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Most Recent Articles
How to Become a Microsoft Dynamics and Marketo Syncing Superstar
“Hundreds of duplicates...” “The sync is very slow ...” “The data in our CRM doesn’t match what is in Marketo...” Sound familiar? Many clients experience common challenges when syncing data...
MOPS Must Do’s for Success in 2020
The webinar held on January 22, 2020, featuring Perkuto Consultants Maude Bélanger and Carl Delafontaine, and Solutions Architect Lindsay Khan, discussing best practices to combat potential...
Marketing Operations Movers and Shakers: Julz James
As the MarTech landscape explodes, marketing automation becomes table stakes for organizations, and new career opportunities emerge, it comes as no surprise that many top MOPS leaders have had a...
How to Leverage Marketo to Create (and Track) an Offline Customer Experience
Creating a memorable customer experience...admittedly, there are days when this feels like an insurmountable task. I’m sure we’ve all heard that the human attention span is at its lowest...
Is Your Marketo Instance Designed for Peak Performance?
Limited time. A shortage of Marketo-trained trained talent. Constant incoming campaign requests from both field marketers and other departments. And – of course – fear of the dreaded marketing...
Creating Unique Customer Experiences
The webinar held on December 11, 2019, featuring Jason Yarborough, Director of Strategic Alliances at PFL and Perkuto’s own Associate Consultant Jason Raisleger, discussing the current state of...
Strategies to Scale Your Marketing Operations – a Free eBook
Projecting and managing capacity is on the minds of most marketing operations leaders today. If your business is like many, what once started as a lean organization where every staffer needed to...
Should You Hire a Marketing Operations Agency or More Staff?
Finding – and retaining – the right marketing operations talent has always been a pain point for organizations. Experienced Marketo staff— even entry-level marketing operations staff— is hard to...
Avoiding Burnout: When Job Stress Takes Its Toll
Burnout is a word that’s been part of our lexicon for decades. It’s a word that’s tossed around a lot—so much, in fact, that its meaning, and the legitimacy of what is recognized as an actual...
Best Practices for Syncing Microsoft Dynamics to Marketo
The Coffee MUG webinar held on November 13, 2019, featuring Perkuto’s own Senior Consultant Hilary German and Solutions Architect Lindsay Khan, discussing techniques to alleviate your challenges...
Communications Falling Flat? Improve Your Impact with Marketo Segmentation
Google the phrase “break through the noise” and it generates over 573,000,000 results. Obviously, a topic that’s top of mind for many marketers, amidst the ongoing quest to boost open rates and...
5 Tips for Turning Your Marketing Data into Actionable Insights
If we were to alter Samuel Taylor Coleridge’s famous line from “The Rime of the Ancient Mariner” to describe marketing data collection practices, it would probably sound something like this: “Data...
5 Tips for Turning Your Marketing Data into Actionable Insights
If we were to alter Samuel Taylor Coleridge’s famous line from “The Rime of the Ancient Mariner” to describe marketing data collection practices, it would probably sound something like this: “Data...
Perkuto Launches New Methodology for Marketing Operations Leaders
SCORE Framework Addresses Needs of Marketo Users Montreal, Quebec ––October 10, 2019 –– Perkuto, a provider of Marketo-centric solutions for enterprise organizations, released a new marketing...
Perkuto Launches New Methodology for Marketing Operations Leaders
SCORE Framework Addresses Needs of Marketo Users Montreal, Quebec ––October 10, 2019 –– Perkuto, a provider of Marketo-centric solutions for enterprise organizations, released a new marketing...
Perkuto Receives Dual Marketo Certifications Acknowledging Service Quality, Expertise and Innovation
Perkuto Recognized by Adobe as a Specialized Partner for Marketo Engage and Launchpoint Technology Partner Montreal, Quebec — October 7, 2019 — Perkuto, provider of Marketo-centric solutions for...
Perkuto Receives Dual Marketo Certifications Acknowledging Service Quality, Expertise and Innovation
Perkuto Recognized by Adobe as a Specialized Partner for Marketo Engage and Launchpoint Technology Partner Montreal, Quebec — October 7, 2019 — Perkuto, provider of Marketo-centric solutions for...
Segmentation for Success
The Coffee MUG webinar held on October 30, 2019, featuring Elliott Lowe, Head of MarTech Operations at RingLead, and our own Solutions Architect, Lindsay Khan, discussing data as a foundation for...
Data as a Foundation for Growth
The Coffee MUG webinar held on October 16, 2019, featuring Elliott Lowe, Head of MarTech Operations at RingLead, and our own Director of Consulting Services Judi Cousineau, discussing data as a...
Data as a Foundation for Growth