Example Channel and Offer Tracking Guide - Taxonomy Spreadsheet

I think we all agree, 2020 was a difficult year. Between the concerns of the pandemic, juggling remote learning responsibilities, and mounting political tensions, it was enough to make anyone...

Emojis have permeated all aspects of the internet, cropping up in more and more B2B communications. As a Marketo user, the question often asked is, can you use emojis in your Marketo...

What a difference a few months and a major world event make. We started 2020 with a talent gap transitioning to hiring freezes. We’ve morphed from an ever-increasing flow of campaign requests to...

It’s that time of year...time to put on your visionary hat and cast your marketing predictions for 2021. Of course, this year is a little more challenging to predict, especially coming off a year...

Canadian Business today ranked Perkuto No. 119 on the 32nd annual Growth List, the definitive ranking of Canada’s Fastest-Growing Companies. Produced by Canada’s premier business and current...

A marketing automation platform is a big investment, not only in the software cost but the time and resources an organization will put into the implementation and ongoing maintenance, not to...

Call it our “new normal” or call it a time of opportunity, but the bottom line is 2020 has changed how we must operate. Not all organizations (or marketing operations leaders) will survive; the...

A desire to be more relevant— segmenting communications and delivering highly personalized customer experiences. A need to better utilize staff resources— gaining efficiencies by moving from...

The business case for marketing automation is compelling— save time, qualify leads, build sales pipeline, and transition away from manual processes to automated ones— all to help your organization...

All organizations have the same desire: produce higher revenue and faster growth at a lower cost. Marketing automation helps achieve those objectives; however, many organizations struggle with...

Perkuto unveiled its SCORE Architecture today, consisting of pre-tested marketing operations acceleration programs. Capitalizing on Perkuto’s exclusive intellectual property and extensive work in...

After rapid transitions to online learning models and months of crisis communications, marketers in higher education are all ready for the pandemic to be over...though it’s unfortunately still...

Jeto.io, the leading campaign execution platform for Marketo, today announced the launch of a new feature: an email and landing pages layout editor. This layout editor gives marketers the freedom...

Every Marketo MOPS professional has a dream that one day he or she will be able to build a pristine, well-organized, optimized Marketo instance from scratch. The reality is, most seasoned MOPS...

In Gartner's 2020 Magic Quadrant for CRM Lead Management report, Adobe is recognized as a leader once again, positioning them the highest and furthest to the right in the report this year. The...

The allure of virtual work has been on the rise in recent years, for both employees and employers. Still, not every company with the capability to go remote has been keen to jump on board....

Fellow data nerds: sharpen your pencils and listen up, because this update is one to get excited about! Marketo’s July 2020 release note featured a “Used By” export in field management, and for...

Wouldn’t it be nice if campaigns always ran according to plan? Whether it’s the first time integrating a new component, navigating multiple layers of approvals, the sheer volume of campaigns...

Another year, another player in the consumer privacy game. This August, Brazil will add itself to the list of countries protecting their consumers with privacy legislation. This new legislation...