Is Your Marketing Automation Engaging?

June 29, 2017 Kelly Abner

engagement

Your marketing automation tool has a lot of features, but it has one goal: to engage your prospects – from the time they are captured, through opportunity, and after. But are you using it in the best way? Does your lead scoring work? Is nurturing moving people down the funnel? Are your emails and landing pages responsive to all devices and sizes? Is your marketing automation platform engaging your prospects?

You know your marketing automation platform is engaging your prospects when:

  1. Your campaigns integrate multiple channels, including emails, social media, and retargeting.
  2. Your marketing has blossomed from creating display ads and datasheets to a fully-realized member of the revenue team.
  3. The personas you spit-balled at first are proven to be on target.
  4. You can watch your KPIs increase in your dashboards.

Is Your Marketing Engaging?

Take the Engagement Marketing Maturity Model (EM3), a fast and easy self-assessment to measure your marketing team on their use of your marketing platform. Answer a few questions and discover your level of engagement in five different dimensions.

EM3 Results are rendered as engagement stages using the acronym PACE:

  • Passive
  • Active
  • Coordinated
  • Engaging

Results also include tips and benefits to increasing your PACE. So set your PACE of engagement marketing. Take the EM3 now.

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