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Most Recent Articles
Top Marketers Gather to Discuss Marketing Operations Challenges and Innovations
Four-City Workshop Series on Rethinking Marketing Operations Across Digital Marketing and Beyond Addressing the biggest pain points for marketing operations professionals—ever-increasing...
Attribution Questions You’ve Always Wanted to Ask…Answered!
Attribution can be a confusing topic even for seasoned marketers. That’s why we posed some of our most often heard attribution questions to Justin Norris, Perkuto’s own Director of Solutions...
That MQL Was C-R-A-P!
You’ve likely heard it far too often, “That MQL was CRAP!” Of course, in the back of your mind, you’re wondering if sales is even following up on the leads marketing delivers. If this sounds like...
Perkuto Adds New Talent to North American Team
Martech Complexity, Market Demand Drive Company to Expansion Montreal, Quebec—July 30, 2019—Perkuto, provider of Marketo-centric solutions for enterprise organizations, today announced that the...
Perkuto Tackles Enterprise’s Toughest Challenges with Launch of Perkuto Labs
Innovation Focus Aims to Support the Open Data Initiative Montreal, Quebec—July 23, 2019—Perkuto, provider of Marketo-centric solutions for enterprise organizations, today announced the launch of...
Tech Strategies for Scalability
As a marketing operations leader, you know that while there isn’t a single right path to scalability, there are plenty of paths that will lead you astray. But with a complex, ever-growing martech...
Building a Scalable Dream Team
Being able to achieve growth for your business without a subsequent growth in spending—or scalability—is on the mind of most marketing operations leaders today. And if your business is like...
Scaling MOPS: What Time is the Right Time?
Marketing Operations is the fourth most sought-after marketing function today, beating demand generation, product marketing, account-based marketing and relationship marketing. Although there is...
Marketing Automation Consulting Firm Perkuto Certified as Great Place to Work®
Collaborative Environment, Flexible Work Schedule Among Factors That Lead to Happy Employees Montreal, Quebec—June 18, 2019—A collaborative environment that allows employees throughout North...
Perkuto Announces Alexander Buckles from Adobe as Vice President of Sales
MONTREAL, Quebec – June 10, 2019 – Perkuto, the leading provider of Marketo-centric enterprise solutions in the Adobe ecosystem, today announced Alexander Buckles from Adobe will take over as Vice...
ABM Success Starts with Data
Far from a flavor-of-the-month sales technique, account-based marketing (ABM) has proven to be a viable, valuable strategy for turning leads into buyers and maximizing your marketing and sales...
Want Pipeline Predictability? Create an RCM
When it’s implemented well, a Revenue Cycle Model (RCM) in Marketo can have a hugely positive impact on your marketing, giving you an at-a-glance view of the customer journey. But because the...
Consent and Data Privacy: The Plot Thickens
2019 marks the anniversary of two significant milestones in our digital world: the thirtieth anniversary of the World Wide Web (WWW) and the one-year anniversary of GDPR. Since the invention of...
3 Tips for Microsoft Dynamics and Marketo Success
Don’t get me wrong—when I hear Microsoft Dynamics (DCRM) marketers express a bit of jealousy over marketers who are using Salesforce with their Marketo instances, I completely understand. I mean,...
3 Tips to Improve MOPS Productivity
“Work it harder, Make it better, Do it faster, Makes us stronger.” –From “Harder, Better, Faster, Stronger” by Daft Punk If the Daft Punk lyrics above could double as the mantra for your...
Core Ingredients for Improving Operational Efficiency
I once had a boss who frequently reminded me that our most precious resource is time. And when you have a smaller MOPS team, time is even more critical—you simply don’t have enough resources to...
MarTech West 2019: My Top Takeaways
What a conference! Last week, I attended the MarTech West conference in sunny San Jose, California. Along with Cyndi Marty from Sub-Zero, we led a presentation on Sub-Zero’s journey toward...
Guide to Marketo Product Updates from Adobe Summit 2019
This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a...
Scale Marketing Operations without Boosting Budgets, Expanding Employees
Perkuto CEO Speaks on New Hybrid Marketing Model That Empowers Non-Technical Users San Jose, California—April 2, 2019—Today’s enterprise marketers are faced with a dilemma. How do you scale your...
Spring Cleaning Your Marketo Instance