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Welcome to our Resources page! We hope you find something interesting to read, watch and share.

  • Scalability Assessment: How Scalable Is Your Organization?

    Scalability Assessment: How Scalable Is Your Organization?

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  • Strategies for Scaling Operations and Managing Your Digital Transformation

    Strategies for Scaling Operations and Managing Your Digital Transformation

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  • Auditing Your Database Checklist

    Auditing Your Database Checklist

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  • Get more Marketo & marketing best practices information

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  • Digital Marketing Predictions: What 2019 Holds for Marketers, Consumers & Technology

    Digital Marketing Predictions: What 2019 Holds for Marketers, Consumers & Technology

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  • Reporting and Attribution in Marketo: Comparing Your Options

    Reporting and Attribution in Marketo: Comparing Your Options

    Attribution tools are to a marketer what a compass is to a hiker—both provide direction in your journey and guide your next steps. We’re familiar with current Marketo compasses but now Marketo has...

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  • Perkuto Helps TELUS Health Improve Campaign Results from 3% to 20%

    Perkuto Helps TELUS Health Improve Campaign Results from 3% to 20%

    Marie-Claire Charlton, senior marketing manager at TELUS Health, knew that she was going to need a little help building automation programs to help her track and segment utilization patterns. “Our...

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  • GDPR FAQ eBook- Legal Questions. Straightforward Answers.

    GDPR FAQ eBook- Legal Questions. Straightforward Answers.

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  • Turning Attribution Data into Actionable Insights

    Turning Attribution Data into Actionable Insights

    I recently came across a staggering statistic: 58% of marketers rate their ability to measure and analyze marketing performance as “needs improvement or worse.” (2018 Marketing Measurement &...

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  • Cheat Sheet for Convincing Your Boss (and Your Boss’s Boss)

    Cheat Sheet for Convincing Your Boss (and Your Boss’s Boss)

    So you know that bringing in martech services is a not just a smart move–it’s a necessity if you want to compete. But what’s the best way to present your case to your your CMO, or to help your CMO...

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  • The Art and Science of Marketing Attribution

    The Art and Science of Marketing Attribution

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  • The advantages of working with a marketing automation agency?

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  • Making the Most of Marketo Email Editor 2.0

    Making the Most of Marketo Email Editor 2.0

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  • Marketing Attribution: What It Is and How It Works

    Marketing Attribution: What It Is and How It Works

    If there’s one area marketers get hung up on more often than not, it’s reporting and attribution. From technology limitations to a lack of knowledge to an overwhelming amount of data,...

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  • 3 Tips for Microsoft Dynamics and Marketo Success

    3 Tips for Microsoft Dynamics and Marketo Success

    Don’t get me wrong—when I hear Microsoft Dynamics (DCRM) marketers express a bit of jealousy over marketers who are using Salesforce with their Marketo instances, I completely understand. I mean,...

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  • Are You Getting Paid Enough? 2018 Martech Salary Survey Results

    Are You Getting Paid Enough? 2018 Martech Salary Survey Results

    There’s no doubt that there’s increasing pressure on all roles within the marketing team—from the CMO all the way to the front-line folks who are managing the campaigns—to prove marketing’s value...

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  • Dumping Dead Data & Other Spring Cleaning for Marketo - Webinar Recording1:03:07

    Dumping Dead Data & Other Spring Cleaning for Marketo - Webinar Recording

    A recording of The Coffee MUG webinar held on March 13, 2019, featuring Elliot Lowe, Head of Marketing Technology and Marketing Operations at RingLead and Lindsay Khan, Solutions Archtect at Perkuto,

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  • Access our open source & in progress Marketo snippet

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  • Dumping Dead Data and Other Spring Cleaning for Marketo - Slide Deck

    Dumping Dead Data and Other Spring Cleaning for Marketo - Slide Deck

    Slide deck for the Coffee MUG webinar held on March 13, 2019, featuring Elliot Lowe, Head of Marketing Technology and Marketing Operations at RingLead and Lindsay Khan, Solutions Archtect at Perkuto,

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  • Scaling MOPS: The Struggle Is Real - Webinar Recording40:36

    Scaling MOPS: The Struggle Is Real - Webinar Recording

    A recording of The Coffee MUG webinar held on May 14, 2019, featuring Cyndi Marty, Digital Marketing Manager-CRM at Sub-Zero Group, Inc. and Alexandre Pelletier, CEO at Perkuto, highlighting Sub-Zero’

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  • Scaling MOPS - The Struggle Is Real - Slide Deck

    Scaling MOPS - The Struggle Is Real - Slide Deck

    Slide deck for The Coffee MUG webinar held on May 14, 2019, a special edition of The Coffee MUG highlighting Sub-Zero’s year-long project to transform from a centralized marketing model to a hybrid ap

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  • Center of Excellence (CoE) Is Dead - Long Live the New CoE! - Webinar Recording43:05

    Center of Excellence (CoE) Is Dead - Long Live the New CoE! - Webinar Recording

    A recording of The Coffee MUG webinar held on February 12, 2019, a special edition of The Coffee MUG featuring a discussion on the limitations of the traditional Center of Excellence as well as a pres

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  • Center of Excellence (CoE) Is Dead - Long Live the New CoE! Slide Deck

    Center of Excellence (CoE) Is Dead - Long Live the New CoE! Slide Deck

    Slide deck for The Coffee MUG webinar held on February 12, 2019, a special edition of The Coffee MUG featuring a discussion on the limitations of the traditional Center of Excellence as well as a pres

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