Perkuto's Blog
A Font of Marketing Knowledge
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Read ArticleTech Strategies for Scalability
As a marketing operations leader, you know that while there isn’t a single right path to scalability, there are plenty of paths that will lead you astray. But with a complex, ever-growing martech...
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Read ArticleBuilding a Scalable Dream Team
Being able to achieve growth for your business without a subsequent growth in spending—or scalability—is on the mind of most marketing operations leaders today. And if your business is like...
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Read ArticleScaling MOPS: What Time is the Right Time?
Marketing Operations is the fourth most sought-after marketing function today, beating demand generation, product marketing, account-based marketing and relationship marketing. Although there is...
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Read ArticleMarketing Automation Consulting Firm Perkuto Certified as Great Place to Work®
Collaborative Environment, Flexible Work Schedule Among Factors That Lead to Happy Employees Montreal, Quebec—June 18, 2019—A collaborative environment that allows employees throughout North...
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Read ArticlePerkuto Announces Alexander Buckles from Adobe as Vice President of Sales
MONTREAL, Quebec – June 10, 2019 – Perkuto, the leading provider of Marketo-centric enterprise solutions in the Adobe ecosystem, today announced Alexander Buckles from Adobe will take over as Vice...
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Read ArticleABM Success Starts with Data
Far from a flavor-of-the-month sales technique, account-based marketing (ABM) has proven to be a viable, valuable strategy for turning leads into buyers and maximizing your marketing and sales...
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Read ArticleWant Pipeline Predictability? Create an RCM
When it’s implemented well, a Revenue Cycle Model (RCM) in Marketo can have a hugely positive impact on your marketing, giving you an at-a-glance view of the customer journey. But because the...
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Read ArticleConsent and Data Privacy: The Plot Thickens
2019 marks the anniversary of two significant milestones in our digital world: the thirtieth anniversary of the World Wide Web (WWW) and the one-year anniversary of GDPR. Since the invention of...
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Read Article3 Tips for Microsoft Dynamics and Marketo Success
Don’t get me wrong—when I hear Microsoft Dynamics (DCRM) marketers express a bit of jealousy over marketers who are using Salesforce with their Marketo instances, I completely understand. I mean,...
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The advantages of working with a marketing automation agency?
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Read Article3 Tips to Improve MOPS Productivity
“Work it harder, Make it better, Do it faster, Makes us stronger.” –From “Harder, Better, Faster, Stronger” by Daft Punk If the Daft Punk lyrics above could double as the mantra for your...
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Read ArticleCore Ingredients for Improving Operational Efficiency
I once had a boss who frequently reminded me that our most precious resource is time. And when you have a smaller MOPS team, time is even more critical—you simply don’t have enough resources to...
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Read ArticleMarTech West 2019: My Top Takeaways
What a conference! Last week, I attended the MarTech West conference in sunny San Jose, California. Along with Cyndi Marty from Sub-Zero, we led a presentation on Sub-Zero’s journey toward...
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Read ArticleGuide to Marketo Product Updates from Adobe Summit 2019
This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a...
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Read ArticleScale Marketing Operations without Boosting Budgets, Expanding Employees
Perkuto CEO Speaks on New Hybrid Marketing Model That Empowers Non-Technical Users San Jose, California—April 2, 2019—Today’s enterprise marketers are faced with a dilemma. How do you scale your...
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Read ArticleSpring Cleaning Your Marketo Instance
If you’re finding that your Marketo instance has slowed down or simply doesn’t feel as spry as it once did, there’s no time like the present to do a bit of spring cleaning. Dumping dead data and...
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Read ArticlePreserving Brand Standards Across Business Units
We’ve all been there—that “oh sh*t” moment as you read an email sent by one of your remote offices. It seems that not only did your colleagues manage to use the wrong logo—the pre-merger...
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Read ArticleChange Management for a Smooth Digital Transformation
Change—it’s happening right now. And whether it’s something that your organization is actively pursuing or a series of outside forces that are having an impact on your business, the reality is...
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Read ArticleDecentralize or Die: Why Smart Marketers are Scrambling to Scale Now
This blog was first published on LinkedIn. “Should we decentralize our marketing operations or stay centralized?” That’s a common question I hear from clients and prospects wanting to scale their...
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Read ArticleCCPA: Should You Be Concerned?
Just when we finished preparing for GDPR, there’s a new player in the consumer privacy game. Call it the lesser-known “little brother” of GDPR—if the California Consumer Privacy Act (CCPA) isn’t...
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Read ArticleCenter of Excellence Is Dead. Now What?
If you’re like many marketers, the whole Center of Excellence (CoE) thing isn’t feeling so excellent anymore—in fact, it’s feeling darn near like a bottleneck, slowing down progress among amazing...
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