Perkuto's Blog

A Font of Marketing Knowledge

  • The Perkuto Martech Mélange: Rocket Science

    The Perkuto Martech Mélange: Rocket Science

    Good morning, Mélange fans! Today, we’ll talk about different ways that you can boost your content marketing efforts, will learn about the confusion in the industry between artificial intelligence...

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  • GDPRn’t We Done with This? An Update on GDPR

    GDPRn’t We Done with This? An Update on GDPR

    Just when you thought the topic of GDPR might settle down, it’s still hot news. A little more than a month after the enforcement date, big names are reported for compliance violations, major US...

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  • The Perkuto Martech Mélange: Windows of Opportunity

    The Perkuto Martech Mélange: Windows of Opportunity

    Good morning, Mélange fans! Today, we’ll tell you how the broken windows theory of policing applies to customer experience, will talk about ways that social can help improve your B2B’s overall...

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  • Which Attribution Model Is Right for You?

    Which Attribution Model Is Right for You?

    Sometimes I think asking, “Which attribution model do you prefer and why?” would be a great (marketing) conversation starter. From single-touch to complex regression-based analysis, some marketers...

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  • Perkuto Saves Euromonitor Hundreds of Marketing Hours

    Perkuto Saves Euromonitor Hundreds of Marketing Hours

    Lauren Beth, Euromonitor International’s Global Communications Director, knew that her global market research company’s use of Marketo was fairly advanced within the larger Marketo community. With...

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  • Cheat Sheet for Convincing Your Boss (and Your Boss’s Boss)

    Cheat Sheet for Convincing Your Boss (and Your Boss’s Boss)

    So you know that bringing in martech services is a not just a smart move–it’s a necessity if you want to compete. But what’s the best way to present your case to your your CMO, or to help your CMO...

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  • The Perkuto Martech Mélange: California Dreamin’

    The Perkuto Martech Mélange: California Dreamin’

    Greetings on this final Saturday in June, readers. In this issue, we’ll talk about California legislation that may impact the way your business handles customer data, will explore ways to tap into...

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  • 7 Things Every Marketer Needs to Know about AI

    7 Things Every Marketer Needs to Know about AI

    You can’t turn around these days without hearing about artificial intelligence or AI. And while there is certainly a ton of hype around AI, there’s no denying that more artificial intelligence,...

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  • 7 Questions Every CMO Needs to Ask Themselves…and Their AI Vendor

    7 Questions Every CMO Needs to Ask Themselves…and Their AI Vendor

    Everywhere we turn, CMOs and marketing leaders are inundated with news and info about AI; in fact, according to Gartner, there are more than 1,000 companies that are either AI vendors or employ AI...

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  • The advantages of working with a marketing automation agency?

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  • The Perkuto Martech Mélange: On the Radar

    The Perkuto Martech Mélange: On the Radar

    Happy Saturday, loyal readers. In this issue, we’ll explore a few high-value account-based marketing tactics, will find out what one survey says is the number one data challenge among companies,...

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  • Perkuto Helps TELUS Health Improve Campaign Results from 3% to 20%

    Perkuto Helps TELUS Health Improve Campaign Results from 3% to 20%

    Marie-Claire Charlton, senior marketing manager at TELUS Health, knew that she was going to need a little help building automation programs to help her track and segment utilization patterns. “Our...

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  • Reporting and Attribution in Marketo: Comparing Your Options

    Reporting and Attribution in Marketo: Comparing Your Options

    Attribution tools are to a marketer what a compass is to a hiker—both provide direction in your journey and guide your next steps. We’re familiar with current Marketo compasses but now Marketo has...

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  • The Perkuto Martech Mélange: Shop Smart

    The Perkuto Martech Mélange: Shop Smart

    Good morning readers! In this issue, we’ll talk about a new study on what stresses out online shoppers, will explore the advice that one CEO has for finding the best CMO for the job, will check in...

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  • Perkuto Helps Mendix Lift MQL to Opportunity Rate from 2% to 20%

    Perkuto Helps Mendix Lift MQL to Opportunity Rate from 2% to 20%

    Anh Ly, who handles marketing operations for Mendix, was having difficulty getting her sales department a lead profile they could use; the feedback she received was that incomplete prospect...

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  • Attribution Advice from Bizible Visionaries

    Attribution Advice from Bizible Visionaries

    Turning “I’m frustrated” into “I’m empowered” is underlying the objective of embedding Bizible into Marketo. For marketers struggling with reporting and attribution, news of the merger was met...

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  • The Perkuto Martech Mélange: Fill the Pipeline

    The Perkuto Martech Mélange: Fill the Pipeline

    Good morning readers! In this issue, we’ll explore some demand generation tactics that will help you quickly fill your sales pipeline, will talk about the growing realm of voice-activated...

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  • Perkuto Boosts Integrative Therapeutics Leads from Zero to 100

    Perkuto Boosts Integrative Therapeutics Leads from Zero to 100

    Jason Raisleger, marketing automation specialist at Integrative Therapeutics, was facing several challenges. Not only was his team quite new to marketing automation in general, but they had just...

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  • Marketing Attribution: What It Is and How It Works

    Marketing Attribution: What It Is and How It Works

    If there’s one area marketers get hung up on more often than not, it’s reporting and attribution. From technology limitations to a lack of knowledge to an overwhelming amount of data,...

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  • Hire an Employee or Contract with a Consulting Firm? What to Consider

    Hire an Employee or Contract with a Consulting Firm? What to Consider

    As we reported earlier this year, data is playing an increasingly important role in marketing decisions, and marketing and martech salaries are on the rise—and it’s getting trickier to find...

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  • The Perkuto Martech Mélange: Cut to the Chase

    The Perkuto Martech Mélange: Cut to the Chase

    Welcome back, Mélange fans. In this issue, we’ll talk about why constantly chasing new customers may not be your best strategy, will find out the ways that marketing automation will NOT help your...

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