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Preparing for GDPR: It’s Not Marketing’s Job…or Is It?
Preparing for GDPR: It’s Not Marketing’s Job…or Is It?

 “GDPR:” you’ve heard the term repeatedly and know you ought to deal with it. But you’re also wondering, do...

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How to Avoid a €20 Million Mistake with your Data
How to Avoid a €20 Million Mistake with your Data

At some point in our careers, we’ve all had a data mishap. A colleague recently shared a direct mail promot...