Perkuto's Blog

A Font of Marketing Knowledge

  • 5 Marketing Operations Steps to Streamline Campaign Requests

    5 Marketing Operations Steps to Streamline Campaign Requests

    It can be challenging to orchestrate campaigns whether you’re a large enterprise organization, a high-growth start-up, or a hybrid of the two. It goes without saying that marketing operations...

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  • Newsela uses Workato to Automate Daily Product Emails and Empower Creativity

    Newsela uses Workato to Automate Daily Product Emails and Empower Creativity

    In 2020, Newsela made the decision to invest deeper in their daily email by selecting Workato as their tool of choice, the leading integration-led automation platform. As a Workato partner,...

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  • How to Automate your Biggest Process Pain Points with Workato

    How to Automate your Biggest Process Pain Points with Workato

    Leverage Perkuto's CRISP Framework to define and evaluate the work your teams are doing, synthesize them into initiatives, prioritize which improvements you are going to work on, and then...

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  • Top Marketo Agency Perkuto Announces Workato Automation League Gold Partner Status

    Top Marketo Agency Perkuto Announces Workato Automation League Gold Partner Status

    Perkuto Expands Marketing Automation Consulting to Incl

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  • What Warren Buffett Would Say About Marketo Value Realization

    What Warren Buffett Would Say About Marketo Value Realization

    All marketing operations professionals know the investment they’ve made in Marketo is just a starting point. There’s always more to learn, more tech to integrate with Marketo, more ways to realize...

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  • Marketo Agency Perkuto Certified as a Great Place to Work® 2021

    Marketo Agency Perkuto Certified as a Great Place to Work® 2021

    Great Place to Work Institute Canada conducted a thorough, independent analysis of Canadian employers, anonymously surveying Perkuto employees about their workplace experience. Only companies...

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  • Change Management and Project Management: Why You Need Both

    Change Management and Project Management: Why You Need Both

    From a new Marketo project to shoring up your marketing operations processes, every initiative involves change. And somebody has to keep both the project pacing accordingly and the people moving...

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  • 3 Things Every Marketer Must Do to Achieve Marketo Value Realization

    3 Things Every Marketer Must Do to Achieve Marketo Value Realization

    We won’t lie; the Definition stage is time-consuming and one of the most involved phases of our Marketo Value Realization cycle. All the planning and decisions about how your solution will be...

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  • The Most Underrated Stage of Marketo Value Realization

    The Most Underrated Stage of Marketo Value Realization

    Unless tech solutions solve business challenges, they are meaningless. If you want to accelerate the value of your Marketo investment, start by aligning to specific business objectives. In this...

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  • The advantages of working with a marketing automation agency?

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  • What’s Holding Back Your Marketo Value Realization?

    What’s Holding Back Your Marketo Value Realization?

    While all organizations seek to maximize the full value of their marketing automation investment, they often fall short. The gaps typically occur in understanding the individual stages of value...

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  • 7 Reasons Why Business Transformations Fail (Even With a Change Management Plan)

    7 Reasons Why Business Transformations Fail (Even With a Change Management Plan)

    Did you know that 70% of business transformations fail, even if they have a change management plan? We asked the question, "Why is that?" Far too many organizations talk about change management...

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  • Marketo Email Tips: Localize Dates Like Magic with Velocity

    Marketo Email Tips: Localize Dates Like Magic with Velocity

    If you communicate with a global audience, formatting dates in a way that’s appropriate for the recipient’s language and location can be a big challenge. Different locales order the elements of...

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  • Changes to Marketo’s URL Structure: What You Need to Know

    Changes to Marketo’s URL Structure: What You Need to Know

    Did you catch Marketo’s announcement about the upcoming changes to Design Studio URLs? Or better yet, do you know the impact it will have on your organization? In case you missed the official...

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  • How to Support Your Marketing Operations Team in 2021

    How to Support Your Marketing Operations Team in 2021

    I think we all agree, 2020 was a difficult year. Between the concerns of the pandemic, juggling remote learning responsibilities, and mounting political tensions, it was enough to make anyone...

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  • The Night Before Marketo

    The Night Before Marketo

    T’was the night before Marketo, and I could sleep not. Not a creature was stirring, not even a bot. Please enjoy a fun, marketing operations twist on the holiday classic poem.

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  • How to Use Emojis in Your Marketo Emails

    How to Use Emojis in Your Marketo Emails

    Emojis have permeated all aspects of the internet, cropping up in more and more B2B communications. As a Marketo user, the question often asked is, can you use emojis in your Marketo...

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  • How 2020 Has Shaped the Need for Marketing Efficiency

    How 2020 Has Shaped the Need for Marketing Efficiency

    What a difference a few months and a major world event make. We started 2020 with a talent gap transitioning to hiring freezes. We’ve morphed from an ever-increasing flow of campaign requests to...

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  • 2021 Forecast: Top Predictions for Marketing Operations

    2021 Forecast: Top Predictions for Marketing Operations

    It’s that time of year...time to put on your visionary hat and cast your marketing predictions for 2021. Of course, this year is a little more challenging to predict, especially coming off a year...

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  • Perkuto Ranks No. 119 on the 2020 Growth List

    Perkuto Ranks No. 119 on the 2020 Growth List

    Canadian Business today ranked Perkuto No. 119 on the 32nd annual Growth List, the definitive ranking of Canada’s Fastest-Growing Companies. Produced by Canada’s premier business and current...

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  • Comparing Marketing Automation Platforms: Pardot vs. Marketo

    Comparing Marketing Automation Platforms: Pardot vs. Marketo

    A marketing automation platform is a big investment, not only in the software cost but the time and resources an organization will put into the implementation and ongoing maintenance, not to...

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