Perkuto's Blog
A Font of Marketing Knowledge
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Read ArticleAvoiding Burnout: When Job Stress Takes Its Toll
Burnout is a word that’s been part of our lexicon for decades. It’s a word that’s tossed around a lot—so much, in fact, that its meaning, and the legitimacy of what is recognized as an actual...
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Read ArticleCommunications Falling Flat? Improve Your Impact with Marketo Segmentation
Google the phrase “break through the noise” and it generates over 573,000,000 results. Obviously, a topic that’s top of mind for many marketers, amidst the ongoing quest to boost open rates and...
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Read Article5 Tips for Turning Your Marketing Data into Actionable Insights
If we were to alter Samuel Taylor Coleridge’s famous line from “The Rime of the Ancient Mariner” to describe marketing data collection practices, it would probably sound something like this: “Data...
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Read Article5 Tips for Turning Your Marketing Data into Actionable Insights
If we were to alter Samuel Taylor Coleridge’s famous line from “The Rime of the Ancient Mariner” to describe marketing data collection practices, it would probably sound something like this: “Data...
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Read ArticlePerkuto Launches New Methodology for Marketing Operations Leaders
SCORE Framework Addresses Needs of Marketo Users Montreal, Quebec ––October 10, 2019 –– Perkuto, a provider of Marketo-centric solutions for enterprise organizations, released a new marketing...
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Read ArticlePerkuto Launches New Methodology for Marketing Operations Leaders
SCORE Framework Addresses Needs of Marketo Users Montreal, Quebec ––October 10, 2019 –– Perkuto, a provider of Marketo-centric solutions for enterprise organizations, released a new marketing...
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Read ArticlePerkuto Receives Dual Marketo Certifications Acknowledging Service Quality, Expertise and Innovation
Perkuto Recognized by Adobe as a Specialized Partner for Marketo Engage and Launchpoint Technology Partner Montreal, Quebec — October 7, 2019 — Perkuto, provider of Marketo-centric solutions for...
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Read ArticlePerkuto Receives Dual Marketo Certifications Acknowledging Service Quality, Expertise and Innovation
Perkuto Recognized by Adobe as a Specialized Partner for Marketo Engage and Launchpoint Technology Partner Montreal, Quebec — October 7, 2019 — Perkuto, provider of Marketo-centric solutions for...
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Read ArticleSegmentation for Success
The Coffee MUG webinar held on October 30, 2019, featuring Elliott Lowe, Head of MarTech Operations at RingLead, and our own Solutions Architect, Lindsay Khan, discussing data as a foundation for...
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The advantages of working with a marketing automation agency?
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Read ArticleData as a Foundation for Growth
The Coffee MUG webinar held on October 16, 2019, featuring Elliott Lowe, Head of MarTech Operations at RingLead, and our own Director of Consulting Services Judi Cousineau, discussing data as a...
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Read ArticleData as a Foundation for Growth
The Coffee MUG webinar held on October 16, 2019, featuring Elliott Lowe, Head of MarTech Operations at RingLead, and our own Director of Consulting Services Judi Cousineau, discussing data as a...
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Read ArticlePerkuto Solves Complex Challenges Syncing Marketo to Microsoft Dynamics CRM
We all agree on the importance of syncing sales and marketing data, the insights gained and alignment it brings internally. But what happens when that sync goes awry? A quick search in the Marketo...
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Read ArticlePerkuto Solves Complex Challenges Syncing Marketo to Microsoft Dynamics CRM
We all agree on the importance of syncing sales and marketing data, the insights gained and alignment it brings internally. But what happens when that sync goes awry? A quick search in the Marketo...
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Read ArticleHealthy Work/Life Balance and Why It Matters
Did you know, 69% of job candidates will reconsider a job offer “if a company has a high turnover rate or if current employees seem burnt out?” (Hibob HR study, Aug 2019) Work/life balance has...
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Read ArticleHealthy Work/Life Balance and Why It Matters
Did you know, 69% of job candidates will reconsider a job offer “if a company has a high turnover rate or if current employees seem burnt out?” (Hibob HR study, Aug 2019) Work/life balance has...
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Read ArticleTop Marketers Gather to Discuss Marketing Operations Challenges and Innovations
Four-City Workshop Series on Rethinking Marketing Operations Across Digital Marketing and Beyond Addressing the biggest pain points for marketing operations professionals—ever-increasing...
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Read ArticleTop Marketers Gather to Discuss Marketing Operations Challenges and Innovations
Four-City Workshop Series on Rethinking Marketing Operations Across Digital Marketing and Beyond Addressing the biggest pain point for marketing operations professionals—ever-increasing workloads...
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Read ArticleTop Marketers Gather to Discuss Marketing Operations Challenges and Innovations
Four-City Workshop Series on Rethinking Marketing Operations Across Digital Marketing and Beyond Addressing the biggest pain point for marketing operations professionals—ever-increasing workloads...
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Read ArticleSub-Zero Integrates Adobe Analytics with Marketo to Enable Complex Lead Scoring
As the head of marketing operations, you’ve probably heard it all too often from your sales counterparts, “We need better leads!” Traditionally, the solution to improve lead quality is to adjust...
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Read ArticleSub-Zero Integrates Adobe Analytics with Marketo to Enable Complex Lead Scoring
As the head of marketing operations, you’ve probably heard it all too often from your sales counterparts, “We need better leads!” Traditionally, the solution to improve lead quality is to adjust...
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