Perkuto's Blog

A Font of Marketing Knowledge

  • How to Avoid a €20 Million Mistake with your Data

    How to Avoid a €20 Million Mistake with your Data

    At some point in our careers, we’ve all had a data mishap. A colleague recently shared a direct mail promotion he received from a high-end jeweler. The headline read, “KEVIN, this Valentine’s day,...

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  • The Perkuto MarTech Mélange

    The Perkuto MarTech Mélange

    Welcome back, readers! This week, we’ll hear why one author thinks centralized data is the key to CMOs building your successful marketing roadmap, will spill one of the secrets to Amazon’s $427...

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  • Preparing for GDPR: It’s Not Marketing’s Job…or Is It?

    Preparing for GDPR: It’s Not Marketing’s Job…or Is It?

     “GDPR:” you’ve heard the term repeatedly and know you ought to deal with it. But you’re also wondering, does the responsibility for GDPR readiness really belong marketing?   Isn’t this more of an...

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  • How good is your engagement marketing?

    Assess your PACE
  • The Perkuto MarTech Mélange

    The Perkuto MarTech Mélange

    Happy Saturday, readers! This week, we’ll learn why a marketing mix is your best bet when it comes to content, will discover what research firm Gartner’s recent survey uncovered about CMOs, will...

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  • GDPR Questions. Straightforward Answers.

    GDPR Questions. Straightforward Answers.

    “Vast.” The dictionary definition is “very great in size, amount, degree, intensity, or especially in extent or range.” (Merriam-Webster) It’s a word you’ll hear often in GDPR discussions, and it...

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  • The Perkuto MarTech Mélange

    The Perkuto MarTech Mélange

    Welcome to the inaugural edition of the Perkuto MarTech Melange, a weekly roundup of news, views and other interesting happenings from across the martech world. Each week we’ll give you a brief...

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  • GDPR Implications for Your MarTech Stack

    GDPR Implications for Your MarTech Stack

    If “our similarities bring us to common ground,” (Tom Robbins) we’ve reached our destination. No doubt, you have quite an assembly of tools in your MarTech stack acquired in various stages of your...

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  • GDPR by the Numbers (an Infographic)

    GDPR by the Numbers (an Infographic)

    A Visual Look at GDPR Contributing Factors and Compliance Preparations If you were to Google GDPR, your search would produce over 4 million results. That’s a lot of content! Assuming you don’t...

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  • Perkuto Named a Marketo Platinum Partner

    Perkuto Named a Marketo Platinum Partner

    Taking It to the Next Level: Perkuto Earns Marketo Platinum Partner StatusToday is a milestone day for Perkuto—we’re delighted to announce that we’ve earned Marketo Platinum Partner status. Here’s...

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  • The advantages of working with a marketing automation agency?

    Learn More
  • Marketing Strategies to Thrive in a GDPR World

    Marketing Strategies to Thrive in a GDPR World

    This post is part 2 of a 5-part series on GDPR readiness. In this previous post, I compared GDPR preparedness to a football game and the importance of both a solid offense and defense to win the...

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  • GDPR: A Game Changer for Marketing Operations

    GDPR: A Game Changer for Marketing Operations

    The first post of a 5-part series on GDPR, we discuss the importance of preparing your marketing operations to meet compliance requirements or aligning your “defensive” strategy. In the next post,...

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  • Congrats to Justin Norris, 2017 Pipeline Marketing Award Winner!

    Congrats to Justin Norris, 2017 Pipeline Marketing Award Winner!

    Perkuto’s own Justin Norris has been honored as a winner of the 2017 Pipeline Marketing Awards, awarded by a panel of marketing leaders from Uberflip, Radius, LinkedIn, Heinz Marketing, and...

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  • New Trends in Marketing Automation & Technology

    New Trends in Marketing Automation & Technology

    In this podcast from #AnalyticsToday, Perkuto CEO and co-founder Alex Pelletier shares his journey from a financial advisor to becoming a marketing leader and how the new trends in marketing...

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  • Measuring your Customer’s Engagement Journey

    Measuring your Customer’s Engagement Journey

    Continuing on our metaphor of a roadtrip across America, how do you gauge the success of your trip? Some people just want to get to the end, while others savor the journey. Are you looking for...

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  • Bureau à louer dans le Mile End – Office Space in the Mile End

    Bureau à louer dans le Mile End – Office Space in the Mile End

    5455 AVENUE DE GASPÉ, MONTRÉAL Le complexe de Gaspé est un immeuble situé au coeur du quartier Mile-End Un quartier recherché reconnu pour accueillir plusieurs entreprises oeuvrant dans le...

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  • Engagement Marketing – Personalizing the Customer Journey

    Engagement Marketing – Personalizing the Customer Journey

    You’re planning a roadtrip across America, starting in San Diego and ending in Boston. You have a little time, so you want to see a lot of different things: the Grand Canyon in Arizona, Mount...

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  • Your MarTech Stack – The Right Ingredients to Stir Up Engagement?

    Your MarTech Stack – The Right Ingredients to Stir Up Engagement?

    If you’re a cook or baker – or a Blue Apron aficionado – you have run into those recipes that just don’t quite work for you. You add ingredients and spices to make it taste right, basically...

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  • Is Your Marketing Automation Engaging?

    Is Your Marketing Automation Engaging?

    Your marketing automation tool has a lot of features, but it has one goal: to engage your prospects – from the time they are captured, through opportunity, and after. But are you using it in the...

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  • Are Your People & Processes Setting the PACE of Engagement?

    Are Your People & Processes Setting the PACE of Engagement?

    The goal of marketing – whether it’s focused on demand gen, account based, or revenue – is engagement. Getting prospects engaged at every level helps move them closer to a sale. It’s imperative...

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  • Dealing with Plain-Text Email Recipients

    Dealing with Plain-Text Email Recipients

    Lindsay Khan, Ashley Gordon and Caryl Mostacho, all Senior Consultants at Perkuto, responded to user questions during Perkuto Public Office Hour. Amarjit asked them how to manage plain text...

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