Perkuto's Blog

A Font of Marketing Knowledge

  • Complete Guide to Marketo Engage Product Updates from Adobe Summit 2020

    Complete Guide to Marketo Engage Product Updates from Adobe Summit 2020

    Although the world around us seems to be changing on a near-daily basis, this year’s Marketo Engage feature announcements at Adobe Summit have strong continuity with announcements from last year....

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  • Bizible Tips and Tricks: The Benefits of Attribution

    Bizible Tips and Tricks: The Benefits of Attribution

    Bizible offers an all-in-one tool to capture and model marketing interactions, so your team is better equipped to understand the places where marketing is contributing to revenue. With Bizible,...

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  • The Lighter Side of Working From Home

    The Lighter Side of Working From Home

    Greetings, fellow remote workers! How is everyone holding up? If you’re still in the early stages of a work-from-home arrangement, we know that it can be a bit of an adjustment. Between impromptu...

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  • Digital Disruption: 3 Actions Marketers Must Take Now

    Digital Disruption: 3 Actions Marketers Must Take Now

    The evolving COVID-19 pandemic continues to impact all industries in different ways. However, one thing remains constant across just about all verticals: now more than ever in this age of digital...

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  • Getting Started with Marketo Sky – Search Functionality

    Getting Started with Marketo Sky – Search Functionality

    The introduction of Marketo Sky has been an exciting concept for Marketo users everywhere—  from new designs and features to updated workflows, the promise of making life easier for Marketo users...

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  • Debunking Common Myths About Remote Work

    Debunking Common Myths About Remote Work

    It’s no secret that the notion of the remote workplace has been on the rise in recent years. Multiple studies have shown that productivity increases with work from home options. The expectation...

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  • The Role of Marketing Leadership in Economic Uncertainty

    The Role of Marketing Leadership in Economic Uncertainty

    It’s a classic example of cause and effect— when major events occur, there is always an economic consequence. Global pandemics. Acts of terrorism. War. Natural disasters. History has shown, when...

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  • How QA Can Catch Marketo Mistakes

    How QA Can Catch Marketo Mistakes

    Nobody – especially MOPS professionals – likes to make mistakes, but they are an unfortunate reality in complex Marketo campaigns. From typos to tokens not rendering properly, to broken links in...

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  • Top 4 Culprits Slowing Down Your Marketo Instance

    Top 4 Culprits Slowing Down Your Marketo Instance

    “Why is my Marketo instance so slow?” It’s not an uncommon question. Any marketing operations pro has heard it countless times, and the truth is that while every instance is different, there are...

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  • The advantages of working with a marketing automation agency?

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  • Error-Proofing Your Marketo Instance

    Error-Proofing Your Marketo Instance

    The webinar held on March 11, 2020, featuring Perkuto Director of Solutions Architecture Justin Norris and Senior Consultant Anna Leary, covering what your organization should focus on to better...

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  • Marketo Blunders: When Mistakes Happen

    Marketo Blunders: When Mistakes Happen

    Mistakes happen. Let’s be honest...Marketo isn’t exactly easy to use. And, who hasn’t made a mistake? I remember my first day as a Perkuto employee. It was late in the day, and my team and I were...

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  • Perkuto Recognized as Adobe Platinum Partner

    Perkuto Recognized as Adobe Platinum Partner

    Montreal, Quebec –– March 2, 2020 –– Perkuto, provider of Marketo Engage solutions for enterprise organizations, has been named an Adobe Platinum partner, the highest partner tier for Adobe...

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  • Monetizing Customer Data (And How to Leverage Metrics Your CEO Will Believe In!) – Slide Deck

    Monetizing Customer Data (And How to Leverage Metrics Your CEO Will Believe In!) – Slide Deck

    Slide deck for the presentation given by Perkuto Senior Consultant Anna Leary at the Digital Marketing for Financial Services Summit 2020.…  READ MORE >

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  • The Frontier of Marketing Operations

    The Frontier of Marketing Operations

    “What do you do again?" Time and again, marketing operations leaders are faced with this question by those outside looking in, so much so, that at this point it’s practically a running joke. Yet,...

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  • How to Prepare for a Smooth Marketo Implementation

    How to Prepare for a Smooth Marketo Implementation

    It’s no secret: a Marketo implementation is a big undertaking, with many moving pieces and full team involvement. Complex data migrations, a sizable investment, huge learning curves on top of...

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  • Documentation: The Hero of Marketing Operations

    Documentation: The Hero of Marketing Operations

    “Documentation”— probably not the most exciting buzzword out there, but the truth is that documenting your processes can make — or break — you. Consider this: documentation is what will save your...

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  • Marketing Operations Movers and Shakers: Scott Berns

    Marketing Operations Movers and Shakers: Scott Berns

    An exploding MarTech landscape. A heightened emphasis on marketing operations. One of the fastest-growing careers in marketing — these are the signs of a thriving MOPS environment. As this...

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  • The First 100 Days of Marketo: Jumpstarting Your Success

    The First 100 Days of Marketo: Jumpstarting Your Success

    The webinar held on February 12, 2020, featuring Perkuto Consultants Hilary German and Chelsea Stinnett, breaking down a typical Marketo implementation into four phases, highlighting the questions...

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  • The First 100 Days of Marketo – Free Checklist

    The First 100 Days of Marketo – Free Checklist

    Whether you’re installing marketing automation for the first time or migrating from another platform, how you prepare for your Marketo implementation and the processes you put in place now...

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  • How to Become a Microsoft Dynamics and Marketo Syncing Superstar

    How to Become a Microsoft Dynamics and Marketo Syncing Superstar

    “Hundreds of duplicates...” “The sync is very slow ...” “The data in our CRM doesn’t match what is in Marketo...” Sound familiar? Many clients experience common challenges when syncing data...

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