Perkuto's Blog

A Font of Marketing Knowledge

  • The Perkuto MarTech Mélange: Email Extravaganza

    The Perkuto MarTech Mélange: Email Extravaganza

    Good morning, readers! Today, we’ll talk all about email marketing. First, we’ll share an infographic that gives email optimization hacks based on proven email marketing tactics. Then, we’ll talk...

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  • The Perkuto Martech Mélange: Good Ideas

    The Perkuto Martech Mélange: Good Ideas

    Good morning, readers! Today, we’ll discover some business-to-business digital marketing ideas that can really help your marketing efforts shine, will gain insights from more than 1 billion...

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  • The Perkuto Martech Mélange: Global Impact

    The Perkuto Martech Mélange: Global Impact

    Good morning, readers! Today, we’ll talk about ways to bring your global market closer, will find out why Forrester says the social listening market has a way to go before it’s ready for the big...

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  • Leveraging Attribution for Better Results

    Leveraging Attribution for Better Results

    It doesn’t matter what industry you’re in, the size of your company or the number of staff on your team; if there’s one area marketers get hung up on more often than not, it’s reporting and...

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  • The Impact of Attribution on Your Organization—And Your Career [Infographic]

    The Impact of Attribution on Your Organization—And Your Career [Infographic]

    Attribution and reporting are no longer “nice to have” capabilities but have become essential to success—both for the organization and marketing leaders. Did you know, the single most significant...

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  • The Perkuto Martech Mélange: Mapping Success

    The Perkuto Martech Mélange: Mapping Success

    Good morning, readers! Today, we’ll talk about how to create a smooth pathway to data-driven success, will find out what industry experts say we should (or shouldn’t) do when it comes to dealing...

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  • The Perkuto Martech Mélange: Boosting Leads

    The Perkuto Martech Mélange: Boosting Leads

    Good morning, readers! Today, we’ll explore ways to boost your lead generation efforts, will talk about the best ways to create content that will stand the test of time, will empathize with Scott...

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  • Turning Attribution Data into Actionable Insights

    Turning Attribution Data into Actionable Insights

    I recently came across a staggering statistic: 58% of marketers rate their ability to measure and analyze marketing performance as “needs improvement or worse.” (2018 Marketing Measurement &...

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  • The Perkuto Martech Mélange: The Key to Success

    The Perkuto Martech Mélange: The Key to Success

    Good morning, readers! Today, we’ll unlock the door to improved customer experiences, will discover the secrets of successful content generation, will find out how we can tell if we’re engaging...

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  • The advantages of working with a marketing automation agency?

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  • The Perkuto Martech Mélange: Dangling Carrots

    The Perkuto Martech Mélange: Dangling Carrots

    Happy Saturday, Mélange readers! Today, we’ll explore some tasty B2B marketing offers that prospects can’t resist, will learn about the many ways that artificial intelligence is poised to change...

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  • The Perkuto Martech Mélange: ABM Intel

    The Perkuto Martech Mélange: ABM Intel

    Happy Saturday, Mélange readers! Today, we’ll talk all about account-based marketing or ABM. We’ll explore why ABM is no longer considered a fad, will talk about ways to ensure ABM success, will...

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  • Perkuto GDPR Series Named Nominee for Best Marketing Campaign

    Perkuto GDPR Series Named Nominee for Best Marketing Campaign

    As you may remember, our own Michelle Miles was in the news a bit earlier this year when she was named a finalist for the Marketo Revvie Champion of the Year award. Well, it may not surprise you...

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  • Is Your Organization Ready for an Advanced Attribution Tool?

    Is Your Organization Ready for an Advanced Attribution Tool?

    Ten instances of Salesforce, eight instances of Marketo, and one giant, disparate hot mess. That’s how Brandon Isom, Director of Marketing Analytics at TIBCO, described his reporting and analytics...

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  • The Perkuto Martech Mélange: Bypassing Bottlenecks

    The Perkuto Martech Mélange: Bypassing Bottlenecks

    Happy Saturday, Mélange readers! Today, we’ll talk about the three main issues facing modern content marketers today and how to avoid letting them become content bottlenecks, will learn how we can...

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  • The Perkuto Martech Mélange: Rocket Science

    The Perkuto Martech Mélange: Rocket Science

    Good morning, Mélange fans! Today, we’ll talk about different ways that you can boost your content marketing efforts, will learn about the confusion in the industry between artificial intelligence...

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  • GDPRn’t We Done with This? An Update on GDPR

    GDPRn’t We Done with This? An Update on GDPR

    Just when you thought the topic of GDPR might settle down, it’s still hot news. A little more than a month after the enforcement date, big names are reported for compliance violations, major US...

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  • The Perkuto Martech Mélange: Windows of Opportunity

    The Perkuto Martech Mélange: Windows of Opportunity

    Good morning, Mélange fans! Today, we’ll tell you how the broken windows theory of policing applies to customer experience, will talk about ways that social can help improve your B2B’s overall...

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  • Which Attribution Model Is Right for You?

    Which Attribution Model Is Right for You?

    Sometimes I think asking, “Which attribution model do you prefer and why?” would be a great (marketing) conversation starter. From single-touch to complex regression-based analysis, some marketers...

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  • Perkuto Saves Euromonitor Hundreds of Marketing Hours

    Perkuto Saves Euromonitor Hundreds of Marketing Hours

    Lauren Beth, Euromonitor International’s Global Communications Director, knew that her global market research company’s use of Marketo was fairly advanced within the larger Marketo community. With...

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  • Cheat Sheet for Convincing Your Boss (and Your Boss’s Boss)

    Cheat Sheet for Convincing Your Boss (and Your Boss’s Boss)

    So you know that bringing in martech services is a not just a smart move–it’s a necessity if you want to compete. But what’s the best way to present your case to your your CMO, or to help your CMO...

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