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Most Recent Articles
The Ongoing Transformation of Marketing Operations — And What It Means For Your Team
If you feel like you’re continually being asked to do more, you’re right— marketing operations teams are doing more now than a decade ago, and likely, with fewer resources. If we reflect back over...
Combating MOPS Crisis Fatigue: The 7 Types of Rest We Need
Call it “Jumanji of 2020” or whatever you want, but the past few months have been...really weird. To say it’s been a lot of pressure for marketers is an understatement. Truth is, many of us are...
Perkuto certifié comme l’un des Meilleurs Lieux de Travail au Québec
Perkuto, spécialiste de Marketo Engage pour les entreprises, a été récompensée pour ses efforts en milieu de travail grâce à la certification Meilleurs Lieux de Travail Québec (Great Place to...
Perkuto Certified As A Great Place To Work® In Quebec
Perkuto, provider of Marketo Engage solutions for enterprise organizations, has been recognized for its efforts in the workplace with a Great Place to Work® Quebec certification honor. With the...
Centralization vs. Decentralization: Why You Need A Hybrid Model More Now Than Ever
Becoming familiar with frequent shifts has been one of the only constants of late. Almost 50% of marketing teams reported that they changed tactics amidst the pandemic, highlighting the importance...
3 Ways to Maximize Your Marketo Investment
“For some companies, marketing automation can end up like a Ferrari that’s stuck in the garage.” - Trip Kucera Organizations now have access to tools that deliver personalized, targeted...
Reshaping the Rhythm of Marketing Operations
This cover article in CIO Review features our founders, Alexandre Pelletier and Youcef Bouayad and details Perkuto’s marketing operations philosophy. From the origin story, to Perkuto’s stance on...
The Marketing Operations Silver Lining of COVID-19
Feeling a bit maxed out from the ongoing crisis climate? We hear you...and feel it, too. It has been an extremely trying time on so many levels with work – and basic humanity as well. Between...
Perkuto Recognized as a Top Adobe Provider
Montreal, Quebec –– June 4, 2020 –– Perkuto, provider of Marketo Engage solutions for enterprise organizations, has been selected as a Top 10 Adobe Service Provider as named by CIO Review. These...
Fostering an Environment of Diversity and Inclusivity
As we watch the heartbreaking headlines surrounding the senseless murder of George Floyd and protests escalating across the US, it’s a glaring reminder that even today, in 2020, inequalities still...
From Marketing Vision To Measurable Impact: The Sub-Zero Story
Andy Stanley once said, “The greatest motivator of change is a crystal-clear vision of what the future should look like.” Such an appropriate quote, especially when looking to make a marketing...
3 MOPS Musts as Marketing Shifts to Digital
Buzz phrase of the day: “The shift to digital marketing…” Am I right? ;) For some, shifting budget dollars to digital activities has been part of your strategic plan all along, while for others,...
Finding Your Marketing Message Amid a Crisis
In a crisis, it's hard to find the right marketing message that isn't tone-deaf, comes across as genuine, and provides value and impact. The feeling of, "what can I say that would have any...
The Shift to Digital Marketing: Delivering Personal Experiences
There’s a lot of buzz surrounding “digital transformation,” especially with businesses forced into remote work teams. While it sounds forward-thinking, the issue that arises is that the definition...
High-Volume Communication Through a Crisis: Adjusted Email Best Practices
The current crisis has put strains on marketing teams in a number of different ways. In fact, marketing teams have ranked the act of simply shifting priorities and strategies as a key...
Fearless Marketing in an Uncertain World
This post originally appeared on LinkedIn. Without a doubt, the word du jour is “change.” A month ago, it seemed like all the world was an oyster, with opportunities abounding. Today,...
Positioning Your Marketing Operations Team During a Crisis
It’s safe to say that our current climate has caused quite a bit of change across just about every organization. Whether the normally frenetic pace of business has seemingly come to a complete...
Developing a Contingency Plan for MOPS
The webinar held on April 23, 2020, featuring an informal panel discussion with marketing operations leaders on what COVID-19 has taught us about marketing operations, specifically: how to respond...
Navigating the MarTech Landscape
The landscape of MarTech has only continued its massive momentum of growth – and Scott Brinker’s much-anticipated 2020 Landscape Supergraphic confirms this by the numbers, citing an impressive...
How to Reduce your Marketing Costs Without Hurting Your Business
History has repeatedly shown that during recessions, the companies that are quick to make deep cuts don’t come out on top. Regardless, during uncertain times, some tightening of the purse strings...