Perkuto's Blog

Great Place to Work Institute Canada conducted a thorough, independent analysis of Canadian employers, anonymously surveying Perkuto employees about their workplace experience. Only companies...

From a new Marketo project to shoring up your marketing operations processes, every initiative involves change. And somebody has to keep both the project pacing accordingly and the people moving...

We won’t lie; the Definition stage is time-consuming and one of the most involved phases of our Marketo Value Realization cycle. All the planning and decisions about how your solution will be...

Unless tech solutions solve business challenges, they are meaningless. If you want to accelerate the value of your Marketo investment, start by aligning to specific business objectives. In this...

While all organizations seek to maximize the full value of their marketing automation investment, they often fall short. The gaps typically occur in understanding the individual stages of value...

Did you know that 70% of business transformations fail, even if they have a change management plan? We asked the question, "Why is that?" Far too many organizations talk about change management...

If you communicate with a global audience, formatting dates in a way that’s appropriate for the recipient’s language and location can be a big challenge. Different locales order the elements of...

Did you catch Marketo’s announcement about the upcoming changes to Design Studio URLs? Or better yet, do you know the impact it will have on your organization? In case you missed the official...

I think we all agree, 2020 was a difficult year. Between the concerns of the pandemic, juggling remote learning responsibilities, and mounting political tensions, it was enough to make anyone...

Emojis have permeated all aspects of the internet, cropping up in more and more B2B communications. As a Marketo user, the question often asked is, can you use emojis in your Marketo...

What a difference a few months and a major world event make. We started 2020 with a talent gap transitioning to hiring freezes. We’ve morphed from an ever-increasing flow of campaign requests to...

It’s that time of year...time to put on your visionary hat and cast your marketing predictions for 2021. Of course, this year is a little more challenging to predict, especially coming off a year...

Canadian Business today ranked Perkuto No. 119 on the 32nd annual Growth List, the definitive ranking of Canada’s Fastest-Growing Companies. Produced by Canada’s premier business and current...

A marketing automation platform is a big investment, not only in the software cost but the time and resources an organization will put into the implementation and ongoing maintenance, not to...

Call it our “new normal” or call it a time of opportunity, but the bottom line is 2020 has changed how we must operate. Not all organizations (or marketing operations leaders) will survive; the...

A desire to be more relevant— segmenting communications and delivering highly personalized customer experiences. A need to better utilize staff resources— gaining efficiencies by moving from...

The business case for marketing automation is compelling— save time, qualify leads, build sales pipeline, and transition away from manual processes to automated ones— all to help your organization...

All organizations have the same desire: produce higher revenue and faster growth at a lower cost. Marketing automation helps achieve those objectives; however, many organizations struggle with...

Perkuto unveiled its SCORE Architecture today, consisting of pre-tested marketing operations acceleration programs. Capitalizing on Perkuto’s exclusive intellectual property and extensive work in...