Perkuto's Blog

We’re excited to announce we’ve united with MERGE, a premium storytelling technology company that promotes health, wealth and happiness. By uniting with MERGE, we’ll expand their marketing...

Marketing operations is booming as a functional role in enterprise and high-growth organizations. With more organizations investing in digital-first strategies and marketing automation, we’ve been...

If you work in marketing operations, there’s a good chance you’ve heard of MO Pros, or better yet, you’re a MO Pros member yourself. MO Pros is a staple for marketing operations professionals who...

Imagine you’ve recently made the investment in a professional camera. One with all the bells and whistles - optical zoom lens, sensors, and other features you’re still getting the gist of. Sure,...

Day in and day out, we have the privilege of meeting incredible talent to add to our ever-growing team. From finding a match in values and culture to ensuring the candidate’s long-term career...

We recently chatted with our recruiting team to learn their perspectives when it comes to sourcing Marketo talent - what are the most effective ways to find Marketo talent, what do these...

In an ongoing effort to increase their data security, Perkuto is proud to announce they have completed their SOC 2 Type 1 Report, completed by A-LIGN. This report represents Perkuto’s commitment...

We asked our Marketo consulting team for their go-to marketing automation resources, whether it’s groups, podcasts, forums, or even Slack channels. No matter what medium you prefer, this list...

It can be challenging to orchestrate campaigns whether you’re a large enterprise organization, a high-growth start-up, or a hybrid of the two. It goes without saying that marketing operations...

In 2020, Newsela made the decision to invest deeper in their daily email by selecting Workato as their tool of choice, the leading integration-led automation platform. As a Workato partner,...

Leverage Perkuto's CRISP Framework to define and evaluate the work your teams are doing, synthesize them into initiatives, prioritize which improvements you are going to work on, and then...

Perkuto Expands Marketing Automation Consulting to Incl

All marketing operations professionals know the investment they’ve made in Marketo is just a starting point. There’s always more to learn, more tech to integrate with Marketo, more ways to realize...

Great Place to Work Institute Canada conducted a thorough, independent analysis of Canadian employers, anonymously surveying Perkuto employees about their workplace experience. Only companies...

From a new Marketo project to shoring up your marketing operations processes, every initiative involves change. And somebody has to keep both the project pacing accordingly and the people moving...

We won’t lie; the Definition stage is time-consuming and one of the most involved phases of our Marketo Value Realization cycle. All the planning and decisions about how your solution will be...

Unless tech solutions solve business challenges, they are meaningless. If you want to accelerate the value of your Marketo investment, start by aligning to specific business objectives. In this...

While all organizations seek to maximize the full value of their marketing automation investment, they often fall short. The gaps typically occur in understanding the individual stages of value...

Did you know that 70% of business transformations fail, even if they have a change management plan? We asked the question, "Why is that?" Far too many organizations talk about change management...