Perkuto's Blog
A Font of Marketing Knowledge
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Read ArticleWhat Does 2019 Hold for Digital Marketing?
Holy moly. If you were working in digital marketing or marketing automation in 2018, you don’t need me to tell you that things were hopping and it felt like we were on flitting from one new...
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Read ArticleHappy Holidays from Perkuto
As the holidays draw nearer and the year 2018 comes to a close, I want to take a few moments to wish all of you—Perkuto clients, partners, blog readers, colleagues, friends, and family—the...
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Read ArticleMarketo Email Editor 2.0 Magic: Tips & Tricks
If you weren’t able to make our first Coffee MUG webinar “Tips & Tricks to Creating Amazing Emails in Marketo,” you missed out on a pretty enlightening discussion. Led by Perkuto Senior Consultant...
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Read ArticleThe Perkuto Martech Mélange: Email Tips & Tricks
Good morning, readers. In preparation for our upcoming email marketing webinar, we’ve focused today’s issue completely on this staple of online marketing. First, we’ll cover B2B email marketing...
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Read ArticleMarketo Email Tips & Tricks Webinar
“If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel.” – Erik Harbison “Email marketing is the meet-up for coffee”—so true on many...
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Read ArticleWhat Does the Future Hold for Digital Marketing and Marketing Automation?
In 2018, GDPR, the introduction of California’s Consumer Privacy Act, and Adobe’s acquisition of Marketo sparked much conversation and speculation. So what’s next? What does 2019 hold for digital...
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Read ArticleThe Perkuto Martech Mélange: Spends & Trends
Good morning, readers. Today, we’ll explore a recent survey of CMOs and will see why the industry is buzzing about one specific data point, will check out what another survey says is marketers’...
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Read ArticleThe Perkuto Martech Mélange: What Do You Meme?
Good morning, readers! Today, we’ll explain why it’s so important to include relevant visuals along with your content, will tell you how to avoid creeping out your customers, talk why it’s so...
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Read ArticleInsights from the Road: Thoughts about Analytics and Attribution
As you’re likely already aware, Perkuto, Marketo and Bizible—along with special guests Uberflip and Outreach—recently wrapped up our four-city series of Marketing Impact Talks. Held in Montreal,...
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The advantages of working with a marketing automation agency?
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Read ArticleMartech Democratization and Distributed Marketing: What It Means for Marketers and Businesses
Marketing technology is getting easier to use, and with the ability to assign roles and customize who is allowed to do what within a platform, it’s harder than ever to truly “screw up” a brand. In...
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Read ArticleThe Perkuto Martech Mélange: A Collaborative Effort
Good morning, readers! Though we’ve moved to an occasional schedule, we’ll aim to provide just as much value as usual. Today, we’ll talk why it’s so important that your sales and marketing teams...
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Read ArticleIs Attribution the Key to Professional Success?
This post originally appeared on Marketo’s blog Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study, over 40% of CMO’s...
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Read ArticleHow Data Can Curse Brand Strategy: 3 Mistakes Marketers Must Avoid
This post appeared first on the Marketo blog. As a Marketo Platinum Partner that provides martech consulting services to enterprise organizations, we at Perkuto have a very clear appreciation of...
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Read ArticleWhen Marketing Automation and Customer Experience Collide – Thoughts on What Adobe’s Acquisition of Marketo Means for Marketers
By now you’ve heard the big news: Adobe is acquiring Marketo to the tune of $4.75 billion. And as Scott Brinker says, this is a huge vote of confidence for the martech industry in general, as it...
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Read ArticleWhat Martech Democratization Means for the Org Chart
The democratization of martech: the technology transition that empowers the “everyday many” to use the powerful tools that once belonged to the “elite few.” Reading Scott Brinker’s post on the...
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Read ArticleThe Perkuto MarTech Mélange: Email Extravaganza
Good morning, readers! Today, we’ll talk all about email marketing. First, we’ll share an infographic that gives email optimization hacks based on proven email marketing tactics. Then, we’ll talk...
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Read ArticleThe Perkuto Martech Mélange: Good Ideas
Good morning, readers! Today, we’ll discover some business-to-business digital marketing ideas that can really help your marketing efforts shine, will gain insights from more than 1 billion...
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Read ArticleThe Perkuto Martech Mélange: Global Impact
Good morning, readers! Today, we’ll talk about ways to bring your global market closer, will find out why Forrester says the social listening market has a way to go before it’s ready for the big...
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Read ArticleLeveraging Attribution for Better Results
It doesn’t matter what industry you’re in, the size of your company or the number of staff on your team; if there’s one area marketers get hung up on more often than not, it’s reporting and...
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![The Impact of Attribution on Your Organization—And Your Career [Infographic]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fperkuto.com%2Fwp-content%2Fuploads%2F2018%2F08%2F4c6a5ef8-f455-490b-af66-97df3d755f9d_attribution-career-w-300x167.jpg&size=1&version=1536182242&sig=df94d25c855ac15cbf930b2551b789dd&default=hubs%2Ftilebg-blogs.jpg)
Read ArticleThe Impact of Attribution on Your Organization—And Your Career [Infographic]
Attribution and reporting are no longer “nice to have” capabilities but have become essential to success—both for the organization and marketing leaders. Did you know, the single most significant...
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