Perkuto's Blog

A Font of Marketing Knowledge

  • Marketo and Salesforce: Syncing 101

    Marketo and Salesforce: Syncing 101

    Marketo and Salesforce are like a good wine and cheese pairing. Both can be used and enjoyed on their own, but together, they become a true duo, each complementing the best features of one...

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  • How to Win Back Time for your Marketing Operations Team

    How to Win Back Time for your Marketing Operations Team

    It’s no secret that marketing operations teams are constantly operating at capacity. With the added constraint of the marketing operations hiring crisis, managing your team’s time is as important...

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  • Am I Operational in Marketo?

    Am I Operational in Marketo?

    Sending emails is a core functionality of Marketo, and the ability to specify Operational emails is powerful. When Operational is specified in an email’s settings, it will bypass unsubscribe and...

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  • Why are Marketo Audits on the Rise? Q&A with Jon Kent, SVP of Sales

    Why are Marketo Audits on the Rise? Q&A with Jon Kent, SVP of Sales

    Whether you’ve had Marketo for 10+ years or are inheriting a legacy Marketo Instance, performing health checks is a crucial step to accelerating value from Marketo. We sat down with Jon Kent, SVP...

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  • How to Protect your Brand with Error-Free Marketing Operations Campaigns

    How to Protect your Brand with Error-Free Marketing Operations Campaigns

    Does your marketing operations team leverage a process or framework for managing your marketing stakeholder’s incoming requests? If not, now is the time to start. Frameworks and processes help you...

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  • How to Get Senior Leadership Onboard with Marketing Operations

    How to Get Senior Leadership Onboard with Marketing Operations

    Does your senior leadership team understand the function of marketing operations? If you answered no, you’re not alone. A study conducted by the MO Pros found that the larger an organization is,...

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  • The Future is Bright for Marketo Users in 2022

    The Future is Bright for Marketo Users in 2022

    As a user of Marketo, when was the last time you received a survey about your experience using the product? It had been a while for us– and this was the inspiration behind developing the annual...

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  • Automate Project Management Processes with Workato

    Automate Project Management Processes with Workato

    A survey by Monday.com found that repetitive tasks are eating away at project managers’ productivity levels. Why is this? 54 percent of workers spend five or more hours per week on tedious tasks...

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  • How to Manage your Marketing Operations Change

    How to Manage your Marketing Operations Change

    From a new Marketo project to shoring up your marketing operations processes, every initiative involves change. In our work on more than 1,500 Marketo projects, we’ve learned a thing or two about...

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  • The advantages of working with a marketing automation agency?

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  • How to Manage your Marketing Operations Change

    How to Manage your Marketing Operations Change

    With every project we implement, there is an element of change management at play. In fact, change often begins in marketing operations, and it’s not surprising that Forrester predicts the CMO...

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  • How to Leverage Documentation to Save Time Now and in the Future

    How to Leverage Documentation to Save Time Now and in the Future

    We all know the old saying, “it takes time to save time.” This couldn’t be more true when it comes to leveraging documentation in marketing operations. Documentation is the project blueprint and...

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  • How a B2B SaaS Company Leveraged Personalized Content in Marketo to Drive MQLs

    How a B2B SaaS Company Leveraged Personalized Content in Marketo to Drive MQLs

    When our client had a vision to execute an enterprise-level Marketo engagement program that would drive MQLs, Perkuto was quick to jump in. We began by creating a multi-stream engagement program...

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  • How to Instill Marketing Operations Confidence in Three Steps

    How to Instill Marketing Operations Confidence in Three Steps

    Picture this: you’ve secured executive buy-in on a marketing automation platform. One with all the bells and whistles - but there is just one thing missing. You’re not quite sure how to bring this...

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  • How Life Sciences is Unlocking the Power of Marketing Automation

    How Life Sciences is Unlocking the Power of Marketing Automation

    In a recent survey by Econsultancy, 80 percent of respondents under 35 would consider Amazon, Google, and others for healthcare coverage. It’s no secret that the healthcare industry in the United...

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  • How Highway Education is Creating a Path for Disadvantaged Groups in Marketing Operations

    How Highway Education is Creating a Path for Disadvantaged Groups in Marketing Operations

    A staggering two-thirds of businesses across the globe are struggling to hire, despite many organizations reporting their highest hiring intentions, according to a survey by ManpowerGroup. For...

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  • Automation Experts Gather for the First Workato on the Rocks Event

    Automation Experts Gather for the First Workato on the Rocks Event

    What happens when you gather a group of marketing automation experts, leading marketing operations teams, and a mixologist? Meet Workato on the Rocks, a virtual event that shares the art of the...

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  • When Faced with a Deadline-Driven, Complex Marketo Integration — Mendix Trusted Perkuto for the Job

    When Faced with a Deadline-Driven, Complex Marketo Integration — Mendix Trusted Perkuto for the Job

    When Mendix had to pivot their 2020 annual flagship event from in-person to virtual, their team was presented with the opportunity to reach more people, but had the challenge of delivering an...

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  • How to Build Your Visionary Marketing Operations Roadmap

    How to Build Your Visionary Marketing Operations Roadmap

    76 percent of marketing leaders are not able to fully maximize the impact of their marketing initiatives while also being efficient, according to a 2020 Gartner survey. This may lead you to...

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  • Campaign Operations is Broken – We Built Jeto to Fix it

    Campaign Operations is Broken – We Built Jeto to Fix it

    We’ve all been there - spending way too much time tracking down missing information, waiting for replies, endless copy-pasting, and other repetitive tasks. These are the elements of campaign...

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  • Planning Your 2022 Budget? Keep These Three Things in Mind

    Planning Your 2022 Budget? Keep These Three Things in Mind

    With 13 years of experience under our belt working with marketing operations teams in high-growth and enterprise-level businesses, we’ve been able to recognize common needs, and a few overlooked...

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