Perkuto's Blog
A Font of Marketing Knowledge
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Read ArticleThe Perkuto MarTech Mélange: Feel Something
Happy Saturday, readers! In this issue, we’ll tap into the emotional side of B2B marketing, will explore what makes up the foundation of a strong ABM strategy, will learn what research says works...
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Read ArticleAre You Getting Paid Enough? 2018 Martech Salary Survey Results
There’s no doubt that there’s increasing pressure on all roles within the marketing team—from the CMO all the way to the front-line folks who are managing the campaigns—to prove marketing’s value...
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Read ArticleOne Strike and You’re Out? Recovering from (and Avoiding!) Brand Mistakes
It happens to the best of us. No matter how hard we try to be perfect, all of our businesses are comprised of fallible human beings, and humans occasionally make mistakes. And smart marketers know...
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Read ArticleProve It: 3 Ways CMOs Show ROI as Budgets Decline
For many Marketing Directors and CMOs, the theme of 2018 thus far can be summed up in a two-word phrase: prove it. Have your team’s efforts had a meaningful, measurable impact on business...
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Read ArticleThe Perkuto MarTech Mélange: Data Driven Marketing
Good morning! In this issue, we’ll give tips on using data to drive your B2B marketing activities, will share the latest marketing automation spending findings from Forrester, will talk about why...
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Read ArticleThe Lighter Side of Marketo Summit
This was not my first year at Marketo Summit, but it was perhaps one of the more memorable ones. Amidst the many conference highlights—the keynote speakers, breakout sessions, Marketo product...
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Read ArticleIntroducing Jeto, an App That Allows You to Let Anyone Launch Campaigns, without Fear
Over the years of working with our clients, one of the challenges we’ve seen over and over again is that of scaling. Clients ask us all the time, how can we scale our marketing operations? What...
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Read ArticleThe Complete Guide to Product Updates from Marketo Summit 2018 and the Impact on Your Marketing Operations
It’s an annual tradition at Marketing Nation Summit for Marketo to announce new features and product updates. Similarly, Perkuto’s post-Summit practice is to provide a summary of the discussions...
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Read ArticleThe Perkuto MarTech Mélange: Super-CMOs
Welcome back from the Summit, readers. This Saturday, we’ll cover the skills it takes to be considered a super-CMO, will extol the virtues of awakening dormant customers, will explain why CMOs are...
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The advantages of working with a marketing automation agency?
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Read ArticleMeet Jeto
Meet the App That Lets Anyone Launch Marketo Campaigns, at Scale, with Zero Risk Perkuto to Demo Jeto Software at Marketo Marketing Nation Summit Marketers who want to launch more Marketo...
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Read ArticleThe Perkuto MarTech Mélange: Thinking out Loud
Happy pre-Summit weekend, readers! Today, we’ll talk about the mix of marketing temperaments and talents that make up a CMO’s dream team, will explore how marketers can tell if a vendor is...
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Read ArticleGDPR: Carpe Diem, Marketers - What a Difference a Day Makes
What a difference a day makes. In just 24 hours, the course of business can radically change. Two examples come immediately to mind, one from recent headlines and the other, (of course!) the...
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Read ArticlePerkuto People and Projects Named Revvie Finalists
As we’re busy getting ready for the Marketo Summit, we wanted to pause a quick moment and recognize that Perkuto people and projects have been named Marketo Revvie finalists this year: our own VP...
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Read ArticleThe Perkuto MarTech Mélange: Embrace the Day
Good morning, readers. In this week’s issue of the Mélange, we’ll discuss why it’s important to focus on the underlying humanity when stepping up our customer experience efforts, will explain why...
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Read ArticleThe Ultimate Grand Prize at Marketo Summit
We all know, Marketo Summit is a big event—there’s no better place to learn what’s new in marketing automation, talk shop and compare notes with your peers than at Summit. But this year, there’s...
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Read ArticleThe Perkuto MarTech Mélange: Focus Factor
Another happy Saturday to you! Today, we’ll talk about how CMOs can better focus on what really matters, will explore the steps necessary to providing a stellar CX experience, will learn why our...
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Read ArticleThe Perkuto MarTech Mélange: Flexibility Works
Good morning, loyal readers. Today, we’ll explore the top traits that successful Customer Experience Leaders share, will discover how to separate the “must haves” from the “can live withouts” when...
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Read ArticleThe Perkuto MarTech Mélange: Ever-Changing CMOs
Thank you for joining us today as we bid farewell to March, Mélange readers. In this week’s post, we’ll learn why one author suggests that CMOs must become as adaptable as chameleons unless they...
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Read ArticleWho Doesn’t Love a Good #GDPR Chuckle?
Marketers, how are you holding up? Are you keeping your chin up as you continue to plug along in your GDPR preparations? I’m right there with you—I know the path to GDPR compliance has not been an...
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Read ArticleThe Perkuto MarTech Mélange: Marketing Silos
Greetings, readers! In this week’s Mélange, we’ll talk about what may really be to blame for your underwhelming website customer experience, will learn tips for repurposing lead gen strategies...
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