Perkuto's Blog

A Font of Marketing Knowledge

  • Avoiding Burnout: When Job Stress Takes Its Toll

    Avoiding Burnout: When Job Stress Takes Its Toll

    Burnout is a word that’s been part of our lexicon for decades. It’s a word that’s tossed around a lot—so much, in fact, that its meaning, and the legitimacy of what is recognized as an actual...

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  • Communications Falling Flat? Improve Your Impact with Marketo Segmentation

    Communications Falling Flat? Improve Your Impact with Marketo Segmentation

    Google the phrase “break through the noise” and it generates over 573,000,000 results. Obviously, a topic that’s top of mind for many marketers, amidst the ongoing quest to boost open rates and...

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  • 5 Tips for Turning Your Marketing Data into Actionable Insights

    5 Tips for Turning Your Marketing Data into Actionable Insights

    If we were to alter Samuel Taylor Coleridge’s famous line from “The Rime of the Ancient Mariner” to describe marketing data collection practices, it would probably sound something like this: “Data...

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  • 5 Tips for Turning Your Marketing Data into Actionable Insights

    5 Tips for Turning Your Marketing Data into Actionable Insights

    If we were to alter Samuel Taylor Coleridge’s famous line from “The Rime of the Ancient Mariner” to describe marketing data collection practices, it would probably sound something like this: “Data...

    Read Article
  • Perkuto Launches New Methodology for Marketing Operations Leaders

    Perkuto Launches New Methodology for Marketing Operations Leaders

    SCORE Framework Addresses Needs of Marketo Users Montreal, Quebec ––October 10, 2019 –– Perkuto, a provider of Marketo-centric solutions for enterprise organizations, released a new marketing...

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  • Perkuto Launches New Methodology for Marketing Operations Leaders

    Perkuto Launches New Methodology for Marketing Operations Leaders

    SCORE Framework Addresses Needs of Marketo Users Montreal, Quebec ––October 10, 2019 –– Perkuto, a provider of Marketo-centric solutions for enterprise organizations, released a new marketing...

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  • Perkuto Receives Dual Marketo Certifications Acknowledging Service Quality, Expertise and Innovation

    Perkuto Receives Dual Marketo Certifications Acknowledging Service Quality, Expertise and Innovation

    Perkuto Recognized by Adobe as a Specialized Partner for Marketo Engage and Launchpoint Technology Partner Montreal, Quebec — October 7, 2019 — Perkuto, provider of Marketo-centric solutions for...

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  • Perkuto Receives Dual Marketo Certifications Acknowledging Service Quality, Expertise and Innovation

    Perkuto Receives Dual Marketo Certifications Acknowledging Service Quality, Expertise and Innovation

    Perkuto Recognized by Adobe as a Specialized Partner for Marketo Engage and Launchpoint Technology Partner Montreal, Quebec — October 7, 2019 — Perkuto, provider of Marketo-centric solutions for...

    Read Article
  • Segmentation for Success

    Segmentation for Success

    The Coffee MUG webinar held on October 30, 2019, featuring Elliott Lowe, Head of MarTech Operations at RingLead, and our own Solutions Architect, Lindsay Khan, discussing data as a foundation for...

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  • The advantages of working with a marketing automation agency?

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  • Data as a Foundation for Growth

    Data as a Foundation for Growth

    The Coffee MUG webinar held on October 16, 2019, featuring Elliott Lowe, Head of MarTech Operations at RingLead, and our own Director of Consulting Services Judi Cousineau, discussing data as a...

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  • Data as a Foundation for Growth

    Data as a Foundation for Growth

    The Coffee MUG webinar held on October 16, 2019, featuring Elliott Lowe, Head of MarTech Operations at RingLead, and our own Director of Consulting Services Judi Cousineau, discussing data as a...

    Read Article
  • Perkuto Solves Complex Challenges Syncing Marketo to Microsoft Dynamics CRM

    Perkuto Solves Complex Challenges Syncing Marketo to Microsoft Dynamics CRM

    We all agree on the importance of syncing sales and marketing data, the insights gained and alignment it brings internally. But what happens when that sync goes awry? A quick search in the Marketo...

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  • Perkuto Solves Complex Challenges Syncing Marketo to Microsoft Dynamics CRM

    Perkuto Solves Complex Challenges Syncing Marketo to Microsoft Dynamics CRM

    We all agree on the importance of syncing sales and marketing data, the insights gained and alignment it brings internally. But what happens when that sync goes awry? A quick search in the Marketo...

    Read Article
  • Healthy Work/Life Balance and Why It Matters

    Healthy Work/Life Balance and Why It Matters

    Did you know, 69% of job candidates will reconsider a job offer “if a company has a high turnover rate or if current employees seem burnt out?” (Hibob HR study, Aug 2019) Work/life balance has...

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  • Healthy Work/Life Balance and Why It Matters

    Healthy Work/Life Balance and Why It Matters

    Did you know, 69% of job candidates will reconsider a job offer “if a company has a high turnover rate or if current employees seem burnt out?” (Hibob HR study, Aug 2019) Work/life balance has...

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  • Top Marketers Gather to Discuss Marketing Operations Challenges and Innovations

    Top Marketers Gather to Discuss Marketing Operations Challenges and Innovations

    Four-City Workshop Series on Rethinking Marketing Operations Across Digital Marketing and Beyond Addressing the biggest pain points for marketing operations professionals—ever-increasing...

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  • Top Marketers Gather to Discuss Marketing Operations Challenges and Innovations

    Top Marketers Gather to Discuss Marketing Operations Challenges and Innovations

    Four-City Workshop Series on Rethinking Marketing Operations Across Digital Marketing and Beyond Addressing the biggest pain point for marketing operations professionals—ever-increasing workloads...

    Read Article
  • Top Marketers Gather to Discuss Marketing Operations Challenges and Innovations

    Top Marketers Gather to Discuss Marketing Operations Challenges and Innovations

    Four-City Workshop Series on Rethinking Marketing Operations Across Digital Marketing and Beyond Addressing the biggest pain point for marketing operations professionals—ever-increasing workloads...

    Read Article
  • Sub-Zero Integrates Adobe Analytics with Marketo to Enable Complex Lead Scoring

    Sub-Zero Integrates Adobe Analytics with Marketo to Enable Complex Lead Scoring

    As the head of marketing operations, you’ve probably heard it all too often from your sales counterparts, “We need better leads!”  Traditionally, the solution to improve lead quality is to adjust...

    Read Article
  • Sub-Zero Integrates Adobe Analytics with Marketo to Enable Complex Lead Scoring

    Sub-Zero Integrates Adobe Analytics with Marketo to Enable Complex Lead Scoring

    As the head of marketing operations, you’ve probably heard it all too often from your sales counterparts, “We need better leads!”  Traditionally, the solution to improve lead quality is to adjust...

    Read Article
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