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Attribution tools are to a marketer what a compass is to a hiker—both provide direction in your journey and guide your next steps. We’re familiar with current Marketo compasses but now Marketo has...

This post originally appeared on Marketo’s blog Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study, over 40% of CMO’s...

A recording of The Coffee MUG webinar held on August 14, 2019, featuring Lauren Alt, Manager of Demand Generation at Outreach sharing her attribution journey, and our very own Justin Norris, Director

Slide deck for the Coffee MUG webinar held on August 14, 2019, featuring Lauren Alt, Manager of Demand Generation at Outreach sharing her attribution journey, and our very own Justin Norris, Director

I recently came across a staggering statistic: 58% of marketers rate their ability to measure and analyze marketing performance as “needs improvement or worse.” (2018 Marketing Measurement &...

Sometimes I think asking, “Which attribution model do you prefer and why?” would be a great (marketing) conversation starter. From single-touch to complex regression-based analysis, some marketers...

Turning “I’m frustrated” into “I’m empowered” is underlying the objective of embedding Bizible into Marketo. For marketers struggling with reporting and attribution, news of the merger was met...

Seasoned Marketo users have grown accustomed to tracking attribution using Marketo and Advanced Report Builder (formerly RCE). But with Marketo’s acquisition of Bizible, what exactly does that mean? H

Slide deck for Bizible Essentials for Marketo Users webinar held on July 10, 2018. Seasoned Marketo users have grown accustomed to tracking attribution using Marketo and Advanced Report Builder (for

Ten instances of Salesforce, eight instances of Marketo, and one giant, disparate hot mess. That’s how Brandon Isom, Director of Marketing Analytics at TIBCO, described his reporting and analytics...

If there’s one area marketers get hung up on more often than not, it’s reporting and attribution. From technology limitations to a lack of knowledge to an overwhelming amount of data,...

Slide deck for Marketo User Group presentation by Perkuto Director of Consulting Carey Picklesimer, held on August 9, 2018.

Slide deck for the live event presented by Perkuto and Marketo held in New York City on May 9, 2019.

Slide deck for the live events presented by Perkuto and Marketo held in Montreal on October 11, 2018 and Toronto on October 18, 2018.