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Most Recent Articles
Spring Cleaning Your Marketo Instance
If you’re finding that your Marketo instance has slowed down or simply doesn’t feel as spry as it once did, there’s no time like the present to do a bit of spring cleaning. Dumping dead data and...
Preserving Brand Standards Across Business Units
We’ve all been there—that “oh sh*t” moment as you read an email sent by one of your remote offices. It seems that not only did your colleagues manage to use the wrong logo—the pre-merger...
Change Management for a Smooth Digital Transformation
Change—it’s happening right now. And whether it’s something that your organization is actively pursuing or a series of outside forces that are having an impact on your business, the reality is...
Decentralize or Die: Why Smart Marketers are Scrambling to Scale Now
This blog was first published on LinkedIn. “Should we decentralize our marketing operations or stay centralized?” That’s a common question I hear from clients and prospects wanting to scale their...
CCPA: Should You Be Concerned?
Just when we finished preparing for GDPR, there’s a new player in the consumer privacy game. Call it the lesser-known “little brother” of GDPR—if the California Consumer Privacy Act (CCPA) isn’t...
Center of Excellence Is Dead. Now What?
If you’re like many marketers, the whole Center of Excellence (CoE) thing isn’t feeling so excellent anymore—in fact, it’s feeling darn near like a bottleneck, slowing down progress among amazing...
Starting Out: Using Email Marketing to Enhance Customer Experience
Email is one of a marketer’s most powerful tools in creating and enhancing customer experience (CX). But sometimes—especially when you’re just starting out with Marketo—determining which type of...
Digital Marketing Predictions for 2019
We had an amazing response to our second Coffee MUG webinar “Digital Marketing Predictions for 2019”; a huge thanks to all who attended. For those of you who weren’t able to join us, here’s a...
10 Time-Saving Marketo Hacks
It’s happened to all of us who use Marketo. We’ve gone through the training, we work in the platform and we feel like we have a pretty good grasp on the most effective way to handle campaigns. And...
What Does 2019 Hold for Digital Marketing?
Holy moly. If you were working in digital marketing or marketing automation in 2018, you don’t need me to tell you that things were hopping and it felt like we were on flitting from one new...
Happy Holidays from Perkuto
As the holidays draw nearer and the year 2018 comes to a close, I want to take a few moments to wish all of you—Perkuto clients, partners, blog readers, colleagues, friends, and family—the...
Marketo Email Editor 2.0 Magic: Tips & Tricks
If you weren’t able to make our first Coffee MUG webinar “Tips & Tricks to Creating Amazing Emails in Marketo,” you missed out on a pretty enlightening discussion. Led by Perkuto Senior Consultant...
The Perkuto Martech Mélange: Email Tips & Tricks
Good morning, readers. In preparation for our upcoming email marketing webinar, we’ve focused today’s issue completely on this staple of online marketing. First, we’ll cover B2B email marketing...
Marketo Email Tips & Tricks Webinar
“If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel.” – Erik Harbison “Email marketing is the meet-up for coffee”—so true on many...
What Does the Future Hold for Digital Marketing and Marketing Automation?
In 2018, GDPR, the introduction of California’s Consumer Privacy Act, and Adobe’s acquisition of Marketo sparked much conversation and speculation. So what’s next? What does 2019 hold for digital...
The Perkuto Martech Mélange: Spends & Trends
Good morning, readers. Today, we’ll explore a recent survey of CMOs and will see why the industry is buzzing about one specific data point, will check out what another survey says is marketers’...
The Perkuto Martech Mélange: What Do You Meme?
Good morning, readers! Today, we’ll explain why it’s so important to include relevant visuals along with your content, will tell you how to avoid creeping out your customers, talk why it’s so...
Insights from the Road: Thoughts about Analytics and Attribution
As you’re likely already aware, Perkuto, Marketo and Bizible—along with special guests Uberflip and Outreach—recently wrapped up our four-city series of Marketing Impact Talks. Held in Montreal,...
Martech Democratization and Distributed Marketing: What It Means for Marketers and Businesses
Marketing technology is getting easier to use, and with the ability to assign roles and customize who is allowed to do what within a platform, it’s harder than ever to truly “screw up” a brand. In...
The Perkuto Martech Mélange: A Collaborative Effort