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  • Measuring your Customer’s Engagement Journey

    Measuring your Customer’s Engagement Journey

    Continuing on our metaphor of a roadtrip across America, how do you gauge the success of your trip? Some people just want to get to the end, while others savor the journey. Are you looking for...

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  • Bureau à louer dans le Mile End – Office Space in the Mile End

    Bureau à louer dans le Mile End – Office Space in the Mile End

    5455 AVENUE DE GASPÉ, MONTRÉAL Le complexe de Gaspé est un immeuble situé au coeur du quartier Mile-End Un quartier recherché reconnu pour accueillir plusieurs entreprises oeuvrant dans le...

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  • Engagement Marketing – Personalizing the Customer Journey

    Engagement Marketing – Personalizing the Customer Journey

    You’re planning a roadtrip across America, starting in San Diego and ending in Boston. You have a little time, so you want to see a lot of different things: the Grand Canyon in Arizona, Mount...

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  • How good is your engagement marketing?

    Assess your PACE
  • Your MarTech Stack – The Right Ingredients to Stir Up Engagement?

    Your MarTech Stack – The Right Ingredients to Stir Up Engagement?

    If you’re a cook or baker – or a Blue Apron aficionado – you have run into those recipes that just don’t quite work for you. You add ingredients and spices to make it taste right, basically...

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  • Is Your Marketing Automation Engaging?

    Is Your Marketing Automation Engaging?

    Your marketing automation tool has a lot of features, but it has one goal: to engage your prospects – from the time they are captured, through opportunity, and after. But are you using it in the...

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  • Are Your People & Processes Setting the PACE of Engagement?

    Are Your People & Processes Setting the PACE of Engagement?

    The goal of marketing – whether it’s focused on demand gen, account based, or revenue – is engagement. Getting prospects engaged at every level helps move them closer to a sale. It’s imperative...

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  • Dealing with Plain-Text Email Recipients

    Dealing with Plain-Text Email Recipients

    Lindsay Khan, Ashley Gordon and Caryl Mostacho, all Senior Consultants at Perkuto, responded to user questions during Perkuto Public Office Hour. Amarjit asked them how to manage plain text...

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  • Dealing with Duplicated Leads During SFDC to Marketo Sync

    Dealing with Duplicated Leads During SFDC to Marketo Sync

    During a recent Office Hour webinar, the Perkuto team was asked:“When we upload lists in Marketo, does it not check to see if an email already exists? Could it allow duplicate records to be...

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  • Best Practices for Setting up Lead Scoring in Marketo

    During Perkuto’s Public Office Hour, Senior Consultants Lindsay Khan, Ashley Gordon, and Caryl Mostacho were asked about the current best practices for setting up lead scoring in Marketo.  Lead...

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  • The advantages of working with a marketing automation agency?

    Learn More
  • How Perkuto & Uberflip Migrated from Hubspot to Marketo in Three Weeks

    How Perkuto & Uberflip Migrated from Hubspot to Marketo in Three Weeks

    ChallengeUberflip is a platform for marketers to create, manage, and optimize content experiences, so that content can be fully leveraged by all company stakeholders at every stage of the buyer...

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  • Centralized Programs for Lead Source and UTM Tracking

    Centralized Programs for Lead Source and UTM Tracking

    In a recent Office Hour session, the Perkuto team was asked about having a centralized program for lead source tracking and multi-touch UTM tracking. Lead Source TrackingFirst, Justin Norris,...

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  • Tips and Ideas for Using Webhooks

    Tips and Ideas for Using Webhooks

    If you’re ready to unlock one of the most powerful tools in the Launch Point Ecosystem, start integrating webhooks. Webhooks are a data interaction tool that gives marketers the power to create...

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  • The Complete Guide to Marketo Roadmap Features from Summit 2017

    The Complete Guide to Marketo Roadmap Features from Summit 2017

    Another year, another Marketo Summit in the books. And like last year, Cheryl Chavez and her team dropped some significant product updates and new features to the delight of both new and...

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  • Set Your Team Up for Success With Data Governance (Webinar)

    Set Your Team Up for Success With Data Governance (Webinar)

    In a data-driven world, you want to make sure that the information in your database is reliable. There are many external factors that play a role in maintaining dependable data, and it all stems...

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  • Introducing the Engagement Marketing Maturity Model – EM3 by Perkuto

    Introducing the Engagement Marketing Maturity Model – EM3 by Perkuto

    We are very excited to announce that we’ve launched the Engagement Marketing Maturity Model – or EM3 as we like to call it. The EM3 is an assessment tool consisting of a few questions on each of...

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  • How To Build An In-Email Survey In Marketo

    How To Build An In-Email Survey In Marketo

    One of the most effective ways to disseminate a survey is using email; the process rarely changes, send a mass mailer out to your database, directing them to a landing page with a form, and based...

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  • Best Practices for Responsive Landing Page Design

    Best Practices for Responsive Landing Page Design

    Responsive web design is the concept of developing a landing page with a multi-device friendly approach. The goal of a responsive landing page is that the  layout of your pages change according to...

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  • The Ultimate Marketing Nation Summit Survival Kit

    The Ultimate Marketing Nation Summit Survival Kit

    We’re at t-1 week until the Marketing Nation Summit 2016 and it’s time to start thinking about what to pack -- I’m not talking basics, like toiletries and socks, rather conference essentials...

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  • 5 Tips for Wonderful Webinars

    5 Tips for Wonderful Webinars

    Webinars are a great marketing tool, allowing you to connect with your audience without requiring travel or significant financial investment. Webinars provide you with a stage to demonstrate your...

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  • Six Tips to Get the Most Out of Your First Marketo Summit

    Six Tips to Get the Most Out of Your First Marketo Summit

    2014 was my first trip to the Marketo Summit – and it did not disappoint! The Summit had some of the best keynote presentations I’ve ever attended, and the skills that I acquired were extremely...

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