Perkuto's Blog

If you feel like you’re continually being asked to do more, you’re right— marketing operations teams are doing more now than a decade ago, and likely, with fewer resources. If we reflect back over...

Call it “Jumanji of 2020” or whatever you want, but the past few months have been...really weird. To say it’s been a lot of pressure for marketers is an understatement. Truth is, many of us are...

Perkuto, spécialiste de Marketo Engage pour les entreprises, a été récompensée pour ses efforts en milieu de travail grâce à la certification Meilleurs Lieux de Travail Québec (Great Place to...

Perkuto, provider of Marketo Engage solutions for enterprise organizations, has been recognized for its efforts in the workplace with a Great Place to Work® Quebec certification honor. With the...

Becoming familiar with frequent shifts has been one of the only constants of late. Almost 50% of marketing teams reported that they changed tactics amidst the pandemic, highlighting the importance...

“For some companies, marketing automation can end up like a Ferrari that’s stuck in the garage.” - Trip Kucera Organizations now have access to tools that deliver personalized, targeted...

This cover article in CIO Review features our founders, Alexandre Pelletier and Youcef Bouayad and details Perkuto’s marketing operations philosophy. From the origin story, to Perkuto’s stance on...

Feeling a bit maxed out from the ongoing crisis climate? We hear you...and feel it, too. It has been an extremely trying time on so many levels with work – and basic humanity as well. Between...

Montreal, Quebec –– June 4, 2020 –– Perkuto, provider of Marketo Engage solutions for enterprise organizations, has been selected as a Top 10 Adobe Service Provider as named by CIO Review. These...

As we watch the heartbreaking headlines surrounding the senseless murder of George Floyd and protests escalating across the US, it’s a glaring reminder that even today, in 2020, inequalities still...

Andy Stanley once said, “The greatest motivator of change is a crystal-clear vision of what the future should look like.” Such an appropriate quote, especially when looking to make a marketing...

Buzz phrase of the day: “The shift to digital marketing…” Am I right? ;) For some, shifting budget dollars to digital activities has been part of your strategic plan all along, while for others,...

In a crisis, it's hard to find the right marketing message that isn't tone-deaf, comes across as genuine, and provides value and impact. The feeling of, "what can I say that would have any...

There’s a lot of buzz surrounding “digital transformation,” especially with businesses forced into remote work teams. While it sounds forward-thinking, the issue that arises is that the definition...

The current crisis has put strains on marketing teams in a number of different ways. In fact, marketing teams have ranked the act of simply shifting priorities and strategies as a key...

This post originally appeared on LinkedIn. Without a doubt, the word du jour is “change.” A month ago, it seemed like all the world was an oyster, with opportunities abounding. Today,...

It’s safe to say that our current climate has caused quite a bit of change across just about every organization. Whether the normally frenetic pace of business has seemingly come to a complete...

The webinar held on April 23, 2020, featuring an informal panel discussion with marketing operations leaders on what COVID-19 has taught us about marketing operations, specifically: how to respond...

The landscape of MarTech has only continued its massive momentum of growth – and Scott Brinker’s much-anticipated 2020 Landscape Supergraphic confirms this by the numbers, citing an impressive...

History has repeatedly shown that during recessions, the companies that are quick to make deep cuts don’t come out on top. Regardless, during uncertain times, some tightening of the purse strings...