Perkuto's Blog

A Font of Marketing Knowledge

  • Our New Chapter: Uniting with MERGE

    Our New Chapter: Uniting with MERGE

    We’re excited to announce we’ve united with MERGE, a premium storytelling technology company that promotes health, wealth and happiness. By uniting with MERGE, we’ll expand their marketing...

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  • MOps Talent Crisis: 5 Ways to Stay Ahead of the Curve

    MOps Talent Crisis: 5 Ways to Stay Ahead of the Curve

    Marketing operations is booming as a functional role in enterprise and high-growth organizations. With more organizations investing in digital-first strategies and marketing automation, we’ve been...

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  • The Story of How Mike Rizzo Turned MO Pros into a Thriving Community of 2,000+ Members

    The Story of How Mike Rizzo Turned MO Pros into a Thriving Community of 2,000+ Members

    If you work in marketing operations, there’s a good chance you’ve heard of MO Pros, or better yet, you’re a MO Pros member yourself. MO Pros is a staple for marketing operations professionals who...

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  • How Perkuto Helped a High-Growth FinTech Company Fully Leverage Their Marketo Investment

    How Perkuto Helped a High-Growth FinTech Company Fully Leverage Their Marketo Investment

    Imagine you’ve recently made the investment in a professional camera. One with all the bells and whistles - optical zoom lens, sensors, and other features you’re still getting the gist of. Sure,...

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  • What is Marketing Operations?

    What is Marketing Operations?

    Today, we’re diving into marketing operations - from reviewing the basics and highlighting the most effective tools you’ll use to implementation strategies at your organization, this blog will...

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  • What Makes Perkuto a Better Workplace?

    What Makes Perkuto a Better Workplace?

    Day in and day out, we have the privilege of meeting incredible talent to add to our ever-growing team. From finding a match in values and culture to ensuring the candidate’s long-term career...

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  • How to Build Your Marketing Operations Team with Marketo Talent

    How to Build Your Marketing Operations Team with Marketo Talent

    We recently chatted with our recruiting team to learn their perspectives when it comes to sourcing Marketo talent - what are the most effective ways to find Marketo talent, what do these...

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  • Perkuto Obtains Their SOC 2 Type 1 Report

    Perkuto Obtains Their SOC 2 Type 1 Report

    In an ongoing effort to increase their data security, Perkuto is proud to announce they have completed their SOC 2 Type 1 Report, completed by A-LIGN. This report represents Perkuto’s commitment...

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  • 5 Resources Every Marketing Operations Pro Should Know About

    5 Resources Every Marketing Operations Pro Should Know About

    We asked our Marketo consulting team for their go-to marketing automation resources, whether it’s groups, podcasts, forums, or even Slack channels. No matter what medium you prefer, this list...

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  • The advantages of working with a marketing automation agency?

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  • 5 Marketing Operations Steps to Streamline Campaign Requests

    5 Marketing Operations Steps to Streamline Campaign Requests

    It can be challenging to orchestrate campaigns whether you’re a large enterprise organization, a high-growth start-up, or a hybrid of the two. It goes without saying that marketing operations...

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  • Newsela uses Workato to Automate Daily Product Emails and Empower Creativity

    Newsela uses Workato to Automate Daily Product Emails and Empower Creativity

    In 2020, Newsela made the decision to invest deeper in their daily email by selecting Workato as their tool of choice, the leading integration-led automation platform. As a Workato partner,...

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  • How to Automate your Biggest Process Pain Points with Workato

    How to Automate your Biggest Process Pain Points with Workato

    Leverage Perkuto's CRISP Framework to define and evaluate the work your teams are doing, synthesize them into initiatives, prioritize which improvements you are going to work on, and then...

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  • Top Marketo Agency Perkuto Announces Workato Automation League Gold Partner Status

    Top Marketo Agency Perkuto Announces Workato Automation League Gold Partner Status

    Perkuto Expands Marketing Automation Consulting to Incl

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  • What Warren Buffett Would Say About Marketo Value Realization

    What Warren Buffett Would Say About Marketo Value Realization

    All marketing operations professionals know the investment they’ve made in Marketo is just a starting point. There’s always more to learn, more tech to integrate with Marketo, more ways to realize...

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  • Marketo Agency Perkuto Certified as a Great Place to Work® 2021

    Marketo Agency Perkuto Certified as a Great Place to Work® 2021

    Great Place to Work Institute Canada conducted a thorough, independent analysis of Canadian employers, anonymously surveying Perkuto employees about their workplace experience. Only companies...

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  • Change Management and Project Management: Why You Need Both

    Change Management and Project Management: Why You Need Both

    From a new Marketo project to shoring up your marketing operations processes, every initiative involves change. And somebody has to keep both the project pacing accordingly and the people moving...

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  • 3 Things Every Marketer Must Do to Achieve Marketo Value Realization

    3 Things Every Marketer Must Do to Achieve Marketo Value Realization

    We won’t lie; the Definition stage is time-consuming and one of the most involved phases of our Marketo Value Realization cycle. All the planning and decisions about how your solution will be...

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  • The Most Underrated Stage of Marketo Value Realization

    The Most Underrated Stage of Marketo Value Realization

    Unless tech solutions solve business challenges, they are meaningless. If you want to accelerate the value of your Marketo investment, start by aligning to specific business objectives. In this...

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  • What’s Holding Back Your Marketo Value Realization?

    What’s Holding Back Your Marketo Value Realization?

    While all organizations seek to maximize the full value of their marketing automation investment, they often fall short. The gaps typically occur in understanding the individual stages of value...

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  • 7 Reasons Why Business Transformations Fail (Even With a Change Management Plan)

    7 Reasons Why Business Transformations Fail (Even With a Change Management Plan)

    Did you know that 70% of business transformations fail, even if they have a change management plan? We asked the question, "Why is that?" Far too many organizations talk about change management...

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