Perkuto's Blog

A Font of Marketing Knowledge

  • Crisis Communications and Marketing Through a Pandemic: Insights from Higher Ed

    Crisis Communications and Marketing Through a Pandemic: Insights from Higher Ed

    After rapid transitions to online learning models and months of crisis communications, marketers in higher education are all ready for the pandemic to be over...though it’s unfortunately still...

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  • Jeto.io Now Empowers Creative Marketers with New Email and Landing Pages Editor for Marketo Capabilities

    Jeto.io Now Empowers Creative Marketers with New Email and Landing Pages Editor for Marketo Capabilities

    Jeto.io, the leading campaign execution platform for Marketo, today announced the launch of a new feature: an email and landing pages layout editor. This layout editor gives marketers the freedom...

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  • Help! I Just Inherited a Legacy Marketo Instance

    Help! I Just Inherited a Legacy Marketo Instance

    Every Marketo MOPS professional has a dream that one day he or she will be able to build a pristine, well-organized, optimized Marketo instance from scratch. The reality is, most seasoned MOPS...

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  • Adobe Recognized as a Leader in 2020 Gartner CRM Lead Management Report

    Adobe Recognized as a Leader in 2020 Gartner CRM Lead Management Report

    In Gartner's 2020 Magic Quadrant for CRM Lead Management report, Adobe is recognized as a leader once again, positioning them the highest and furthest to the right in the report this year. The...

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  • The Virtual Work Transition: What Every CEO Needs to Know

    The Virtual Work Transition: What Every CEO Needs to Know

    The allure of virtual work has been on the rise in recent years, for both employees and employers. Still, not every company with the capability to go remote has been keen to jump on board....

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  • Marketo Release Power Tip: “Used By” Export in Field Management

    Marketo Release Power Tip: “Used By” Export in Field Management

    Fellow data nerds: sharpen your pencils and listen up, because this update is one to get excited about! Marketo’s July 2020 release note featured a “Used By” export in field management, and for...

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  • MOPS for the Win: Championing Complex Campaigns

    MOPS for the Win: Championing Complex Campaigns

    Wouldn’t it be nice if campaigns always ran according to plan? Whether it’s the first time integrating a new component, navigating multiple layers of approvals, the sheer volume of campaigns...

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  • LGPD…Not Another Privacy Legislation

    LGPD…Not Another Privacy Legislation

    Another year, another player in the consumer privacy game. This August, Brazil will add itself to the list of countries protecting their consumers with privacy legislation. This new legislation...

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  • Creating MOPS Stability to Navigate the Unexpected

    Creating MOPS Stability to Navigate the Unexpected

    No one could have predicted the devastation of the COVID-19 pandemic, the drastic impact on business operating environments, or the resulting economic downturn. However, as Charles Swindoll so...

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  • The advantages of working with a marketing automation agency?

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  • Perkuto Proverbs for Marketing Operations

    Perkuto Proverbs for Marketing Operations

    When you work in Marketo long enough, you’re bound to have had some “learning experiences” along the way. And even if you can’t think of a cringe-worthy past misstep, it’s often the case that we...

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  • The Ongoing Transformation of Marketing Operations — And What It Means For Your Team

    The Ongoing Transformation of Marketing Operations — And What It Means For Your Team

    If you feel like you’re continually being asked to do more, you’re right— marketing operations teams are doing more now than a decade ago, and likely, with fewer resources. If we reflect back over...

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  • Combating MOPS Crisis Fatigue: The 7 Types of Rest We Need

    Combating MOPS Crisis Fatigue: The 7 Types of Rest We Need

    Call it “Jumanji of 2020” or whatever you want, but the past few months have been...really weird. To say it’s been a lot of pressure for marketers is an understatement. Truth is, many of us are...

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  • Perkuto certifié comme l’un des Meilleurs Lieux de Travail au Québec

    Perkuto certifié comme l’un des Meilleurs Lieux de Travail au Québec

    Perkuto, spécialiste de Marketo Engage pour les entreprises, a été récompensée pour ses efforts en milieu de travail grâce à la certification Meilleurs Lieux de Travail Québec (Great Place to...

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  • Perkuto Certified As A Great Place To Work® In Quebec

    Perkuto Certified As A Great Place To Work® In Quebec

    Perkuto, provider of Marketo Engage solutions for enterprise organizations, has been recognized for its efforts in the workplace with a Great Place to Work® Quebec certification honor. With the...

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  • Centralization vs. Decentralization: Why You Need A Hybrid Model More Now Than Ever

    Centralization vs. Decentralization: Why You Need A Hybrid Model More Now Than Ever

    Becoming familiar with frequent shifts has been one of the only constants of late. Almost 50% of marketing teams reported that they changed tactics amidst the pandemic, highlighting the importance...

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  • 3 Ways to Maximize Your Marketo Investment

    3 Ways to Maximize Your Marketo Investment

    “For some companies, marketing automation can end up li [...]

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  • Reshaping the Rhythm of Marketing Operations

    Reshaping the Rhythm of Marketing Operations

    This cover article in CIO Review features our founde [...]

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  • The Marketing Operations Silver Lining of COVID-19

    The Marketing Operations Silver Lining of COVID-19

    Feeling a bit maxed out from the ongoing crisis climate? We hear you...and feel it, too. It has been an extremely trying time on so many levels with work – and basic humanity as well. Between...

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  • Perkuto Recognized as a Top Adobe Provider

    Perkuto Recognized as a Top Adobe Provider

    Montreal, Quebec –– June 4, 2020 –– Perkuto, provider o [...]

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  • Fostering an Environment of Diversity and Inclusivity

    Fostering an Environment of Diversity and Inclusivity

    As we watch the heartbreaking headlines surrounding the senseless murder of George Floyd and protests escalating across the US, it’s a glaring reminder that even today, in 2020, inequalities still...

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