The Hierarchy of Attribution - Slide Deck

August 13, 2018
Slide deck for Marketo User Group presentation by Perkuto Director of Consulting Carey Picklesimer, held on August 9, 2018.
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Marketing Attribution: What It Is and How It Works
Marketing Attribution: What It Is and How It Works

If there’s one area marketers get hung up on more often than not, it’s reporting and attribution. From tech...

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