Perkuto's Blog

It can be challenging to orchestrate campaigns whether you’re a large enterprise organization, a high-growth start-up, or a hybrid of the two. It goes without saying that marketing operations...

In 2020, Newsela made the decision to invest deeper in their daily email by selecting Workato as their tool of choice, the leading integration-led automation platform. As a Workato partner,...

Leverage Perkuto's CRISP Framework to define and evaluate the work your teams are doing, synthesize them into initiatives, prioritize which improvements you are going to work on, and then...

Perkuto Expands Marketing Automation Consulting to Incl

All marketing operations professionals know the investment they’ve made in Marketo is just a starting point. There’s always more to learn, more tech to integrate with Marketo, more ways to realize...

Great Place to Work Institute Canada conducted a thorough, independent analysis of Canadian employers, anonymously surveying Perkuto employees about their workplace experience. Only companies...

From a new Marketo project to shoring up your marketing operations processes, every initiative involves change. And somebody has to keep both the project pacing accordingly and the people moving...

We won’t lie; the Definition stage is time-consuming and one of the most involved phases of our Marketo Value Realization cycle. All the planning and decisions about how your solution will be...

Unless tech solutions solve business challenges, they are meaningless. If you want to accelerate the value of your Marketo investment, start by aligning to specific business objectives. In this...

While all organizations seek to maximize the full value of their marketing automation investment, they often fall short. The gaps typically occur in understanding the individual stages of value...

Did you know that 70% of business transformations fail, even if they have a change management plan? We asked the question, "Why is that?" Far too many organizations talk about change management...

If you communicate with a global audience, formatting dates in a way that’s appropriate for the recipient’s language and location can be a big challenge. Different locales order the elements of...

Did you catch Marketo’s announcement about the upcoming changes to Design Studio URLs? Or better yet, do you know the impact it will have on your organization? In case you missed the official...

I think we all agree, 2020 was a difficult year. Between the concerns of the pandemic, juggling remote learning responsibilities, and mounting political tensions, it was enough to make anyone...

Emojis have permeated all aspects of the internet, cropping up in more and more B2B communications. As a Marketo user, the question often asked is, can you use emojis in your Marketo...

What a difference a few months and a major world event make. We started 2020 with a talent gap transitioning to hiring freezes. We’ve morphed from an ever-increasing flow of campaign requests to...

It’s that time of year...time to put on your visionary hat and cast your marketing predictions for 2021. Of course, this year is a little more challenging to predict, especially coming off a year...

Canadian Business today ranked Perkuto No. 119 on the 32nd annual Growth List, the definitive ranking of Canada’s Fastest-Growing Companies. Produced by Canada’s premier business and current...

A marketing automation platform is a big investment, not only in the software cost but the time and resources an organization will put into the implementation and ongoing maintenance, not to...