Perkuto's Blog

A Font of Marketing Knowledge

  • Marketo Agency Perkuto Certified as a Great Place to Work® 2021

    Marketo Agency Perkuto Certified as a Great Place to Work® 2021

    Great Place to Work Institute Canada conducted a thorough, independent analysis of Canadian employers, anonymously surveying Perkuto employees about their workplace experience. Only companies...

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  • Change Management and Project Management: Why You Need Both

    Change Management and Project Management: Why You Need Both

    From a new Marketo project to shoring up your marketing operations processes, every initiative involves change. And somebody has to keep both the project pacing accordingly and the people moving...

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  • 3 Things Every Marketer Must Do to Achieve Marketo Value Realization

    3 Things Every Marketer Must Do to Achieve Marketo Value Realization

    We won’t lie; the Definition stage is time-consuming and one of the most involved phases of our Marketo Value Realization cycle. All the planning and decisions about how your solution will be...

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  • The Most Underrated Stage of Marketo Value Realization

    The Most Underrated Stage of Marketo Value Realization

    Unless tech solutions solve business challenges, they are meaningless. If you want to accelerate the value of your Marketo investment, start by aligning to specific business objectives. In this...

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  • What’s Holding Back Your Marketo Value Realization?

    What’s Holding Back Your Marketo Value Realization?

    While all organizations seek to maximize the full value of their marketing automation investment, they often fall short. The gaps typically occur in understanding the individual stages of value...

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  • 7 Reasons Why Business Transformations Fail (Even With a Change Management Plan)

    7 Reasons Why Business Transformations Fail (Even With a Change Management Plan)

    Did you know that 70% of business transformations fail, even if they have a change management plan? We asked the question, "Why is that?" Far too many organizations talk about change management...

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  • Marketo Email Tips: Localize Dates Like Magic with Velocity

    Marketo Email Tips: Localize Dates Like Magic with Velocity

    If you communicate with a global audience, formatting dates in a way that’s appropriate for the recipient’s language and location can be a big challenge. Different locales order the elements of...

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  • Changes to Marketo’s URL Structure: What You Need to Know

    Changes to Marketo’s URL Structure: What You Need to Know

    Did you catch Marketo’s announcement about the upcoming changes to Design Studio URLs? Or better yet, do you know the impact it will have on your organization? In case you missed the official...

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  • How to Support Your Marketing Operations Team in 2021

    How to Support Your Marketing Operations Team in 2021

    I think we all agree, 2020 was a difficult year. Between the concerns of the pandemic, juggling remote learning responsibilities, and mounting political tensions, it was enough to make anyone...

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  • The advantages of working with a marketing automation agency?

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  • The Night Before Marketo

    The Night Before Marketo

    T’was the night before Marketo, and I could sleep not. Not a creature was stirring, not even a bot. Please enjoy a fun, marketing operations twist on the holiday classic poem.

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  • How to Use Emojis in Your Marketo Emails

    How to Use Emojis in Your Marketo Emails

    Emojis have permeated all aspects of the internet, cropping up in more and more B2B communications. As a Marketo user, the question often asked is, can you use emojis in your Marketo...

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  • How 2020 Has Shaped the Need for Marketing Efficiency

    How 2020 Has Shaped the Need for Marketing Efficiency

    What a difference a few months and a major world event make. We started 2020 with a talent gap transitioning to hiring freezes. We’ve morphed from an ever-increasing flow of campaign requests to...

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  • 2021 Forecast: Top Predictions for Marketing Operations

    2021 Forecast: Top Predictions for Marketing Operations

    It’s that time of year...time to put on your visionary hat and cast your marketing predictions for 2021. Of course, this year is a little more challenging to predict, especially coming off a year...

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  • Perkuto Ranks No. 119 on the 2020 Growth List

    Perkuto Ranks No. 119 on the 2020 Growth List

    Canadian Business today ranked Perkuto No. 119 on the 32nd annual Growth List, the definitive ranking of Canada’s Fastest-Growing Companies. Produced by Canada’s premier business and current...

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  • Comparing Marketing Automation Platforms: Pardot vs. Marketo

    Comparing Marketing Automation Platforms: Pardot vs. Marketo

    A marketing automation platform is a big investment, not only in the software cost but the time and resources an organization will put into the implementation and ongoing maintenance, not to...

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  • 4 Adjustments Marketing Operations Must Make For 2021

    4 Adjustments Marketing Operations Must Make For 2021

    Call it our “new normal” or call it a time of opportunity, but the bottom line is 2020 has changed how we must operate. Not all organizations (or marketing operations leaders) will survive; the...

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  • 8 Reasons Why Marketing Automation Platforms Can Fail Marketers

    8 Reasons Why Marketing Automation Platforms Can Fail Marketers

    A desire to be more relevant— segmenting communications and delivering highly personalized customer experiences. A need to better utilize staff resources— gaining efficiencies by moving from...

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  • How to Avoid Unexpected Costs with Your Marketing Automation Platform

    How to Avoid Unexpected Costs with Your Marketing Automation Platform

    The business case for marketing automation is compelling— save time, qualify leads, build sales pipeline, and transition away from manual processes to automated ones— all to help your organization...

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  • Is Your Marketing Automation Platform Impeding Your Growth?

    Is Your Marketing Automation Platform Impeding Your Growth?

    All organizations have the same desire: produce higher revenue and faster growth at a lower cost. Marketing automation helps achieve those objectives; however, many organizations struggle with...

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  • Perkuto Launches Ready-to-Go Marketo Engage Framework

    Perkuto Launches Ready-to-Go Marketo Engage Framework

    Perkuto unveiled its SCORE Architecture today, consisting of pre-tested marketing operations acceleration programs. Capitalizing on Perkuto’s exclusive intellectual property and extensive work in...

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