Perkuto's Blog
A Font of Marketing Knowledge
-
Read ArticleThe Perkuto Martech Mélange: Spends & Trends
Good morning, readers. Today, we’ll explore a recent survey of CMOs and will see why the industry is buzzing about one specific data point, will check out what another survey says is marketers’...
-
Read ArticleThe Perkuto Martech Mélange: What Do You Meme?
Good morning, readers! Today, we’ll explain why it’s so important to include relevant visuals along with your content, will tell you how to avoid creeping out your customers, talk why it’s so...
-
Read ArticleInsights from the Road: Thoughts about Analytics and Attribution
As you’re likely already aware, Perkuto, Marketo and Bizible—along with special guests Uberflip and Outreach—recently wrapped up our four-city series of Marketing Impact Talks. Held in Montreal,...
-
Read ArticleMartech Democratization and Distributed Marketing: What It Means for Marketers and Businesses
Marketing technology is getting easier to use, and with the ability to assign roles and customize who is allowed to do what within a platform, it’s harder than ever to truly “screw up” a brand. In...
-
Read ArticleThe Perkuto Martech Mélange: A Collaborative Effort
Good morning, readers! Though we’ve moved to an occasional schedule, we’ll aim to provide just as much value as usual. Today, we’ll talk why it’s so important that your sales and marketing teams...
-
Read ArticleIs Attribution the Key to Professional Success?
This post originally appeared on Marketo’s blog Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study, over 40% of CMO’s...
-
Read ArticleHow Data Can Curse Brand Strategy: 3 Mistakes Marketers Must Avoid
This post appeared first on the Marketo blog. As a Marketo Platinum Partner that provides martech consulting services to enterprise organizations, we at Perkuto have a very clear appreciation of...
-
Read ArticleWhen Marketing Automation and Customer Experience Collide – Thoughts on What Adobe’s Acquisition of Marketo Means for Marketers
By now you’ve heard the big news: Adobe is acquiring Marketo to the tune of $4.75 billion. And as Scott Brinker says, this is a huge vote of confidence for the martech industry in general, as it...
-
Read ArticleWhat Martech Democratization Means for the Org Chart
The democratization of martech: the technology transition that empowers the “everyday many” to use the powerful tools that once belonged to the “elite few.” Reading Scott Brinker’s post on the...
-
The advantages of working with a marketing automation agency?
Learn More -
Read ArticleThe Perkuto MarTech Mélange: Email Extravaganza
Good morning, readers! Today, we’ll talk all about email marketing. First, we’ll share an infographic that gives email optimization hacks based on proven email marketing tactics. Then, we’ll talk...
-
Read ArticleThe Perkuto Martech Mélange: Good Ideas
Good morning, readers! Today, we’ll discover some business-to-business digital marketing ideas that can really help your marketing efforts shine, will gain insights from more than 1 billion...
-
Read ArticleThe Perkuto Martech Mélange: Global Impact
Good morning, readers! Today, we’ll talk about ways to bring your global market closer, will find out why Forrester says the social listening market has a way to go before it’s ready for the big...
-
Read ArticleLeveraging Attribution for Better Results
It doesn’t matter what industry you’re in, the size of your company or the number of staff on your team; if there’s one area marketers get hung up on more often than not, it’s reporting and...
-
![The Impact of Attribution on Your Organization—And Your Career [Infographic]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fperkuto.com%2Fwp-content%2Fuploads%2F2018%2F08%2F4c6a5ef8-f455-490b-af66-97df3d755f9d_attribution-career-w-300x167.jpg&size=1&version=1536182242&sig=df94d25c855ac15cbf930b2551b789dd&default=hubs%2Ftilebg-blogs.jpg)
Read ArticleThe Impact of Attribution on Your Organization—And Your Career [Infographic]
Attribution and reporting are no longer “nice to have” capabilities but have become essential to success—both for the organization and marketing leaders. Did you know, the single most significant...
-
Read ArticleThe Perkuto Martech Mélange: Mapping Success
Good morning, readers! Today, we’ll talk about how to create a smooth pathway to data-driven success, will find out what industry experts say we should (or shouldn’t) do when it comes to dealing...
-
Read ArticleThe Perkuto Martech Mélange: Boosting Leads
Good morning, readers! Today, we’ll explore ways to boost your lead generation efforts, will talk about the best ways to create content that will stand the test of time, will empathize with Scott...
-
Read ArticleTurning Attribution Data into Actionable Insights
I recently came across a staggering statistic: 58% of marketers rate their ability to measure and analyze marketing performance as “needs improvement or worse.” (2018 Marketing Measurement &...
-
Read ArticleThe Perkuto Martech Mélange: The Key to Success
Good morning, readers! Today, we’ll unlock the door to improved customer experiences, will discover the secrets of successful content generation, will find out how we can tell if we’re engaging...
-
Read ArticleThe Perkuto Martech Mélange: Dangling Carrots
Happy Saturday, Mélange readers! Today, we’ll explore some tasty B2B marketing offers that prospects can’t resist, will learn about the many ways that artificial intelligence is poised to change...
-
Read ArticleThe Perkuto Martech Mélange: ABM Intel
Happy Saturday, Mélange readers! Today, we’ll talk all about account-based marketing or ABM. We’ll explore why ABM is no longer considered a fad, will talk about ways to ensure ABM success, will...
-
Loading More...
