The goal of marketing – whether it’s focused on demand gen, account based, or revenue – is engagement. Getting prospects engaged at every level helps move them closer to a sale. It’s imperative that your marketing is moving in the same direction. But is your team setting the pace?
Four ways to help your people and processes increase your pace of engagement:
- Track time spent on campaign or task delivery to determine which tasks take the most time but add the least value
- Unveil those processes that are bottlenecks and consider leveraging an outside source of skills to assist with delivery and alignment
- Consider where you should centralize or decentralize marketing functions
- Relieve your team from “the clutter” and encourage a more productive environment
What is your team’s current pace of engagement?
Take the Engagement Marketing Maturity Model (EM3), a fast and easy tool that allows you to self-assess your marketing team on their marketing processes.
EM3 Results are rendered as engagement stages using the acronym PACE:
Results also include tips and benefits to increasing your PACE. So set your PACE of engagement marketing. Take the EM3 now.