Marketing Impact Talks - Leveraging Attribution for Better Results
Slide deck for the live events presented by Perkuto and Marketo held in Vancouver on October 23, 2018 and Calgary on October 24, 2018.
Other content in this Stream
Reporting and Attribution in Marketo: Comparing Your Options
Attribution tools are to a marketer what a compass is to a hiker—both provide direction in your journey and guide your next steps. We’re familiar with current Marketo compasses but now Marketo has...
Is Attribution the Key to Professional Success?
This post originally appeared on Marketo’s blog Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study, over 40% of CMO’s...
Turning Attribution Data into Actionable Insights
I recently came across a staggering statistic: 58% of marketers rate their ability to measure and analyze marketing performance as “needs improvement or worse.” (2018 Marketing Measurement &...
Which Attribution Model Is Right for You?
Sometimes I think asking, “Which attribution model do you prefer and why?” would be a great (marketing) conversation starter. From single-touch to complex regression-based analysis, some marketers...
Attribution Advice from Bizible Visionaries
Turning “I’m frustrated” into “I’m empowered” is underlying the objective of embedding Bizible into Marketo. For marketers struggling with reporting and attribution, news of the merger was met...
1:04:22Bizible Essentials for Marketo Users - Webinar Recording
Seasoned Marketo users have grown accustomed to tracking attribution using Marketo and Advanced Report Builder (formerly RCE). But with Marketo’s acquisition of Bizible, what exactly does that mean? H
Bizible Essentials for Marketo Users
Slide deck for Bizible Essentials for Marketo Users webinar held on July 10, 2018. Seasoned Marketo users have grown accustomed to tracking attribution using Marketo and Advanced Report Builder (for
Is Your Organization Ready for an Advanced Attribution Tool?
Ten instances of Salesforce, eight instances of Marketo, and one giant, disparate hot mess. That’s how Brandon Isom, Director of Marketing Analytics at TIBCO, described his reporting and analytics...
Marketing Attribution: What It Is and How It Works
If there’s one area marketers get hung up on more often than not, it’s reporting and attribution. From technology limitations to a lack of knowledge to an overwhelming amount of data,...
The Hierarchy of Attribution
Slide deck for Marketo User Group presentation by Perkuto Director of Consulting Carey Picklesimer, held on August 9, 2018.
Marketing Impact Talks - Leveraging Attribution for Better Results - Slide Deck (Montreal/Toronto)