Justin Norris

  • How to Control Order of Operations in Marketo

    How to Control Order of Operations in Marketo

    If you spend significant time building in Marketo, you will very likely encounter scenarios where things don’t happen the way you’d expect. For example, you may have two different Smart Campaigns...

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  • Marketo Email Tips: Localize Dates Like Magic with Velocity

    Marketo Email Tips: Localize Dates Like Magic with Velocity

    If you communicate with a global audience, formatting dates in a way that’s appropriate for the recipient’s language and location can be a big challenge. Different locales order the elements of...

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  • Complete Guide to Marketo Engage Product Updates from Adobe Summit 2020

    Complete Guide to Marketo Engage Product Updates from Adobe Summit 2020

    Although the world around us seems to be changing on a near-daily basis, this year’s Marketo Engage feature announcements at Adobe Summit have strong continuity with announcements from last year....

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  • Guide to Marketo Product Updates from Adobe Summit 2019

    Guide to Marketo Product Updates from Adobe Summit 2019

    This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a...

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  • Turning Attribution Data into Actionable Insights

    Turning Attribution Data into Actionable Insights

    I recently came across a staggering statistic: 58% of marketers rate their ability to measure and analyze marketing performance as “needs improvement or worse.” (2018 Marketing Measurement &...

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  • Is Your Organization Ready for an Advanced Attribution Tool?

    Is Your Organization Ready for an Advanced Attribution Tool?

    Ten instances of Salesforce, eight instances of Marketo, and one giant, disparate hot mess. That’s how Brandon Isom, Director of Marketing Analytics at TIBCO, described his reporting and analytics...

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  • Which Attribution Model Is Right for You?

    Which Attribution Model Is Right for You?

    Sometimes I think asking, “Which attribution model do you prefer and why?” would be a great (marketing) conversation starter. From single-touch to complex regression-based analysis, some marketers...

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  • Reporting and Attribution in Marketo: Comparing Your Options

    Reporting and Attribution in Marketo: Comparing Your Options

    Attribution tools are to a marketer what a compass is to a hiker—both provide direction in your journey and guide your next steps. We’re familiar with current Marketo compasses but now Marketo has...

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  • Marketing Attribution: What It Is and How It Works

    Marketing Attribution: What It Is and How It Works

    If there’s one area marketers get hung up on more often than not, it’s reporting and attribution. From technology limitations to a lack of knowledge to an overwhelming amount of data,...

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  • The Complete Guide to Product Updates from Marketo Summit 2018 and the Impact on Your Marketing Operations

    The Complete Guide to Product Updates from Marketo Summit 2018 and the Impact on Your Marketing Operations

    It’s an annual tradition at Marketing Nation Summit for Marketo to announce new features and product updates. Similarly, Perkuto’s post-Summit practice is to provide a summary of the discussions...

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