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Welcome to our Resources page! We hope you find something interesting to read, watch and share.

  • Elements of Scale: How Scalable Is Your Enterprise?

    Elements of Scale: How Scalable Is Your Enterprise?

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  • Improving Your Email Performance Checklist

    Improving Your Email Performance Checklist

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  • Strategies for Scaling Operations and Managing Your Digital Transformation

    Strategies for Scaling Operations and Managing Your Digital Transformation

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  • Get more Marketo & marketing best practices information

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  • Auditing Your Database Checklist

    Auditing Your Database Checklist

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  • Reporting, Attribution, and Analytics—Oh My! Webinar Recording42:45

    Reporting, Attribution, and Analytics—Oh My! Webinar Recording

    A recording of The Coffee MUG webinar held on August 14, 2019, featuring Lauren Alt, Manager of Demand Generation at Outreach sharing her attribution journey, and our very own Justin Norris, Director

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  • Reporting, Attribution, and Analytics—Oh My!

    Reporting, Attribution, and Analytics—Oh My!

    Slide deck for the Coffee MUG webinar held on August 14, 2019, featuring Lauren Alt, Manager of Demand Generation at Outreach sharing her attribution journey, and our very own Justin Norris, Director

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  • Marketing Impact Talks - Redefining Marketing Operations - Slide Deck

    Marketing Impact Talks - Redefining Marketing Operations - Slide Deck

    Slide deck for the live events presented by Perkuto, Adobe / Marketo, and Microsoft held in Montreal, New York City, Toronto, and Chicago in September-October, 2019.

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  • Digital Marketing Predictions: What 2019 Holds for Marketers, Consumers & Technology

    Digital Marketing Predictions: What 2019 Holds for Marketers, Consumers & Technology

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  • Reporting and Attribution in Marketo: Comparing Your Options

    Reporting and Attribution in Marketo: Comparing Your Options

    Attribution tools are to a marketer what a compass is to a hiker—both provide direction in your journey and guide your next steps. We’re familiar with current Marketo compasses but now Marketo has...

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  • Perkuto Helps TELUS Health Improve Campaign Results from 3% to 20%

    Perkuto Helps TELUS Health Improve Campaign Results from 3% to 20%

    Marie-Claire Charlton, senior marketing manager at TELUS Health, knew that she was going to need a little help building automation programs to help her track and segment utilization patterns. “Our...

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  • The advantages of working with a marketing automation agency?

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  • GDPR FAQ eBook- Legal Questions. Straightforward Answers.

    GDPR FAQ eBook- Legal Questions. Straightforward Answers.

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  • Turning Attribution Data into Actionable Insights

    Turning Attribution Data into Actionable Insights

    I recently came across a staggering statistic: 58% of marketers rate their ability to measure and analyze marketing performance as “needs improvement or worse.” (2018 Marketing Measurement &...

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  • Cheat Sheet for Convincing Your Boss (and Your Boss’s Boss)

    Cheat Sheet for Convincing Your Boss (and Your Boss’s Boss)

    So you know that bringing in martech services is a not just a smart move–it’s a necessity if you want to compete. But what’s the best way to present your case to your your CMO, or to help your CMO...

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  • The Art and Science of Marketing Attribution

    The Art and Science of Marketing Attribution

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  • Making the Most of Marketo Email Editor 2.0

    Making the Most of Marketo Email Editor 2.0

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  • Access our open source & in progress Marketo snippet

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  • Marketing Attribution: What It Is and How It Works

    Marketing Attribution: What It Is and How It Works

    If there’s one area marketers get hung up on more often than not, it’s reporting and attribution. From technology limitations to a lack of knowledge to an overwhelming amount of data,...

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  • 3 Tips for Microsoft Dynamics and Marketo Success

    3 Tips for Microsoft Dynamics and Marketo Success

    Don’t get me wrong—when I hear Microsoft Dynamics (DCRM) marketers express a bit of jealousy over marketers who are using Salesforce with their Marketo instances, I completely understand. I mean,...

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  • Upping Your Email Game - Webinar Recording55:58

    Upping Your Email Game - Webinar Recording

    A recording of The Coffee MUG webinar held on June 26, 2019, featuring John Thies, CEO and Co-Founder of Email on Acid, and Hilary German, Senior Marketing Automation Consultant at Perkuto, highlighti

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  • Upping Your Email Game - Slide Deck

    Upping Your Email Game - Slide Deck

    Slide deck for The Coffee MUG webinar held on June 26, 2019, featuring John Thies, CEO and Co-Founder of Email on Acid, and Hilary German, Senior Marketing Automation Consultant at Perkuto, highlighti

    View Presentation
  • Are You Getting Paid Enough? 2018 Martech Salary Survey Results

    Are You Getting Paid Enough? 2018 Martech Salary Survey Results

    There’s no doubt that there’s increasing pressure on all roles within the marketing team—from the CMO all the way to the front-line folks who are managing the campaigns—to prove marketing’s value...

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