Example Channel and Offer Tracking Guide - Taxonomy Spreadsheet

Marketo and Salesforce are like a good wine and cheese pairing. Both can be used and enjoyed on their own, but together, they become a true duo, each complementing the best features of one...

It’s no secret that marketing operations teams are constantly operating at capacity. With the added constraint of the marketing operations hiring crisis, managing your team’s time is as important...

Whether you’ve had Marketo for 10+ years or are inheriting a legacy Marketo Instance, performing health checks is a crucial step to accelerating value from Marketo. We sat down with Jon Kent, SVP...

Does your marketing operations team leverage a process or framework for managing your marketing stakeholder’s incoming requests? If not, now is the time to start. Frameworks and processes help you...

Does your senior leadership team understand the function of marketing operations? If you answered no, you’re not alone. A study conducted by the MO Pros found that the larger an organization is,...

As a user of Marketo, when was the last time you received a survey about your experience using the product? It had been a while for us– and this was the inspiration behind developing the annual...

A survey by Monday.com found that repetitive tasks are eating away at project managers’ productivity levels. Why is this? 54 percent of workers spend five or more hours per week on tedious tasks...

From a new Marketo project to shoring up your marketing operations processes, every initiative involves change. In our work on more than 1,500 Marketo projects, we’ve learned a thing or two about...

With every project we implement, there is an element of change management at play. In fact, change often begins in marketing operations, and it’s not surprising that Forrester predicts the CMO...

We all know the old saying, “it takes time to save time.” This couldn’t be more true when it comes to leveraging documentation in marketing operations. Documentation is the project blueprint and...

When our client had a vision to execute an enterprise-level Marketo engagement program that would drive MQLs, Perkuto was quick to jump in. We began by creating a multi-stream engagement program...

Picture this: you’ve secured executive buy-in on a marketing automation platform. One with all the bells and whistles - but there is just one thing missing. You’re not quite sure how to bring this...

In a recent survey by Econsultancy, 80 percent of respondents under 35 would consider Amazon, Google, and others for healthcare coverage. It’s no secret that the healthcare industry in the United...

A staggering two-thirds of businesses across the globe are struggling to hire, despite many organizations reporting their highest hiring intentions, according to a survey by ManpowerGroup. For...

What happens when you gather a group of marketing automation experts, leading marketing operations teams, and a mixologist? Meet Workato on the Rocks, a virtual event that shares the art of the...

When Mendix had to pivot their 2020 annual flagship event from in-person to virtual, their team was presented with the opportunity to reach more people, but had the challenge of delivering an...

76 percent of marketing leaders are not able to fully maximize the impact of their marketing initiatives while also being efficient, according to a 2020 Gartner survey. This may lead you to...

We’ve all been there - spending way too much time tracking down missing information, waiting for replies, endless copy-pasting, and other repetitive tasks. These are the elements of campaign...

With 13 years of experience under our belt working with marketing operations teams in high-growth and enterprise-level businesses, we’ve been able to recognize common needs, and a few overlooked...