Example Channel and Offer Tracking Guide - Taxonomy Spreadsheet

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The Perkuto Martech Mélange: A Collaborative Effort
The Perkuto Martech Mélange: A Collaborative Effort

Good morning, readers! Though we’ve moved to an occasional schedule, we’ll aim to provide just as much valu...

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Is Attribution the Key to Professional Success?
Is Attribution the Key to Professional Success?

This post originally appeared on Marketo’s blog Why is it that the average tenure of a CMO is so much less ...