Perkuto's Blog

A Font of Marketing Knowledge

  • The Perkuto MarTech Mélange: Feel Something

    The Perkuto MarTech Mélange: Feel Something

    Happy Saturday, readers! In this issue, we’ll tap into the emotional side of B2B marketing, will explore what makes up the foundation of a strong ABM strategy, will learn what research says works...

    Read Article
  • Are You Getting Paid Enough? 2018 Martech Salary Survey Results

    Are You Getting Paid Enough? 2018 Martech Salary Survey Results

    There’s no doubt that there’s increasing pressure on all roles within the marketing team—from the CMO all the way to the front-line folks who are managing the campaigns—to prove marketing’s value...

    Read Article
  • One Strike and You’re Out? Recovering from (and Avoiding!) Brand Mistakes

    One Strike and You’re Out? Recovering from (and Avoiding!) Brand Mistakes

    It happens to the best of us. No matter how hard we try to be perfect, all of our businesses are comprised of fallible human beings, and humans occasionally make mistakes. And smart marketers know...

    Read Article
  • Prove It: 3 Ways CMOs Show ROI as Budgets Decline

    Prove It: 3 Ways CMOs Show ROI as Budgets Decline

    For many Marketing Directors and CMOs, the theme of 2018 thus far can be summed up in a two-word phrase: prove it. Have your team’s efforts had a meaningful, measurable impact on business...

    Read Article
  • The Perkuto MarTech Mélange: Data Driven Marketing

    The Perkuto MarTech Mélange: Data Driven Marketing

    Good morning! In this issue, we’ll give tips on using data to drive your B2B marketing activities, will share the latest marketing automation spending findings from Forrester, will talk about why...

    Read Article
  • The Lighter Side of Marketo Summit

    The Lighter Side of Marketo Summit

    This was not my first year at Marketo Summit, but it was perhaps one of the more memorable ones. Amidst the many conference highlights—the keynote speakers, breakout sessions, Marketo product...

    Read Article
  • ×

    Subscribe to our blog!

    Thank you!
    Error - something went wrong!
  • Introducing Jeto, an App That Allows You to Let Anyone Launch Campaigns, without Fear

    Introducing Jeto, an App That Allows You to Let Anyone Launch Campaigns, without Fear

    Over the years of working with our clients, one of the challenges we’ve seen over and over again is that of scaling. Clients ask us all the time, how can we scale our marketing operations? What...

    Read Article
  • The Complete Guide to Product Updates from Marketo Summit 2018 and the Impact on Your Marketing Operations

    The Complete Guide to Product Updates from Marketo Summit 2018 and the Impact on Your Marketing Operations

    It’s an annual tradition at Marketing Nation Summit for Marketo to announce new features and product updates. Similarly, Perkuto’s post-Summit practice is to provide a summary of the discussions...

    Read Article
  • The Perkuto MarTech Mélange: Super-CMOs

    The Perkuto MarTech Mélange: Super-CMOs

    Welcome back from the Summit, readers. This Saturday, we’ll cover the skills it takes to be considered a super-CMO, will extol the virtues of awakening dormant customers, will explain why CMOs are...

    Read Article
  • The advantages of working with a marketing automation agency?

    Learn More
  • Meet Jeto

    Meet Jeto

    Meet the App That Lets Anyone Launch Marketo Campaigns, at Scale, with Zero Risk Perkuto to Demo Jeto Software at Marketo Marketing Nation Summit Marketers who want to launch more Marketo...

    Read Article
  • The Perkuto MarTech Mélange: Thinking out Loud

    The Perkuto MarTech Mélange: Thinking out Loud

    Happy pre-Summit weekend, readers! Today, we’ll talk about the mix of marketing temperaments and talents that make up a CMO’s dream team, will explore how marketers can tell if a vendor is...

    Read Article
  • GDPR: Carpe Diem, Marketers - What a Difference a Day Makes

    GDPR: Carpe Diem, Marketers - What a Difference a Day Makes

    What a difference a day makes. In just 24 hours, the course of business can radically change. Two examples come immediately to mind, one from recent headlines and the other, (of course!) the...

    Read Article
  • Perkuto People and Projects Named Revvie Finalists

    Perkuto People and Projects Named Revvie Finalists

    As we’re busy getting ready for the Marketo Summit, we wanted to pause a quick moment and recognize that Perkuto people and projects have been named Marketo Revvie finalists this year: our own VP...

    Read Article
  • The Perkuto MarTech Mélange: Embrace the Day

    The Perkuto MarTech Mélange: Embrace the Day

    Good morning, readers. In this week’s issue of the Mélange, we’ll discuss why it’s important to focus on the underlying humanity when stepping up our customer experience efforts, will explain why...

    Read Article
  • The Ultimate Grand Prize at Marketo Summit

    The Ultimate Grand Prize at Marketo Summit

    We all know, Marketo Summit is a big event—there’s no better place to learn what’s new in marketing automation, talk shop and compare notes with your peers than at Summit. But this year, there’s...

    Read Article
  • The Perkuto MarTech Mélange: Focus Factor

    The Perkuto MarTech Mélange: Focus Factor

    Another happy Saturday to you! Today, we’ll talk about how CMOs can better focus on what really matters, will explore the steps necessary to providing a stellar CX experience, will learn why our...

    Read Article
  • The Perkuto MarTech Mélange: Flexibility Works

    The Perkuto MarTech Mélange: Flexibility Works

    Good morning, loyal readers. Today, we’ll explore the top traits that successful Customer Experience Leaders share, will discover how to separate the “must haves” from the “can live withouts” when...

    Read Article
  • The Perkuto MarTech Mélange: Ever-Changing CMOs

    The Perkuto MarTech Mélange: Ever-Changing CMOs

    Thank you for joining us today as we bid farewell to March, Mélange readers. In this week’s post, we’ll learn why one author suggests that CMOs must become as adaptable as chameleons unless they...

    Read Article
  • Who Doesn’t Love a Good #GDPR Chuckle?

    Who Doesn’t Love a Good #GDPR Chuckle?

    Marketers, how are you holding up? Are you keeping your chin up as you continue to plug along in your GDPR preparations? I’m right there with you—I know the path to GDPR compliance has not been an...

    Read Article
  • The Perkuto MarTech Mélange: Marketing Silos

    The Perkuto MarTech Mélange: Marketing Silos

    Greetings, readers! In this week’s Mélange, we’ll talk about what may really be to blame for your underwhelming website customer experience, will learn tips for repurposing lead gen strategies...

    Read Article
  • loading
    Loading More...