | 2 PM EST (11 AM PST)
Key takeaways include (but aren’t limited to):
- Why B2B attribution is so much harder than B2C
- Practical view on what good attribution looks like
- Overcoming common ‘gotchas’ with minimal effort
You want to listen to the webinar at your own convenience? No problem — Sign up now, listen later! The slides and recording will be sent to all registrants after the webinar!
This webinar is part of the MarTech Best-of-Breed webinar series, “Automate Your Stack”. Discover how with an integrated marketing technology stack you can measure performance, maximize efficiency and create a unique customer experience.
Don’t miss the other webinars in this series!