Perkuto's Blog

After rapid transitions to online learning models and months of crisis communications, marketers in higher education are all ready for the pandemic to be over...though it’s unfortunately still...

Jeto.io, the leading campaign execution platform for Marketo, today announced the launch of a new feature: an email and landing pages layout editor. This layout editor gives marketers the freedom...

Every Marketo MOPS professional has a dream that one day he or she will be able to build a pristine, well-organized, optimized Marketo instance from scratch. The reality is, most seasoned MOPS...

In Gartner's 2020 Magic Quadrant for CRM Lead Management report, Adobe is recognized as a leader once again, positioning them the highest and furthest to the right in the report this year. The...

The allure of virtual work has been on the rise in recent years, for both employees and employers. Still, not every company with the capability to go remote has been keen to jump on board....

Fellow data nerds: sharpen your pencils and listen up, because this update is one to get excited about! Marketo’s July 2020 release note featured a “Used By” export in field management, and for...

Wouldn’t it be nice if campaigns always ran according to plan? Whether it’s the first time integrating a new component, navigating multiple layers of approvals, the sheer volume of campaigns...

Another year, another player in the consumer privacy game. This August, Brazil will add itself to the list of countries protecting their consumers with privacy legislation. This new legislation...

No one could have predicted the devastation of the COVID-19 pandemic, the drastic impact on business operating environments, or the resulting economic downturn. However, as Charles Swindoll so...

When you work in Marketo long enough, you’re bound to have had some “learning experiences” along the way. And even if you can’t think of a cringe-worthy past misstep, it’s often the case that we...

If you feel like you’re continually being asked to do more, you’re right— marketing operations teams are doing more now than a decade ago, and likely, with fewer resources. If we reflect back over...

Call it “Jumanji of 2020” or whatever you want, but the past few months have been...really weird. To say it’s been a lot of pressure for marketers is an understatement. Truth is, many of us are...

Perkuto, spécialiste de Marketo Engage pour les entreprises, a été récompensée pour ses efforts en milieu de travail grâce à la certification Meilleurs Lieux de Travail Québec (Great Place to...

Perkuto, provider of Marketo Engage solutions for enterprise organizations, has been recognized for its efforts in the workplace with a Great Place to Work® Quebec certification honor. With the...

Becoming familiar with frequent shifts has been one of the only constants of late. Almost 50% of marketing teams reported that they changed tactics amidst the pandemic, highlighting the importance...

“For some companies, marketing automation can end up li [...]

This cover article in CIO Review features our founde [...]

Feeling a bit maxed out from the ongoing crisis climate? We hear you...and feel it, too. It has been an extremely trying time on so many levels with work – and basic humanity as well. Between...

Montreal, Quebec –– June 4, 2020 –– Perkuto, provider o [...]

As we watch the heartbreaking headlines surrounding the senseless murder of George Floyd and protests escalating across the US, it’s a glaring reminder that even today, in 2020, inequalities still...