Perkuto's Blog

A Font of Marketing Knowledge

  • How to Support Your Marketing Operations Team in 2021

    How to Support Your Marketing Operations Team in 2021

    I think we all agree, 2020 was a difficult year. Between the concerns of the pandemic, juggling remote learning responsibilities, and mounting political tensions, it was enough to make anyone...

    Read Article
  • The Night Before Marketo

    The Night Before Marketo

    T’was the night before Marketo, and I could sleep not. Not a creature was stirring, not even a bot. Please enjoy a fun, marketing operations twist on the holiday classic poem.

    Read Article
  • How to Use Emojis in Your Marketo Emails

    How to Use Emojis in Your Marketo Emails

    Emojis have permeated all aspects of the internet, cropping up in more and more B2B communications. As a Marketo user, the question often asked is, can you use emojis in your Marketo...

    Read Article
  • How 2020 Has Shaped the Need for Marketing Efficiency

    How 2020 Has Shaped the Need for Marketing Efficiency

    What a difference a few months and a major world event make. We started 2020 with a talent gap transitioning to hiring freezes. We’ve morphed from an ever-increasing flow of campaign requests to...

    Read Article
  • 2021 Forecast: Top Predictions for Marketing Operations

    2021 Forecast: Top Predictions for Marketing Operations

    It’s that time of year...time to put on your visionary hat and cast your marketing predictions for 2021. Of course, this year is a little more challenging to predict, especially coming off a year...

    Read Article
  • Perkuto Ranks No. 119 on the 2020 Growth List

    Perkuto Ranks No. 119 on the 2020 Growth List

    Canadian Business today ranked Perkuto No. 119 on the 32nd annual Growth List, the definitive ranking of Canada’s Fastest-Growing Companies. Produced by Canada’s premier business and current...

    Read Article
  • ×

    Subscribe to our blog!

    By submitting this form, you agree to our Privacy Policy.
    Thank you!
    Error - something went wrong!
  • Comparing Marketing Automation Platforms: Pardot vs. Marketo

    Comparing Marketing Automation Platforms: Pardot vs. Marketo

    A marketing automation platform is a big investment, not only in the software cost but the time and resources an organization will put into the implementation and ongoing maintenance, not to...

    Read Article
  • 4 Adjustments Marketing Operations Must Make For 2021

    4 Adjustments Marketing Operations Must Make For 2021

    Call it our “new normal” or call it a time of opportunity, but the bottom line is 2020 has changed how we must operate. Not all organizations (or marketing operations leaders) will survive; the...

    Read Article
  • 8 Reasons Why Marketing Automation Platforms Can Fail Marketers

    8 Reasons Why Marketing Automation Platforms Can Fail Marketers

    A desire to be more relevant— segmenting communications and delivering highly personalized customer experiences. A need to better utilize staff resources— gaining efficiencies by moving from...

    Read Article
  • The advantages of working with a marketing automation agency?

    Learn More
  • How to Avoid Unexpected Costs with Your Marketing Automation Platform

    How to Avoid Unexpected Costs with Your Marketing Automation Platform

    The business case for marketing automation is compelling— save time, qualify leads, build sales pipeline, and transition away from manual processes to automated ones— all to help your organization...

    Read Article
  • Is Your Marketing Automation Platform Impeding Your Growth?

    Is Your Marketing Automation Platform Impeding Your Growth?

    All organizations have the same desire: produce higher revenue and faster growth at a lower cost. Marketing automation helps achieve those objectives; however, many organizations struggle with...

    Read Article
  • Perkuto Launches Ready-to-Go Marketo Engage Framework

    Perkuto Launches Ready-to-Go Marketo Engage Framework

    Perkuto unveiled its SCORE Architecture today, consisting of pre-tested marketing operations acceleration programs. Capitalizing on Perkuto’s exclusive intellectual property and extensive work in...

    Read Article
  • Crisis Communications and Marketing Through a Pandemic: Insights from Higher Ed

    Crisis Communications and Marketing Through a Pandemic: Insights from Higher Ed

    After rapid transitions to online learning models and months of crisis communications, marketers in higher education are all ready for the pandemic to be over...though it’s unfortunately still...

    Read Article
  • Jeto.io Now Empowers Creative Marketers with New Email and Landing Pages Editor for Marketo Capabilities

    Jeto.io Now Empowers Creative Marketers with New Email and Landing Pages Editor for Marketo Capabilities

    Jeto.io, the leading campaign execution platform for Marketo, today announced the launch of a new feature: an email and landing pages layout editor. This layout editor gives marketers the freedom...

    Read Article
  • Help! I Just Inherited a Legacy Marketo Instance

    Help! I Just Inherited a Legacy Marketo Instance

    Every Marketo MOPS professional has a dream that one day he or she will be able to build a pristine, well-organized, optimized Marketo instance from scratch. The reality is, most seasoned MOPS...

    Read Article
  • Adobe Recognized as a Leader in 2020 Gartner CRM Lead Management Report

    Adobe Recognized as a Leader in 2020 Gartner CRM Lead Management Report

    In Gartner's 2020 Magic Quadrant for CRM Lead Management report, Adobe is recognized as a leader once again, positioning them the highest and furthest to the right in the report this year. The...

    Read Article
  • The Virtual Work Transition: What Every CEO Needs to Know

    The Virtual Work Transition: What Every CEO Needs to Know

    The allure of virtual work has been on the rise in recent years, for both employees and employers. Still, not every company with the capability to go remote has been keen to jump on board....

    Read Article
  • Marketo Release Power Tip: “Used By” Export in Field Management

    Marketo Release Power Tip: “Used By” Export in Field Management

    Fellow data nerds: sharpen your pencils and listen up, because this update is one to get excited about! Marketo’s July 2020 release note featured a “Used By” export in field management, and for...

    Read Article
  • MOPS for the Win: Championing Complex Campaigns

    MOPS for the Win: Championing Complex Campaigns

    Wouldn’t it be nice if campaigns always ran according to plan? Whether it’s the first time integrating a new component, navigating multiple layers of approvals, the sheer volume of campaigns...

    Read Article
  • LGPD…Not Another Privacy Legislation

    LGPD…Not Another Privacy Legislation

    Another year, another player in the consumer privacy game. This August, Brazil will add itself to the list of countries protecting their consumers with privacy legislation. This new legislation...

    Read Article
  • loading
    Loading More...