Are Your People & Processes Setting the PACE of Engagement?

June 22, 2017 Kelly Abner

The goal of marketing – whether it’s focused on demand gen, account based, or revenue – is engagement. Getting prospects engaged at every level helps move them closer to a sale. It’s imperative that your marketing is moving in the same direction. But is your team setting the pace?

Four ways to help your people and processes increase your pace of engagement:

  1. Track time spent on campaign or task delivery to determine which tasks take the most time but add the least value
  2. Unveil those processes that are bottlenecks and consider leveraging an outside source of skills to assist with delivery and alignment
  3. Consider where you should centralize or decentralize marketing functions
  4. Relieve your team from “the clutter” and encourage a more productive environment

What is your team’s current pace of engagement?

Take the Engagement Marketing Maturity Model (EM3), a fast and easy tool that allows you to self-assess your marketing team on their marketing processes. 

EM3 Results are rendered as engagement stages using the acronym PACE:

  • Passive
  • Active
  • Coordinated
  • Engaging

Results also include tips and benefits to increasing your PACE. So set your PACE of engagement marketing. Take the EM3 now.

The post Are Your People & Processes Setting the PACE of Engagement? appeared first on Perkuto.

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