Justin Norris

  • Turning Attribution Data into Actionable Insights

    Turning Attribution Data into Actionable Insights

    I recently came across a staggering statistic: 58% of marketers rate their ability to measure and analyze marketing performance as “needs improvement or worse.” (2018 Marketing Measurement &...

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  • Is Your Organization Ready for an Advanced Attribution Tool?

    Is Your Organization Ready for an Advanced Attribution Tool?

    Ten instances of Salesforce, eight instances of Marketo, and one giant, disparate hot mess. That’s how Brandon Isom, Director of Marketing Analytics at TIBCO, described his reporting and analytics...

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  • Which Attribution Model Is Right for You?

    Which Attribution Model Is Right for You?

    Sometimes I think asking, “Which attribution model do you prefer and why?” would be a great (marketing) conversation starter. From single-touch to complex regression-based analysis, some marketers...

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  • Reporting and Attribution in Marketo: Comparing Your Options

    Reporting and Attribution in Marketo: Comparing Your Options

    Attribution tools are to a marketer what a compass is to a hiker—both provide direction in your journey and guide your next steps. We’re familiar with current Marketo compasses but now Marketo has...

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  • Marketing Attribution: What It Is and How It Works

    Marketing Attribution: What It Is and How It Works

    If there’s one area marketers get hung up on more often than not, it’s reporting and attribution. From technology limitations to a lack of knowledge to an overwhelming amount of data,...

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  • The Complete Guide to Product Updates from Marketo Summit 2018 and the Impact on Your Marketing Operations

    The Complete Guide to Product Updates from Marketo Summit 2018 and the Impact on Your Marketing Operations

    It’s an annual tradition at Marketing Nation Summit for Marketo to announce new features and product updates. Similarly, Perkuto’s post-Summit practice is to provide a summary of the discussions...

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