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Most Recent Articles
Complete Guide to Marketo Engage Product Updates from Adobe Summit 2020
Although the world around us seems to be changing on a near-daily basis, this year’s Marketo Engage feature announcements at Adobe Summit have strong continuity with announcements from last year....
Bizible Tips and Tricks: The Benefits of Attribution
Bizible offers an all-in-one tool to capture and model marketing interactions, so your team is better equipped to understand the places where marketing is contributing to revenue. With Bizible,...
The Lighter Side of Working From Home
Greetings, fellow remote workers! How is everyone holding up? If you’re still in the early stages of a work-from-home arrangement, we know that it can be a bit of an adjustment. Between impromptu...
Digital Disruption: 3 Actions Marketers Must Take Now
The evolving COVID-19 pandemic continues to impact all industries in different ways. However, one thing remains constant across just about all verticals: now more than ever in this age of digital...
Getting Started with Marketo Sky – Search Functionality
The introduction of Marketo Sky has been an exciting concept for Marketo users everywhere— from new designs and features to updated workflows, the promise of making life easier for Marketo users...
Debunking Common Myths About Remote Work
It’s no secret that the notion of the remote workplace has been on the rise in recent years. Multiple studies have shown that productivity increases with work from home options. The expectation...
The Role of Marketing Leadership in Economic Uncertainty
It’s a classic example of cause and effect— when major events occur, there is always an economic consequence. Global pandemics. Acts of terrorism. War. Natural disasters. History has shown, when...
How QA Can Catch Marketo Mistakes
Nobody – especially MOPS professionals – likes to make mistakes, but they are an unfortunate reality in complex Marketo campaigns. From typos to tokens not rendering properly, to broken links in...
Top 4 Culprits Slowing Down Your Marketo Instance
“Why is my Marketo instance so slow?” It’s not an uncommon question. Any marketing operations pro has heard it countless times, and the truth is that while every instance is different, there are...
Error-Proofing Your Marketo Instance
The webinar held on March 11, 2020, featuring Perkuto Director of Solutions Architecture Justin Norris and Senior Consultant Anna Leary, covering what your organization should focus on to better...
Marketo Blunders: When Mistakes Happen
Mistakes happen. Let’s be honest...Marketo isn’t exactly easy to use. And, who hasn’t made a mistake? I remember my first day as a Perkuto employee. It was late in the day, and my team and I were...
Perkuto Recognized as Adobe Platinum Partner
Montreal, Quebec –– March 2, 2020 –– Perkuto, provider of Marketo Engage solutions for enterprise organizations, has been named an Adobe Platinum partner, the highest partner tier for Adobe...
Monetizing Customer Data (And How to Leverage Metrics Your CEO Will Believe In!) – Slide Deck
Slide deck for the presentation given by Perkuto Senior Consultant Anna Leary at the Digital Marketing for Financial Services Summit 2020.… READ MORE >
The Frontier of Marketing Operations
“What do you do again?" Time and again, marketing operations leaders are faced with this question by those outside looking in, so much so, that at this point it’s practically a running joke. Yet,...
How to Prepare for a Smooth Marketo Implementation
It’s no secret: a Marketo implementation is a big undertaking, with many moving pieces and full team involvement. Complex data migrations, a sizable investment, huge learning curves on top of...
Documentation: The Hero of Marketing Operations
“Documentation”— probably not the most exciting buzzword out there, but the truth is that documenting your processes can make — or break — you. Consider this: documentation is what will save your...
Marketing Operations Movers and Shakers: Scott Berns
An exploding MarTech landscape. A heightened emphasis on marketing operations. One of the fastest-growing careers in marketing — these are the signs of a thriving MOPS environment. As this...
The First 100 Days of Marketo: Jumpstarting Your Success
The webinar held on February 12, 2020, featuring Perkuto Consultants Hilary German and Chelsea Stinnett, breaking down a typical Marketo implementation into four phases, highlighting the questions...
The First 100 Days of Marketo – Free Checklist
Whether you’re installing marketing automation for the first time or migrating from another platform, how you prepare for your Marketo implementation and the processes you put in place now...
How to Become a Microsoft Dynamics and Marketo Syncing Superstar
“Hundreds of duplicates...” “The sync is very slow ...” “The data in our CRM doesn’t match what is in Marketo...” Sound familiar? Many clients experience common challenges when syncing data...