Perkuto's Blog

A Font of Marketing Knowledge

  • What Does 2019 Hold for Digital Marketing?

    What Does 2019 Hold for Digital Marketing?

    Holy moly. If you were working in digital marketing or marketing automation in 2018, you don’t need me to tell you that things were hopping and it felt like we were on flitting from one new...

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  • Happy Holidays from Perkuto

    Happy Holidays from Perkuto

    As the holidays draw nearer and the year 2018 comes to a close, I want to take a few moments to wish all of you—Perkuto clients, partners, blog readers, colleagues, friends, and family—the...

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  • Marketo Email Editor 2.0 Magic: Tips & Tricks

    Marketo Email Editor 2.0 Magic: Tips & Tricks

    If you weren’t able to make our first Coffee MUG webinar “Tips & Tricks to Creating Amazing Emails in Marketo,” you missed out on a pretty enlightening discussion. Led by Perkuto Senior Consultant...

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  • The Perkuto Martech Mélange: Email Tips & Tricks

    The Perkuto Martech Mélange: Email Tips & Tricks

    Good morning, readers. In preparation for our upcoming email marketing webinar, we’ve focused today’s issue completely on this staple of online marketing. First, we’ll cover B2B email marketing...

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  • Marketo Email Tips & Tricks Webinar

    Marketo Email Tips & Tricks Webinar

    “If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel.” – Erik Harbison “Email marketing is the meet-up for coffee”—so true on many...

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  • What Does the Future Hold for Digital Marketing and Marketing Automation?

    What Does the Future Hold for Digital Marketing and Marketing Automation?

    In 2018, GDPR, the introduction of California’s Consumer Privacy Act, and Adobe’s acquisition of Marketo sparked much conversation and speculation. So what’s next? What does 2019 hold for digital...

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  • The Perkuto Martech Mélange: Spends & Trends

    The Perkuto Martech Mélange: Spends & Trends

    Good morning, readers. Today, we’ll explore a recent survey of CMOs and will see why the industry is buzzing about one specific data point, will check out what another survey says is marketers’...

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  • The Perkuto Martech Mélange: What Do You Meme?

    The Perkuto Martech Mélange: What Do You Meme?

    Good morning, readers! Today, we’ll explain why it’s so important to include relevant visuals along with your content, will tell you how to avoid creeping out your customers, talk why it’s so...

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  • Insights from the Road: Thoughts about Analytics and Attribution

    Insights from the Road: Thoughts about Analytics and Attribution

    As you’re likely already aware, Perkuto, Marketo and Bizible—along with special guests Uberflip and Outreach—recently wrapped up our four-city series of Marketing Impact Talks. Held in Montreal,...

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  • The advantages of working with a marketing automation agency?

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  • Martech Democratization and Distributed Marketing: What It Means for Marketers and Businesses

    Martech Democratization and Distributed Marketing: What It Means for Marketers and Businesses

    Marketing technology is getting easier to use, and with the ability to assign roles and customize who is allowed to do what within a platform, it’s harder than ever to truly “screw up” a brand. In...

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  • The Perkuto Martech Mélange: A Collaborative Effort

    The Perkuto Martech Mélange: A Collaborative Effort

    Good morning, readers! Though we’ve moved to an occasional schedule, we’ll aim to provide just as much value as usual. Today, we’ll talk why it’s so important that your sales and marketing teams...

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  • Is Attribution the Key to Professional Success?

    Is Attribution the Key to Professional Success?

    This post originally appeared on Marketo’s blog Why is it that the average tenure of a CMO is so much less than other C-suite executives?   According to the CMO Impact Study, over 40% of CMO’s...

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  • How Data Can Curse Brand Strategy: 3 Mistakes Marketers Must Avoid

    How Data Can Curse Brand Strategy: 3 Mistakes Marketers Must Avoid

    This post appeared first on the Marketo blog. As a Marketo Platinum Partner that provides martech consulting services to enterprise organizations, we at Perkuto have a very clear appreciation of...

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  • When Marketing Automation and Customer Experience Collide – Thoughts on What Adobe’s Acquisition of Marketo Means for Marketers

    When Marketing Automation and Customer Experience Collide – Thoughts on What Adobe’s Acquisition of Marketo Means for Marketers

    By now you’ve heard the big news: Adobe is acquiring Marketo to the tune of $4.75 billion. And as Scott Brinker says, this is a huge vote of confidence for the martech industry in general, as it...

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  • What Martech Democratization Means for the Org Chart

    What Martech Democratization Means for the Org Chart

    The democratization of martech: the technology transition that empowers the “everyday many” to use the powerful tools that once belonged to the “elite few.” Reading Scott Brinker’s post on the...

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  • The Perkuto MarTech Mélange: Email Extravaganza

    The Perkuto MarTech Mélange: Email Extravaganza

    Good morning, readers! Today, we’ll talk all about email marketing. First, we’ll share an infographic that gives email optimization hacks based on proven email marketing tactics. Then, we’ll talk...

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  • The Perkuto Martech Mélange: Good Ideas

    The Perkuto Martech Mélange: Good Ideas

    Good morning, readers! Today, we’ll discover some business-to-business digital marketing ideas that can really help your marketing efforts shine, will gain insights from more than 1 billion...

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  • The Perkuto Martech Mélange: Global Impact

    The Perkuto Martech Mélange: Global Impact

    Good morning, readers! Today, we’ll talk about ways to bring your global market closer, will find out why Forrester says the social listening market has a way to go before it’s ready for the big...

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  • Leveraging Attribution for Better Results

    Leveraging Attribution for Better Results

    It doesn’t matter what industry you’re in, the size of your company or the number of staff on your team; if there’s one area marketers get hung up on more often than not, it’s reporting and...

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  • The Impact of Attribution on Your Organization—And Your Career [Infographic]

    The Impact of Attribution on Your Organization—And Your Career [Infographic]

    Attribution and reporting are no longer “nice to have” capabilities but have become essential to success—both for the organization and marketing leaders. Did you know, the single most significant...

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