Perkuto's Blog

A Font of Marketing Knowledge

  • The Perkuto Martech Mélange: Spends & Trends

    The Perkuto Martech Mélange: Spends & Trends

    Good morning, readers. Today, we’ll explore a recent survey of CMOs and will see why the industry is buzzing about one specific data point, will check out what another survey says is marketers’...

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  • The Perkuto Martech Mélange: What Do You Meme?

    The Perkuto Martech Mélange: What Do You Meme?

    Good morning, readers! Today, we’ll explain why it’s so important to include relevant visuals along with your content, will tell you how to avoid creeping out your customers, talk why it’s so...

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  • Insights from the Road: Thoughts about Analytics and Attribution

    Insights from the Road: Thoughts about Analytics and Attribution

    As you’re likely already aware, Perkuto, Marketo and Bizible—along with special guests Uberflip and Outreach—recently wrapped up our four-city series of Marketing Impact Talks. Held in Montreal,...

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  • Martech Democratization and Distributed Marketing: What It Means for Marketers and Businesses

    Martech Democratization and Distributed Marketing: What It Means for Marketers and Businesses

    Marketing technology is getting easier to use, and with the ability to assign roles and customize who is allowed to do what within a platform, it’s harder than ever to truly “screw up” a brand. In...

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  • The Perkuto Martech Mélange: A Collaborative Effort

    The Perkuto Martech Mélange: A Collaborative Effort

    Good morning, readers! Though we’ve moved to an occasional schedule, we’ll aim to provide just as much value as usual. Today, we’ll talk why it’s so important that your sales and marketing teams...

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  • Is Attribution the Key to Professional Success?

    Is Attribution the Key to Professional Success?

    This post originally appeared on Marketo’s blog Why is it that the average tenure of a CMO is so much less than other C-suite executives?   According to the CMO Impact Study, over 40% of CMO’s...

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  • How Data Can Curse Brand Strategy: 3 Mistakes Marketers Must Avoid

    How Data Can Curse Brand Strategy: 3 Mistakes Marketers Must Avoid

    This post appeared first on the Marketo blog. As a Marketo Platinum Partner that provides martech consulting services to enterprise organizations, we at Perkuto have a very clear appreciation of...

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  • When Marketing Automation and Customer Experience Collide – Thoughts on What Adobe’s Acquisition of Marketo Means for Marketers

    When Marketing Automation and Customer Experience Collide – Thoughts on What Adobe’s Acquisition of Marketo Means for Marketers

    By now you’ve heard the big news: Adobe is acquiring Marketo to the tune of $4.75 billion. And as Scott Brinker says, this is a huge vote of confidence for the martech industry in general, as it...

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  • What Martech Democratization Means for the Org Chart

    What Martech Democratization Means for the Org Chart

    The democratization of martech: the technology transition that empowers the “everyday many” to use the powerful tools that once belonged to the “elite few.” Reading Scott Brinker’s post on the...

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  • The advantages of working with a marketing automation agency?

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  • The Perkuto MarTech Mélange: Email Extravaganza

    The Perkuto MarTech Mélange: Email Extravaganza

    Good morning, readers! Today, we’ll talk all about email marketing. First, we’ll share an infographic that gives email optimization hacks based on proven email marketing tactics. Then, we’ll talk...

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  • The Perkuto Martech Mélange: Good Ideas

    The Perkuto Martech Mélange: Good Ideas

    Good morning, readers! Today, we’ll discover some business-to-business digital marketing ideas that can really help your marketing efforts shine, will gain insights from more than 1 billion...

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  • The Perkuto Martech Mélange: Global Impact

    The Perkuto Martech Mélange: Global Impact

    Good morning, readers! Today, we’ll talk about ways to bring your global market closer, will find out why Forrester says the social listening market has a way to go before it’s ready for the big...

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  • Leveraging Attribution for Better Results

    Leveraging Attribution for Better Results

    It doesn’t matter what industry you’re in, the size of your company or the number of staff on your team; if there’s one area marketers get hung up on more often than not, it’s reporting and...

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  • The Impact of Attribution on Your Organization—And Your Career [Infographic]

    The Impact of Attribution on Your Organization—And Your Career [Infographic]

    Attribution and reporting are no longer “nice to have” capabilities but have become essential to success—both for the organization and marketing leaders. Did you know, the single most significant...

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  • The Perkuto Martech Mélange: Mapping Success

    The Perkuto Martech Mélange: Mapping Success

    Good morning, readers! Today, we’ll talk about how to create a smooth pathway to data-driven success, will find out what industry experts say we should (or shouldn’t) do when it comes to dealing...

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  • The Perkuto Martech Mélange: Boosting Leads

    The Perkuto Martech Mélange: Boosting Leads

    Good morning, readers! Today, we’ll explore ways to boost your lead generation efforts, will talk about the best ways to create content that will stand the test of time, will empathize with Scott...

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  • Turning Attribution Data into Actionable Insights

    Turning Attribution Data into Actionable Insights

    I recently came across a staggering statistic: 58% of marketers rate their ability to measure and analyze marketing performance as “needs improvement or worse.” (2018 Marketing Measurement &...

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  • The Perkuto Martech Mélange: The Key to Success

    The Perkuto Martech Mélange: The Key to Success

    Good morning, readers! Today, we’ll unlock the door to improved customer experiences, will discover the secrets of successful content generation, will find out how we can tell if we’re engaging...

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  • The Perkuto Martech Mélange: Dangling Carrots

    The Perkuto Martech Mélange: Dangling Carrots

    Happy Saturday, Mélange readers! Today, we’ll explore some tasty B2B marketing offers that prospects can’t resist, will learn about the many ways that artificial intelligence is poised to change...

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  • The Perkuto Martech Mélange: ABM Intel

    The Perkuto Martech Mélange: ABM Intel

    Happy Saturday, Mélange readers! Today, we’ll talk all about account-based marketing or ABM. We’ll explore why ABM is no longer considered a fad, will talk about ways to ensure ABM success, will...

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