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Most Recent Articles
3 Tips for Microsoft Dynamics and Marketo Success
Don’t get me wrong—when I hear Microsoft Dynamics (DCRM) marketers express a bit of jealousy over marketers who are using Salesforce with their Marketo instances, I completely understand. I mean,...
3 Tips to Improve MOPS Productivity
“Work it harder, Make it better, Do it faster, Makes us stronger.” –From “Harder, Better, Faster, Stronger” by Daft Punk If the Daft Punk lyrics above could double as the mantra for your...
Core Ingredients for Improving Operational Efficiency
I once had a boss who frequently reminded me that our most precious resource is time. And when you have a smaller MOPS team, time is even more critical—you simply don’t have enough resources to...
MarTech West 2019: My Top Takeaways
What a conference! Last week, I attended the MarTech West conference in sunny San Jose, California. Along with Cyndi Marty from Sub-Zero, we led a presentation on Sub-Zero’s journey toward...
Guide to Marketo Product Updates from Adobe Summit 2019
This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a...
Scale Marketing Operations without Boosting Budgets, Expanding Employees
Perkuto CEO Speaks on New Hybrid Marketing Model That Empowers Non-Technical Users San Jose, California—April 2, 2019—Today’s enterprise marketers are faced with a dilemma. How do you scale your...
Spring Cleaning Your Marketo Instance
If you’re finding that your Marketo instance has slowed down or simply doesn’t feel as spry as it once did, there’s no time like the present to do a bit of spring cleaning. Dumping dead data and...
Preserving Brand Standards Across Business Units
We’ve all been there—that “oh sh*t” moment as you read an email sent by one of your remote offices. It seems that not only did your colleagues manage to use the wrong logo—the pre-merger...
Change Management for a Smooth Digital Transformation
Change—it’s happening right now. And whether it’s something that your organization is actively pursuing or a series of outside forces that are having an impact on your business, the reality is...
Decentralize or Die: Why Smart Marketers are Scrambling to Scale Now
This blog was first published on LinkedIn. “Should we decentralize our marketing operations or stay centralized?” That’s a common question I hear from clients and prospects wanting to scale their...
CCPA: Should You Be Concerned?
Just when we finished preparing for GDPR, there’s a new player in the consumer privacy game. Call it the lesser-known “little brother” of GDPR—if the California Consumer Privacy Act (CCPA) isn’t...
Center of Excellence Is Dead. Now What?
If you’re like many marketers, the whole Center of Excellence (CoE) thing isn’t feeling so excellent anymore—in fact, it’s feeling darn near like a bottleneck, slowing down progress among amazing...
Starting Out: Using Email Marketing to Enhance Customer Experience
Email is one of a marketer’s most powerful tools in creating and enhancing customer experience (CX). But sometimes—especially when you’re just starting out with Marketo—determining which type of...
Digital Marketing Predictions for 2019
We had an amazing response to our second Coffee MUG webinar “Digital Marketing Predictions for 2019”; a huge thanks to all who attended. For those of you who weren’t able to join us, here’s a...
10 Time-Saving Marketo Hacks
It’s happened to all of us who use Marketo. We’ve gone through the training, we work in the platform and we feel like we have a pretty good grasp on the most effective way to handle campaigns. And...
What Does 2019 Hold for Digital Marketing?
Holy moly. If you were working in digital marketing or marketing automation in 2018, you don’t need me to tell you that things were hopping and it felt like we were on flitting from one new...
Happy Holidays from Perkuto
As the holidays draw nearer and the year 2018 comes to a close, I want to take a few moments to wish all of you—Perkuto clients, partners, blog readers, colleagues, friends, and family—the...
Marketo Email Editor 2.0 Magic: Tips & Tricks
If you weren’t able to make our first Coffee MUG webinar “Tips & Tricks to Creating Amazing Emails in Marketo,” you missed out on a pretty enlightening discussion. Led by Perkuto Senior Consultant...
The Perkuto Martech Mélange: Email Tips & Tricks
Good morning, readers. In preparation for our upcoming email marketing webinar, we’ve focused today’s issue completely on this staple of online marketing. First, we’ll cover B2B email marketing...
Marketo Email Tips & Tricks Webinar